Product Marketing Manager

Cohere Health, Inc.; United States; Remote; USD 100,000 - 115,000; Full time

Job summary

Ein dynamisches Unternehmen im Gesundheitswesen sucht einen innovativen Produktmarketing-Manager, der seine Fähigkeiten in einem schnelllebigen, agilen Umfeld einsetzen möchte. In dieser Schlüsselrolle sind Sie verantwortlich für die Entwicklung und Umsetzung von Markteinführungsstrategien, die Erstellung überzeugender Marketinginhalte und die Zusammenarbeit mit verschiedenen Teams. Mit Ihrer Erfahrung im B2B-Marketing und Projektmanagement werden Sie einen bedeutenden Einfluss auf die Vermarktung neuer Produkte haben. Wenn Sie leidenschaftlich daran interessiert sind, die Gesundheitsversorgung durch Technologie zu verbessern, ist dies die perfekte Gelegenheit für Sie.

Benefits

Gesundheitsversicherung

401k

Bonuszahlungen

Qualifications

• 3+ Jahre Erfahrung im B2B Produktmarketing in der Gesundheitsbranche.
• Erfahrung in der Erstellung von Marketingmaterialien und Produktinhalten.

Responsibilities

• Entwicklung und Umsetzung von Markteinführungsstrategien für Produkte.
• Kollaboration mit verschiedenen Teams zur Erstellung von Marketinginhalten.

Skills

B2B Produktmarketing

Projektmanagement

Marktforschung

Verfassen von Marketinginhalten

Kollaboration

Analytische Problemlösung

Education

Bachelor in Marketing

MBA

Tools

Monday.com

Confluence

HubSpot

Job description

Cohere Health is a fast-growing clinical intelligence company that’s improving lives at scale by promoting the best patient-specific care options, using cutting-edge AI combined with deep clinical expertise. In only four years our solutions have been adopted by health plans covering over 15 million lives, while our revenues and company size have quadrupled. That growth combined with capital raises totaling $106M positions us extremely well for continued success. Our awards include: 2023 and 2024 BuiltIn Best Place to Work; Top 5 LinkedIn Startup; TripleTree iAward; multiple KLAS Research Points of Light awards, along with recognition on Fierce Healthcare's Fierce 15 and CB Insights' Digital Health 150 lists.

Opportunity Overview

The Product Marketing Manager will execute product marketing strategies for Cohere’s growing clinical intelligence portfolio.

Reporting to the Director of Product Marketing and joining a scaling function at a pivotal time, you will leverage your exceptional project management skills to collaborate across our organization, including growth, product, commercial strategy, and marketing teams. Your primary responsibilities will be to:

• Develop compelling, differentiated value propositions for new solutions and bring them to market
• Create high-impact product content that drives awareness, establishes thought leadership, and generates qualified leads
• Lead comprehensive sales enablement initiatives for your assigned product portfolio

The ideal candidate excels at cross-functional collaboration and can translate complex product capabilities into clear and compelling marketing messaging that resonates with target audiences.

The work will be fast-paced and requires scrappiness, flexibility, curiosity, and calm in high-pressure situations. This role represents a significant opportunity for you to have considerable exposure to C-level executives and an exciting professional career path.

Last but not least: People who succeed here are empathetic teammates who are candid, kind, caring, and embody our core values and principles . We believe that diverse, inclusive teams make the most impactful work. Cohere is deeply invested in ensuring that we have a supportive, growth-oriented environment that works for everyone.

What you will do:

• Be acollaboration-focused link between growth, product, commercial strategy, and marketing teams (and more) as we develop strategies for success.
• Own go-to-market (GTM) for specific products and launches, including developing and executing comprehensive product and commercial launch strategies, defining target audiences, positioning and messaging, and managing distribution channels.
• Work closely with the product management and commercial strategy teams to understand market signals, product roadmap and release schedule, overarching product strategies, content for product releases, and success goals.
• Project manage the successful development and execution of GTM and product-driven content, including thought leadership materials like white papers, product launch blogs, and conference presentations.
• Own sales enablement efforts for your product portfolio by ideating and creating assets and materials such as product-specific collateral/one-pagers, technical walkthroughs, sales playbooks, pitch decks, product/feature demo videos, marketing materials, and website/landing page messaging.
• Drive content development projects to timely, high-quality conclusions, working collaboratively and transparently with internal and external partners.
• Craft and continuously refine our positioning and messaging based on market research through cross-company collaboration.
• Drive the planning and execution of various go-to-market motions.
• Roll up your sleeves and contribute to writing when required, including but not limited to ad copy, emails, video scripts, and other media.
• Support and train our growth team on the strategies we use to address the challenges faced by our buyers and users. Develop sales tools and act as the primary point of contact on the marketing team for the sales team’s needs related to your product portfolio.
• Present internally regularly to drive alignment and build excitement around GTM motions.
• Be able to flex into working both autonomously on areas you are accountable for and as part of a team that regularly collaborates.
• Be the expert on our target markets, buyer personas, and GTM strategy.
• Be the expert on our competition, their applicable products, and how they are positioned.
• Be accountable to team, department, and company OKRs.
• 3+ years of B2B product marketing and/or marketing experience in a healthcare technology/product environment, with healthcare insurance a plus.
• Experience in a start-up or similar, agile organization.
• Experience and demonstrated excellence in project management, particularly for product launches, including a proactive approach, ability to lead cross-functional teams, and a tenacious approach to managing timely, quality deliverables.
• Experience launching or heavily contributing to the launch of a technology product to the market.
• Excellent written communicator and storyteller, who, while not a professional designer, has a natural skill set for creating well-written and well-designed marketing collateral.
• Demonstrated experience in analytical problem-solving in addition to project management.
• Ability to turn complex clinical, technology, and data science concepts into clear, crisp communications.
• Comfortable with ambiguity, flexible, and not afraid to take ownership and initiative while working and leading in a cross-functional role.
• 4-year degree in marketing, business, or similar experience.
• MBA is a plus
• Expertise in healthcare management technology products
• Understanding of the healthcare stakeholders – payer, provider, and patient
• Proficiency in Monday, Confluence, and/or other common MarTech tools

We can’t wait to learn more about you and meet you at Cohere Health!

Equal Opportunity Statement:

Cohere Health is an Equal Opportunity Employer. We are committed to fostering an environment of mutual respect where equal employment opportunities are available to all. To us, it’s personal.

The salary range for this position is $100,000 to $115,000 annually; as part of a total benefits package which includes health insurance, 401k and bonus. In accordance with state applicable laws, Cohere is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including but not limited to qualifications for the role, experience level, skillset, and internal alignment.

Create a Job Alert

Interested in building your career at Cohere Health? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Do you have at least 3 years of B2B product marketing or related experience in a healthcare technology or healthcare product environment? * Select...

Have you ever led or significantly contributed to a go-to-market launch for a technology product? * Select...

Which of the following best describes your professional experience with creating product marketing collateral (e.g., pitch decks, one-pagers, product content)? *

I’ve created full suites of product collateral independently

I’ve collaborated on creating collateral, but not owned it

I’ve contributed ideas or reviewed collateral

I have no experience with product collateral

Please select all tools you have used in your product marketing work. *

Monday.com

Confluence

HubSpot or other marketing automation tools

I haven’t used any of these tools

Do you have experience working in a fast-paced, agile, or startup-like environment? * Select...

LinkedIn Profile

Website

Are you at least 18 years of age? * Select...

How did you hear about us? * Select...

Have you been previously employed at Cohere Health? * Select...

Do any of your immediate family members work at Cohere Health? * Select...

If you answered "yes" to the above, what is the name of the employee? If you answered "no", please type "N/A." *

What is your legal mailing address? *

Are you eligible and legally able to work in the United States? * Select...

Do you now, or will you in the future require immigration sponsorship for work authorization? * Select...

Are you currently, or have you ever been, excluded from, debarred or otherwise ineligible to participate in state or federally funded programs (“Government Programs”) or federal healthcare programs as defined in 42 USC § 1320a-7b(f) (“Federal Programs”)? * Select...

I understand that if I receive an offer of employment from Cohere Health that a background check will be performed on my behalf. * Select...

I HAVE READ THE CERTIFICATION ABOVE AND UNDERSTAND AND AGREE TO ITS TERMS. Please type your name and the date. *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Cohere Health’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.