Product Marketing Manager - Banking Industry

Microsoft; New York (NY); On-site; USD 137,000 - 223,000; Full time

Job summary

A leading company in technology seeks a Product Marketing Manager for the Banking Industry to drive growth and adoption of innovative Microsoft solutions. The individual will leverage extensive experience in the financial services sector to develop marketing strategies and enhance brand positioning, while engaging with key industry stakeholders to foster collaboration and thought leadership.

Qualifications

• 5+ years in business or product marketing or equivalent experience.
• 2+ years in financial services marketing.
• Ability to synthesize audience insights and develop messaging.

Responsibilities

• Develop and execute comprehensive marketing plans for the financial services sector.
• Craft compelling value propositions and positioning for banking customers.
• Engage with banking leaders to understand challenges and advocate for solutions.

Skills

Business Marketing

Product Marketing

Market Strategy

Thought Leadership

Analytical Skills

Communication

Education

Bachelor's Degree in Marketing

Master's Degree in Marketing

Job description

As a **Product Marketing Manager - Banking Industry** for the Worldwide Financial Services industry, you will play a pivotal role in developing and executing marketing strategies that drive growth and adoption of Microsoft solutions within the Banking vertical. This role involves developing the overall banking narrative collaborating with global stakeholders aligned to strategic growth bets around AI. You will be responsible for building subject matter expertise across our banking audiences, products, and channels, driving clarity on our strategic priorities, positioning and value proposition across our efforts. You will have a chance to directly influence our go-to-market plans and marketing execution, and you will play a critical role in thinking end-to-end about how we support and empower banking companies.

As part of the Microsoft Financial Services team, we are committed to advancing Microsoft's leadership position in the industry and capabilities driving differentiated solutions to accelerate cloud and AI adoption. Our team culture is built on a shared purpose, embodying a growth mindset, adaptability, and exceptional problem-solving skills. As a member of our team, you will be encouraged to bring your ideas, embrace challenges and contribute to a high-impact environment where learning and innovation are part of our daily work.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond

**Responsibilities**

+ **Market Strategy and Execution** : Develop and execute comprehensive marketing plans that align with the strategic priorities of the WW Financial Services industry. Conduct in-depth market analysis and research to establish audience insights and identify opportunities for growth and innovation. Influence vision and strategy for solutions that meet the evolving needs of banks worldwide. Define go-to-market strategies for customer acquisition, adoption, customer advocacy and retention. Track and analyze the performance of marketing initiatives using data-driven insights to optimize marketing strategies and drive continuous improvement.

+ **Positioning and Messaging** : Craft compelling value propositions, positioning, and messaging that resonate with Banking customers. Create Messaging and Positioning Frameworks (MPFs), content, sales enablement and other materials to help scale our efforts across marketing and sales channels and partners aligned to our industry strategy.

+ **Cross-functional Orchestration** : Serve as the marketing subject matter expert for the banking industry representing and advocating for the needs of the business. Lead and support cross-functional teams to ensure a cohesive approach to product messaging, positioning, and go-to-market strategies. Share demonstrated best practices with internal global stakeholders to improve marketing and business performance.

+ **Stakeholder Collaboration** : Engage with Banking leaders to understand their challenges and advocate for solutions that support the needs of priority audiences in the industry. Build relationships with key industry partners to drive impactful marketing programs.

+ **Thought Leadership** : Establish Microsoft as a thought leader in the industry by creating and promoting content that highlights our expertise and solutions. Develop and lead marketing strategies that position our products and solutions focused on durable differentiation.

**Other:**

+ Embody our culture and values.

**Qualifications**

**Required/Minimum Qualifications**

+ Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business and/or product marketing

+ OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business

+ OR equivalent experience.

+ 2+ years experience working in financial services or in developing and executing marketing strategies for the financial services.

**Additional or Preferred Qualifications**

+ Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business and /or product marketing

+ ORMaster's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business

+ ORequivalent experience.

+ 3+ years experience marketing or selling into financial services audiences

+ Software/tech company experience

+ Experience with AI solutions.

+ Demonstrated ability to synthesize audience insights, and develop positioning, value propositions, and messaging.

+ Demonstrated skills in effectively communicating complex ideas in a clear and concise manner to diverse audiences.

+ Demonstrated ability to drive thought leadership and establish industry presence.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until June 8 , 2025.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .