Product Marketing Manager

nabancard; United States; Remote; USD 82,000 - 112,000; Full time

Benefits offered by this job

Medical benefits

Flexible Paid Time Off

401(k) + Match

Mental Health Support & Well-Being

Paid parental leave

Education assistance

Lifestyle Spending Account

Job summary

North is seeking a Product Marketing Manager to drive GTM for our payments platform. You’ll blend market research, product storytelling, and AI-enabled workflows to craft compelling collateral and messaging across channels.

You’ll collaborate with Product, UX/UI, Engineering, Sales, and Support to ensure cohesive go-to-market strategies and scalable enablement materials. Ideal candidates have 5+ years in product marketing within fintech or SaaS, strong written and verbal communication, and

Qualifications

• BA/BS in Marketing, Business, Communications, or related field.
• 5+ years in Product Marketing, preferably fintech/payments/SaaS.
• Hands-on AI tools experience to accelerate GTM workflows.
• Proven track record launching products and GTM campaigns.

Responsibilities

• Develop and refine customer-centric product messaging and value propositions.
• Lead end-to-end GTM execution and define target personas.
• Gather qualitative and quantitative feedback to inform feature improvements.
• Create multi-channel product marketing assets and enablement tools.
• Collaborate with Sales to build pitch decks, one-pagers, and sell sheets.
• Develop and maintain training materials and knowledge base articles.

Skills

Product marketing

Market research

GTM strategy

AI prompting

Cross-functional collaboration

Education

BA/BS in Marketing or related field

Tools

ChatGPT

Claude

Jasper

Gemini

CoPilot

Perplexity

Job description

Product Marketing Manager

North - Remote (US)

Let's go North, together.

Join our mission to build the largest suite of credit card processing and merchant services. It's one simple payment platform backed by the most diverse payment companies. From credit card processing to back-office management, North points the way to smarter, faster, and just plain better payment solutions.

Job Summary:

As a Product Marketing Manager, you are critical to the success of the product. You use your deep understanding of the payments ecosystem, merchant services, processing flows, and competitive landscape in order to create and communicate compelling product stories. You will integrate AI tools into your day-to-day workflow to streamline GTM execution, accelerate market research, draft customer-facing collateral, and scale GTM strategy. Our team is high profile and highly influential. This is a cross-functional role, and will work closely with Product Management, UX/UI, Engineering, Customer Service & Tech Support, Sales, and other internal teams throughout the discovery, delivery, and go-to-market process. You will ensure that appropriate multi-channel content, enablement tools, training, and messaging are developed to best position the product to both internal and external stakeholders.

Essential Duties & Responsibilities:

• Develop and refine customer-centric product messaging, positioning, and value proposition designs tailored to merchant needs and buyer journeys.
• Conduct continuous market and competitive intelligence to track industry trends, analyze competitive dynamics, and uncover product positioning opportunities.
• Lead end-to-end go-to-market (GTM) execution and pilot programs, defining target personas and gathering qualitative and quantitative feedback to inform feature improvements prior to launch.
• Collect, synthesize, and prioritize feedback and requests from merchants, sales partners, and internal organizations using modern AI prompting techniques.
• Manage multi-channel product marketing activities and collateral for product launches, including app store assets, email campaigns, blog posts, social media, demo scripts, FAQs, and videos.
• Partner with Sales to create high-impact sales enablement tools, such as pitch decks, one-pagers, and sell sheets that empower teams to win and retain business.
• Partner with cross-functional teams to build and maintain comprehensive support and training materials, including knowledge base articles.
• Champion the merchant and customer perspective to ensure a stable, secure, and seamless payment processing experience

What We Need From You:

• BA/BS in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• 5+ years experience in Product Marketing, preferably within financial services, fintech, payments, SaaS, or tech-enabled B2B environments.
• Hands-on experience leveraging generative AI tools (e.g., ChatGPT, Claude, Jasper, Gemini, CoPilot, Perplexity) to accelerate research, draft high-quality content, automate repetitive tasks, and scale GTM initiatives efficiently.
• Proven track record of successfully launching products and executing GTM campaigns in complex, matrixed environments.

Knowledge, Skills, & Abilities:

• Must be a creative product thinker who connects daily marketing execution back to business goals and product strategy.
• Exceptional communication skills to translate complex technical payment capabilities into clear, benefit-driven narratives.
• Ability to navigate matrixed organizations, positively influence stakeholders, and align multi-departmental teams to keep GTM initiatives on schedule.
• Deep understanding of payment ecosystems, merchant services, APIs, and payment infrastructure workflows.
• Working knowledge of agile marketing processes, with the ability to leverage automation and AI prompting to double output without sacrificing quality.
• Thrives in fast-paced environments with ambiguity, staying ahead of evolving fintech and AI developments.

What we offer:

• Medical, Dental, & Vision Coverage
• Flexible Paid Time Off
• 401(k) + Match
• Mental Health Support & Well-Being Program
• Paid Maternity & Paternity Leave
• Education Assistance
• Company-funded Lifestyle Spending Account

Salary Range: $82,000-$112,000, 5% annual bonus

Pay within this range varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.

Please note: North is a US-based company and no sponsorship is available for this position at this time.

Who we are: North, and our family of companies, are committed to helping entrepreneurs grow their businesses. As an end-to-end payment solutions company, we provide everything business owners need to get paid, whether they serve customers in