Product Marketing Manager

Autocorp.ai; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work from anywhere

Core EST hours 8:30–17:00

Performance-based bonuses

Benefits package after probation

Growth opportunities

Job summary

Autocorp.ai, a FinTech software company, seeks a Product Marketing Manager to drive product adoption and market growth for dealership software solutions. This remote role emphasizes compelling narratives, GTM plans, and messaging that resonates with dealerships.

You will own product messaging, lead market intelligence, and enable sales with ROI-focused materials while collaborating with product, sales, and marketing teams. This is a remote position within the United States.

Qualifications

• Proven track record in product marketing for automotive or SaaS.
• Understanding dealership operations and technology needs preferred.
• Experience marketing AI-powered solutions is a strong asset.
• Exceptional communication, strategic thinking, and analytical skills.
• Strong project management and cross-functional leadership abilities.
• Willingness to travel within Canada to meet clients and attend events.

Responsibilities

• Own and optimize the complete product messaging and positioning framework.
• Develop comprehensive go-to-market strategies for new features and products.
• Create compelling value propositions for dealership decision-makers.
• Conduct regular market research and competitive analysis to identify opportunities.
• Gather dealership feedback to inform product and marketing strategies.
• Monitor industry trends and maintain competitive intelligence.
• Create and maintain sales collateral, including presentations and ROI models.
• Train sales on product positioning, differentiators, and objections.
• Collaborate with sales leadership to optimize messaging and conversions.
• Lead development of product marketing materials and thought leadership content.
• Create educational content showcasing automotive retail tech expertise.
• Partner with marketing to align product and corporate messaging.
• Work with product team to align development with market needs.
• Partner with sales to understand pain points and objections.
• Coordinate with customer success to promote client victories.
• Track and report on key marketing metrics and campaign impact.
• Measure impact on sales pipeline and conversions.
• Use data insights to optimize strategies.

Skills

Product marketing

SaaS

Automotive industry knowledge

Go-to-market strategy

Cross-functional leadership

Market research

Content development

Sales enablement

Job description

Location: United States

This is a remote position.

This is a remote position.

Autocorp.ai is a FinTech company revolutionizing the automotive retail experience with cutting-edge SaaS solutions. Our platform streamlines financing, trade-in valuations, and customer verification processes, enabling dealerships to boost efficiency, enhance customer satisfaction, and achieve measurable ROI.

Join us in driving innovation and making a difference in the automotive industry.

As the Product Marketing Manager at Autocorp.ai, you will play a pivotal role in driving product adoption and market growth. You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.

Impact:

In this role, you will:

• Drive Product Adoption: Create compelling product narratives and go-to-market strategies that accelerate adoption of our dealership software products.
• Expand Market Education: Develop and execute marketing strategies that effectively communicate our value proposition to dealerships.
• Build Brand Leadership: Establish Autocorp.ai as the leading voice in automotive retail solutions.
• Enhance Sales Success: Equip our sales team with powerful tools and messaging that drive conversions.
• Define Product Strategy: Transform market insights into actionable product and marketing recommendations.

Key Responsibilities:

Product Messaging and Strategy:

• Own and optimize the complete product messaging and positioning framework.
• Develop comprehensive go-to-market strategies for new features and products.
• Create compelling value propositions that resonate with dealership decision-makers.

Market Intelligence:

• Conduct regular market research and competitive analysis to identify opportunities.
• Gather and synthesize dealership feedback to inform product and marketing strategies.
• Monitor industry trends and maintain detailed competitive intelligence.

Sales Enablement:

• Create and maintain sales collateral, including presentations, case studies, and ROI models.
• Train sales team on product positioning, competitive differentiators, and objection handling.
• Collaborate with sales leadership to optimize messaging and conversion strategies.

Content Development:

• Lead the development of product marketing materials and thought leadership content.
• Create educational content that showcases our expertise in automotive retail technology.
• Partner with marketing team to align product and corporate messaging.

Cross-Functional Collaboration:

• Work closely with product team to align development priorities with market needs.
• Partner with sales to understand dealership pain points and objections.
• Coordinate with customer success to capture and promote client victories.

Performance Analysis:

• Track and report on key product marketing metrics and campaign effectiveness.
• Measure impact of marketing initiatives on sales pipeline and conversion rates.
• Use data insights to optimize marketing strategies and tactics.

Requirements

• Proven track record of success in product marketing roles within automotive or SaaS industry.
• Understanding of dealership operations, challenges, and technology needs preferred
• Experience marketing AI-powered solutions is a strong asset.
• Exceptional communication, strategic thinking, and analytical skills.
• Strong project management and cross-functional leadership abilities.
• Ability to travel within Canada to meet with clients and attend industry events.

Benefits

• Competitive base salary with performance-based bonuses.
• Benefits package after probationary period.
• Remote work environment – work from anywhere! Core hours are 830 am-5 pm EST.
• Tools and resources to support your ongoing growth and success.
• An extraordinary team leading the industry by storm.