Product Marketing Manager

Wild Alaskan Company; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

Wild Alaskan Company seeks a Product Marketing Manager to drive adoption of digital product features. In this fully remote role, you will collaborate with multiple teams to ensure effective product launches and leverage customer insights for continuous improvement. Candidates should have solid experience in digital marketing and strong analytical skills.

Benefits

Health Insurance

401k

PTO

Free seafood monthly

Qualifications

• 3+ years in digital product marketing.
• Demonstrated success in driving product adoption.
• Strong analytical skills to translate data into insights.

Responsibilities

• Lead go-to-market strategy for new digital features.
• Support campaign implementation across digital platforms.
• Collaborate closely with product managers.

Skills

Analytical Skills

Communication

Collaboration

User Research

Job description

Wild Alaskan Company’s mission is to accelerate humanity’s transition to sustainable food systems by fostering meaningful, interconnected relationships between human beings, wild seafood and the planet.

We deliver wild-caught, sustainable seafood to households across the United States. Powered by our custom-built eCommerce platform and three generations of history and expertise in the Alaskan fishing industry, we constantly strive to meet our promise of a top-notch product and experience. And we do it all in a fully-remote environment that is fast-paced, challenging, and fun.

GENERAL ROLE DESCRIPTION

Reporting to the Executive Vice President, the Product Marketing Manager role within the Digital Product Team will drive adoption of digital product features and lead go-to-market efforts for new digital experiences across Wild Alaskan’s web and mobile applications. This role is a connector that bridges digital product, marketing, brand, creative, member experience, supply chain, operations, data science and analytics, and finance — ensuring that features are launched clearly, adopted effectively, and leveraged throughout the member’s journey.

CORE RESPONSIBILITIES

• Partner with marketing operations and creative to lead the go-to-market strategy for new features and digital experiences
• As the channel point-person for the web and mobile applications, support campaign implementation across digital properties to better serve cross-functional marketing integration
• Translate insights from data, member feedback and research to help inform the prioritization process and position digital experiences
• Collaborate closely with product managers throughout the entire product development cycle from insight to launch to iteration in order to drive feature adoption
• Serve as the marketing point-person for how we use and promote features on the site, app, and third-party tools that serve as extensions of the native experience
• Be scrappy: from conducting user research to building prototypes

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• 3+ years of experience in digital product marketing
• Demonstrated success in driving digital product adoption and achieving growth-related metrics
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and collaboration skills, with experience working across diverse teams
• Comfortable in a fast-paced, dynamic startup environment
• Excellent relationship-building skills and a level of empathy that is off the charts
• Self-starter and auto-didact with an ability to work independently and collaboratively in a remote environment
• Comfortable running lightweight user research and usability tests
• You don’t settle with things being as they are and constantly ask why or what if?

NICE TO HAVES:

• Experience in ecommerce and/or subscription apps
• Product management, product design and/or software engineering experience
• Love for seafood and sustainability
• Fluent in SQL
• Experience with: Intercom, Heap/Content Square, Looker

If you have a comparable depth of professional experience, believe your skills are directly transferable and are passionate about our mission, please apply!

The starting salary range for this position is $80,000 - $110,000/yr, USD, annual base salary plus performance based compensation, commensurate with skills and experience. Wild Alaskan’s benefits package includes health, vision, and dental insurance, 401k, PTO, safe/sick time, vacation, parental leave and more, as well as a delicious box of free fish every month.

Diversity of backgrounds and perspectives makes us stronger. We’re committed to creating a work environment that fosters growth, celebrates diversity and fundamentally makes all teammates feel welcome, accepted, nurtured and respected. As an equal Opportunity Employer, Wild Alaskan Company does not discriminate against candidates on the basis of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.

If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please [e-mail] . Please note this email cannot provide application status updates.

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