Product Marketing Manager

Kahua; United States; On-site; USD 90,000 - 150,000; Full time

Job summary

Kahua is seeking a Product Marketing Manager to drive the messaging and go-to-market strategy for its platform and solutions. You will define value propositions, positioning, and competitive differentiation while collaborating with product, sales, enablement, and content teams to fuel pipeline and adoption.

You will own product launches, develop engaging content, and ensure consistent messaging across channels. A background in marketing and familiarity with the construction industry are a plus.

Qualifications

• 3–5 years in product marketing
• Familiarity with Construction industry preferred
• Portfolio of impactful content including customer and sales facing deliverables

Responsibilities

• Own messaging, value proposition, and positioning with input from leadership
• Plan and execute product launches with cross-functional teams
• Lead go-to-market process for new product solutions and partnerships
• Collaborate with industry vertical and content teams to support demand generation
• Analyze win/loss data and customer feedback to inform messaging
• Ensure consistency of messaging across channels
• Create and maintain materials such as presentations, brochures, and videos
• Collaborate with brand/content teams to drive brand awareness and engagement

Skills

Product marketing

Go-to-market

Messaging

Content creation

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Product Marketing certification (preferred)

Tools

CRM

Marketing automation

Analytics tools

Job description

Position Title: Product Marketing Manager

Department: Marketing

Reports to: Director of Product Marketing

Supervisory Responsibilities:

Drives initiatives and manages deliverables within their domain of expertise while operating as a non-supervisory team member.

Job Scope and Accountabilities:

The Product Marketing Manager is responsible for developing and executing go-to-market strategies that clearly communicate the value of Kahua's platform and solutions. This role is central to defining messaging, positioning, competitive differentiation, and customer engagement across vertical and product lines. The ideal candidate combines strategic insight with content creation skills, collaborating across departments to drive pipeline and adoption.

Key Responsibilities:

• With input from product and revenue organization leadership, owns and iterates on product messaging, value proposition, and positioning within the market
• Plan and execute product launches in coordination with Product, Enablement, Sales, Marketing, Partner, and Customer Success teams
• Lead go-to-market process for new product solutions and capabilities - internally, externally and to the partner network driving adoption and growth
• Collaborate with industry vertical and content teams to support demand generation initiatives
• Analyze win/loss data and customer feedback to inform messaging and positioning
• Ensure consistency of messaging across channels and content
• Create and maintain materials and tools such as presentations, product videos, product brochures and other tools to support the revenue and partner teams
• Collaborate with brand and content team to develop thought leadership and other assets across verticals to drive brand awareness and engagement

Experience Required:

• 3 - 5 years in product marketing
• Familiarity with the Construction industry (Preferred)
• Portfolio of impactful content including customer and sales facing deliverables

Education & Professional Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Certification in Product Marketing (preferred)
• Familiarity with CRM, marketing automation, and analytics tools

Interpersonal & Business Skills:

• Strategic thinker with strong project management and execution capability
• Strong ability to get alignment from stakeholders across the organization
• Ability to demonstrate success in key areas of responsibility by setting goals, managing KPIs, analyzing data, drawing conclusions, and developing recommendations
• Deep understanding of go-to-market processes and B2B customer journeys
• Collaborative and cross-functional mindset
• Analytical approach with a focus on outcomes and engagement
• Strong project management and multitasking skills
• Exhibits alignment with Kahua's Core Values of Teamwork, Customer Focus, Continuous Improvement, Performance, and Work-Life Balance

Kahua is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [e-mail].