Product Marketing Manager

Crossley Scott; United States; On-site; USD 135,000 - 165,000; Full time

Job summary

A leading recruitment agency is seeking a Product Marketing Manager with expertise in the U.S. energy market. This role involves shaping product strategies, creating marketing materials, and driving product promotion. Applicants should have over 5 years of experience in product marketing within the energy sector and a Bachelor's degree in a related field. Competitive salary and bonus offered.

Qualifications

• 5+ years in product marketing within the energy industry.
• Strong knowledge of energy markets, battery storage, and demand response.
• Proven track record in B2B technology product launches.

Responsibilities

• Build a deep understanding of product value in trading, forecasting, battery management.
• Create high-quality marketing materials tailored to customer journeys.
• Plan and execute successful product launches and integrated campaigns.

Skills

Product marketing expertise

Energy market knowledge

Communication skills

B2B product launch experience

Organizational skills

Education

Bachelor's degree in Marketing, Business, or related discipline

Tools

Marketing automation tools (Pardot, HubSpot, Marketo)

Job description

Overview

Battery/Energy Storage Recruitment Specialist | USA

Product Marketing Manager – U.S. Energy Sector

We are looking for an experienced Product Marketing Manager with strong expertise in the U.S. energy market. You will play a key role in shaping product, communications, and content strategies, supporting business development, and enhancing the customer journey across global markets, with a primary focus on the U.S.

Working closely with sales, product, R&D, regulatory, and market expansion teams, you will design and deliver marketing strategies that increase awareness and adoption of advanced energy management solutions.

Responsibilities

• Build a deep understanding of product value in trading, forecasting, battery management, and demand-side response (DSR)
• Develop clear, differentiated product positioning and competitive insights
• Create high-quality marketing materials, case studies, and thought leadership content tailored to customer journeys
• Drive product promotion across digital channels, industry media, and trade events
• Plan and execute successful product launches and integrated campaigns
• Lead U.S. event strategy, from conferences to webinars, to generate leads and strengthen market presence

Requirements (Required)

• 5+ years in product marketing within the energy industry
• Strong knowledge of energy markets, battery storage, and demand response
• Excellent communication skills, with the ability to simplify complex technical concepts
• Proven track record in B2B technology product launches and campaigns
• Bachelor’s degree in Marketing, Business, or related discipline
• Highly organized, proactive, and collaborative

Preferred

• Experience in renewable energy, smart grids, or energy trading platforms
• Familiarity with marketing automation tools (Pardot, HubSpot, Marketo)
• Understanding of utility operations and regulatory environments
• MBA or advanced degree

Location and Travel

CENTRAL OR EAST COAST BASED APPLICANTS ONLY

BASE SALARY - UP TO 150K + BONUS

TRAVEL REQUIRED

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Product Management and Marketing
• Industries: Staffing and Recruiting

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