Product Marketing Manager, Audience & Messaging

Therabody; United States; Hybrid; USD 130,000 - 150,000; Full time

Job summary

Therabody is seeking a Product Marketing Manager to own audience intelligence and messaging architecture across its portfolio. Based in the United States, the role can be hybrid from the Los Angeles HQ or remote within the U.S.

You will shape persona frameworks and a shared narrative across athlete, wellness seeker, beauty consumer, clinician, and retail buyer. You’ll build the systems and collaborate with product, brand marketing, and sales to drive coherent launches and accelerated growth,

Qualifications

• 5+ years in product marketing.
• Experience developing personas rooted in qualitative research.
• Strong cross-functional skills and stakeholder alignment.
• Experience messaging products that define or redefine their category.
• Empathy for cross-functional workflows and translating context.
• Comfort with AI as a core workflow tool.
• Experience marketing across both DTC and retail environments.
• Experience marketing physical & digital products.
• Track record of scaling an emerging product line from 0 to 1.

Responsibilities

• Build and maintain a centralized messaging system for launch messaging and sales enablement.
• Develop actionable buyer and user personas across DTC and retail.
• Integrate competitive and consumer intelligence into all outputs.
• Partner with product & brand marketing to maintain narrative coherence across pillars.
• Translate strategy into language for brand, digital, media, and sales teams.
• Establish and run cross-functional rhythms across Marketing, Digital, and Media.
• Leverage AI tools to accelerate research and prototype frameworks.

Skills

Persona development

Cross-functional collaboration

Messaging strategy

AI in research

DTC & retail marketing

Tools

Market research tools

Analytics platforms

CRM systems

Job description

Product Marketing Manager, Audience & Messaging

Who We Are:

Therabody® is the wellness tech leader with a mission to inspire and enable every body to feel, perform and look their best. Therabody’s product ecosystem includes category-creating innovations in wellness, performance and beauty products, proprietary software and digital content. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things and the TIME Best Inventions 2025 award.

We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.

Who We’re Looking For:

Therabody is looking for a Product Marketing Manager to own the audience intelligence and messaging architecture that underpins how we go to market. This is not a role that owns a single product launch. It is the role that makes every launch more coherent, more targeted, and more effective.

This person builds the systems: the persona frameworks, the central messaging architecture, and the shared vocabulary that brand, digital, retail, and sales teams draw from. They operate at the horizontal layer, maintaining the narrative thread that connects Therabody’s growing portfolio into a single, legible story for each audience we serve — the athlete, the wellness seeker, the beauty consumer, the clinician, and the retail buyer.

This is a full-time role that can be held from our Los Angeles headquarters on a hybrid basis, or remotely within the United States.

What you’ll do at Therabody

• Build and maintain a centralized messaging system that serves as the source of truth for launch messaging, campaign language, packaging copy, and sales enablement materials across the product portfolio.
• Develop actionable buyer and user personas that go beyond demographics, incorporating need state, wellness goals, category fluency, lifestyle context, and purchase journey — across both DTC and retail.
• Integrate competitive, category, and consumer intelligence into everything we produce, ensuring marketing and sales teams are always working from current, validated context.
• Partner with product & brand marketing to maintain narrative coherence across product pillars — wellness, performance & beauty — without slowing down their execution.
• Translate audience and messaging strategy into the language brand, digital, media, retail, and sales need to hit their goals, with a real understanding of the volume and constraints they face.
• Establish and run the cross-functional rhythms (with Marketing, Digital, Media) that keep audience and messaging context flowing across teams.
• Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks faster — because they make you better, not because someone asked you to.

We’d love to hear from you if you have

• 5+ years in product marketing, with significant time in multi-product or multi-segment consumer brands (wellness, beauty, health tech, or consumer electronics a plus).
• Deep experience with persona development rooted in qualitative research and behavioral insight, not just demographics.
• Strong cross-functional skills: you can align stakeholders, influence without authority, and adapt your communication to anyone in the org.
• Experience messaging products that are actively defining or redefining their category — comfortable working without a ready-made frame and skilled at building one the market can follow.
• Genuine empathy for cross-functional workflows — you meet collaborators in their language, their context, and their constraints, and do the translation so they don’t have to.
• Comfort leveraging AI as a core part of your workflow when the problem calls for it.
• Experience marketing across both DTC and retail/wholesale environments.
• Experience marketing both physical & digital products
• A track record of scaling an emerging product line or segment program from 0 to 1.
• A background in building or contributing to a company’s brand narrative and category positioning.
• Comfort working with consumer usage data, sales, or pipeline analytics to validate messaging effectiveness.

The pay range for this role is:

130,000 - 150,000 USD per year (Los Angeles HQ)