Product Marketing Manager, Alexa Smart Home

Amazon; Sunnyvale (CA); On-site; USD 98,000 - 180,000; Full time

Job summary

Amazon is seeking a Product Marketing Manager to lead the go-to-market strategy for Alexa Smart Home. In this high-impact role, you will collaborate with cross-functional teams to deliver innovative marketing solutions and enhance customer engagement. This position offers significant opportunities for influence and measurable impact in a rapidly evolving field.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience managing and measuring marketing performance.

Responsibilities

• Lead the end-to-end product marketing lifecycle for smart home initiatives.
• Drive launch excellence by coordinating marketing campaigns across teams.
• Evaluate performance of marketing initiatives based on customer experience.

Skills

Data analysis

Marketing strategy

Customer insights

Cross-functional collaboration

Job description

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Description

Help shape the future of the Alexa home. We’re looking for a customer-obsessed Product Marketing Manager to lead the go-to-market strategy for Alexa Smart Home hardware and software. You’ll drive product launches, develop breakthrough messaging, and craft strategies that help millions of customers discover, adopt, and love Alexa’s smart home experiences. This is a high-impact role on a fast-paced team where marketing meets innovation. As a strategic leader, you’ll partner closely with product, creative, PR, sales, and marketing teams to influence roadmap decisions and translate complex features into clear, compelling customer value. You’ll own the end-to-end customer journey ensuring Alexa is top of mind as the most trusted name in the smart home. This role offers the opportunity to deliver measurable impact at scale.

Description

Help shape the future of the Alexa home. We’re looking for a customer-obsessed Product Marketing Manager to lead the go-to-market strategy for Alexa Smart Home hardware and software. You’ll drive product launches, develop breakthrough messaging, and craft strategies that help millions of customers discover, adopt, and love Alexa’s smart home experiences. This is a high-impact role on a fast-paced team where marketing meets innovation. As a strategic leader, you’ll partner closely with product, creative, PR, sales, and marketing teams to influence roadmap decisions and translate complex features into clear, compelling customer value. You’ll own the end-to-end customer journey ensuring Alexa is top of mind as the most trusted name in the smart home. This role offers the opportunity to deliver measurable impact at scale.

Key job responsibilities

• Lead the end-to-end product marketing lifecycle for high-priority smart home initiatives - owning GTM strategy, positioning, messaging, launch planning, and performance measurement
• Define and deliver the customer and business strategy, including goals tied to product adoption, awareness, subscription conversion, and engagement
• Extract and synthesize insights from customer research, behavioral data, and competitive analysis to inform positioning and influence product/feature development
• Develop bold, insight-driven GTM plans, including audience segmentation, value propositions, channel strategy, and messaging frameworks for both device and software experiences
• Drive launch excellence by partnering across product, PR, creative, sales, retail, onsite, and marketing teams to deliver coordinated, high-impact customer campaigns
• Influence partner team roadmaps by identifying unmet customer needs and market opportunities, shaping future product offerings and go-to-market approaches
• Evaluate performance of marketing initiatives with a strong grasp of customer experience and business outcomes (e.g., adoption, engagement, awareness, revenue impact)
• Represent the GTM perspective to senior leadership, including regular updates through MBRs, QBRs, and strategic documents such as PR/FAQs and long-term planning reviews
• Identify and solve cross-team gaps and blockers - negotiating resources, aligning roadmaps, and building scalable mechanisms to accelerate impact
• Build alignment across diverse stakeholder groups, including product, business development, design, analytics, and executive leadership, with clear communication and strong influence
  
  

A day in the life

As a Product Marketing Manager on the Alexa Smart Home team, you’ll spend your days at the intersection of customer insights, product strategy, and creative storytelling. You might kick off your morning aligning with product teams to review upcoming features and ensure the roadmap reflects key customer needs. From there, you’ll dive into behavioral data or customer research to refine positioning for a new smart home capability, collaborating with insights and partners to uncover what resonates most with our customers. Midday, you could be leading a GTM working session with cross-functional stakeholders from PR, creative, and channel marketing to finalize launch plans and ensure campaign messaging is bold, aligned, and consistent across every touchpoint, from product detail pages to device placements to Alexa’s voice responses. In the afternoon, you might review creative concepts or email flows, evaluate performance of an ongoing campaign, or prepare a narrative update for senior leadership highlighting customer adoption trends and business impact. Every day brings a mix of big thinking and operational excellence, one moment you’re defining strategy to convert millions of customers to a new smart home subscription, the next you’re building scalable processes to streamline how we bring features to market. You’ll work closely with passionate, collaborative partners and have the opportunity to shape one of the most innovative and customer-loved experiences in the Alexa portfolio.

About The Team

The Alexa Smart Home Growth team sits within the Alexa Product Sales and Marketing organization and owns the end-to-end customer journey, from driving device sales to marketing, connection to Alexa, and ongoing feature engagement. The team leads full-funnel marketing strategies that help customers discover, adopt, and deepen their use of Alexa in the home. Within the team, the Smart Home GTM group collaborates closely across functions and with external Alexa stakeholders to bring new hardware and software experiences to market. Together, we drive launches, scale adoption, and deliver measurable impact across Alexa Smart Home.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
  
  

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A3000328

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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