Associate Product Marketing Manager, New Grad

Bask Health; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Bask Health seeks an Associate Product Marketing Manager, New Grad, to support product messaging, launches, and customer education across its software platform. This entry‑level role offers hands‑on exposure to healthcare tech marketing and collaboration with product, eng, sales, and customer success teams.

You’ll learn how Bask Health products work and translate technical capabilities into clear customer value, helping document features, prepare announcements, and support education resources

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Economics, Information Systems, or a related field.
• Recent graduate or early-career professional with approximately 0–2 years of relevant experience.
• Strong written communication skills.
• Ability to explain ideas clearly and concisely.
• Interest in product marketing, software products, and technology.
• Willingness to learn how complex software platforms work.
• Strong research and information-gathering skills.
• Ability to organize information and summarize key findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.

Responsibilities

• Support product marketing initiatives across Bask Health's software platform.
• Assist with developing product positioning and messaging.
• Research customer needs, business challenges, and software purchasing considerations.
• Conduct competitive research on SaaS, e-commerce, and healthcare technology platforms.
• Organize competitive findings into clear summaries and comparison materials.
• Help prepare product launch briefs, announcements, and supporting resources.
• Track launch deliverables, deadlines, and stakeholder feedback.
• Collaborate with product managers to understand new features and updates.
• Work with engineers and designers to gather accurate product information.
• Draft customer-facing feature descriptions and product overviews.
• Assist with creating product presentations and sales enablement materials.
• Help develop customer education resources and onboarding content.
• Support website and landing page copy for product-related features.
• Research how customers use different platform capabilities.
• Gather customer feedback from sales and customer success teams.
• Help identify recurring customer questions and product objections.
• Support the development of messaging that addresses customer needs.
• Assist with preparing product demonstrations and feature walkthroughs.
• Help maintain product marketing documentation and messaging libraries.
• Organize research notes, product information, and launch materials.
• Support internal communications about product updates and launches.
• Help ensure product marketing materials use accurate and consistent terminology.
• Coordinate feedback and revisions across internal stakeholders.
• Assist with analyzing product launch results and customer engagement.
• Track relevant product adoption and marketing performance indicators.
• Research industry trends related to SaaS, e-commerce, telehealth, and AI.
• Contribute ideas for improving product messaging and customer education.
• Take ownership of assigned projects while learning from experienced team members.
• We're looking for someone who is curious, organized, comfortable asking questions, and excited to learn how software products are built, launched, and adopted.

Skills

Strong written communication

Clear idea explanation

Curiosity/ownership

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Economics, Information Systems, or related field

0–2 years relevant experience

Tools

Google Workspace

Microsoft Office

Notion

Figma

Canva

Shopify

Job description

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for an Associate Product Marketing Manager, New Grad to support product marketing initiatives across Bask Health's software platform.

This is an entry-level opportunity for someone who is interested in the intersection of technology, business, customer research, and marketing.

You'll help our team communicate what Bask Health's products do, why they matter, and how customers can use them to build and manage their telehealth businesses.

You'll work with experienced product marketers and collaborate with product managers, engineers, designers, sales, customer success, and other internal stakeholders.

You'll gain exposure to different areas of the Bask Health platform, including merchant tools, website creation, clinical and pharmacy workflows, AI-enabled features, analytics, and monetization capabilities.

A major part of this role will involve learning how our products work and translating that understanding into clear, accurate customer-facing materials.

You'll support the development of product messaging, feature descriptions, launch announcements, presentations, and educational resources.

You'll help research our customers, including entrepreneurs, e-commerce businesses, healthcare providers, and organizations building direct-to-consumer telehealth experiences.

You'll learn how different customers evaluate software platforms, what problems they're trying to solve, and which capabilities matter most to them.

You'll conduct competitive research to understand how other SaaS, e-commerce, and healthcare technology companies position their products.

You'll help organize research findings into summaries that product marketing and other teams can use.

You'll support product launches by coordinating deliverables, preparing draft materials, tracking timelines, and gathering feedback from stakeholders.

You'll work with product managers to understand upcoming features and help document their functionality and intended customer benefits.

You'll collaborate with engineers and designers when additional technical or product information is needed.

You'll help create sales enablement materials that explain product features and answer common customer questions.

You'll also support customer success teams by developing educational content that helps customers understand and adopt new features.

You'll assist with maintaining product marketing documentation, messaging libraries, competitive research, and launch resources.

You'll have opportunities to contribute ideas for improving how Bask Health communicates its products.

You'll learn how product marketing performance is evaluated through customer feedback, launch results, product adoption, and other relevant indicators.

You'll also gain experience reviewing marketing materials for accuracy and consistency, particularly when communicating healthcare-related or technical product capabilities.

This role is designed to provide hands-on experience while giving you opportunities to take increasing ownership of projects as your skills develop.

We're looking for someone who is curious, organized, comfortable asking questions, and excited to learn how software products are built, launched, and adopted.

You don't need to know everything about product marketing when you join. What matters is your ability to learn quickly, communicate clearly, take initiative, and follow through on your work.

What You'll Do

• Support product marketing initiatives across Bask Health's software platform.
• Assist with developing product positioning and messaging.
• Research customer needs, business challenges, and software purchasing considerations.
• Conduct competitive research on SaaS, e-commerce, and healthcare technology platforms.
• Organize competitive findings into clear summaries and comparison materials.
• Help prepare product launch briefs, announcements, and supporting resources.
• Track launch deliverables, deadlines, and stakeholder feedback.
• Collaborate with product managers to understand new features and updates.
• Work with engineers and designers to gather accurate product information.
• Draft customer-facing feature descriptions and product overviews.
• Assist with creating product presentations and sales enablement materials.
• Help develop customer education resources and onboarding content.
• Support website and landing page copy for product-related features.
• Research how customers use different platform capabilities.
• Gather customer feedback from sales and customer success teams.
• Help identify recurring customer questions and product objections.
• Support the development of messaging that addresses customer needs.
• Assist with preparing product demonstrations and feature walkthroughs.
• Help maintain product marketing documentation and messaging libraries.
• Organize research notes, product information, and launch materials.
• Support internal communications about product updates and launches.
• Help ensure product marketing materials use accurate and consistent terminology.
• Coordinate feedback and revisions across internal stakeholders.
• Assist with analyzing product launch results and customer engagement.
• Track relevant product adoption and marketing performance indicators.
• Research industry trends related to SaaS, e-commerce, telehealth, and AI.
• Contribute ideas for improving product messaging and customer education.
• Take ownership of assigned projects while learning from experienced team members.

• Bachelor's degree in Marketing, Business, Communications, Economics, Information Systems, or a related field, or equivalent practical experience.
• Recent graduate or early-career professional with approximately 0–2 years of relevant experience.
• Strong written communication skills.
• Ability to explain ideas clearly and concisely.
• Interest in product marketing, software products, and technology.
• Willingness to learn how complex software platforms work.
• Strong research and information-gathering skills.
• Ability to organize information and summarize key findings.
• Strong attention to detail and accuracy.
• Good organizational and time management skills.
• Ability to manage multiple assignments and deadlines.
• Comfortable working with spreadsheets, presentations, and written documents.
• Ability to communicate professionally with different stakeholders.
• Strong analytical thinking and problem-solving skills.
• Willingness to ask questions and seek clarification when needed.
• Ability to incorporate feedback and improve work.
• Comfortable collaborating with cross-functional teams.
• Ability to work independently on clearly defined assignments.
• Interest in understanding customer needs and business challenges.
• Willingness to learn about B2B SaaS and customer journeys.
• Strong initiative and a sense of ownership over assigned work.
• Adaptability in a changing software environment.
• Ability to learn new tools and processes quickly.
• Commitment to producing accurate, well-organized work.

Nice to Have

• Internship experience in product marketing, marketing, product management, or business operations.
• Academic projects involving product positioning or go-to-market planning.
• Experience conducting market or competitive research.
• Familiarity with B2B SaaS business models.
• Interest in e-commerce and direct-to-consumer businesses.
• Familiarity with Shopify, website builders, or merchant software.
• Experience creating presentations, marketing materials, or product content.
• Familiarity with Google Workspace, Microsoft Office, or similar productivity tools.
• Experience using Notion, Figma, Canva, or related collaboration tools.
• Basic understanding of customer acquisition and retention.
• Familiarity with product analytics or marketing performance metrics.
• Experience participating in student organizations or entrepreneurial projects.
• Experience running a small online business or e-commerce store.
• Familiarity with healthcare technology or telehealth platforms.
• Interest in artificial intelligence and emerging software products.
• Experience writing technical or educational content.
• Familiarity with customer interviews or survey research.
• Experience collaborating on cross-functional academic or internship projects.
• A portfolio of writing samples, presentations, or marketing projects.
• Interest in developing a long-term career in product marketing.