Product Marketing Manager

Wiraa; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation package

Health, dental, and vision insurance

Job summary

McKesson, through Rx Savings Solutions, seeks a Product Marketing Manager to shape how the portfolio is positioned, brought to market, and understood by clients and key audiences. You will develop product insights into compelling positioning and lead go-to-market planning for new features and strategic initiatives.

This highly collaborative role requires working closely with Product Management, Sales, Client Success, and Revenue Marketing to ensure successful launches and ongoing market

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience
• Typically 4+ years of experience in product marketing, B2B marketing, or a related discipline
• Proven experience developing product positioning, messaging, and go-to-market strategies for B2B products or SaaS solutions
• Ability to translate market, customer, competitive, and product insights into effective marketing strategies and deliverables
• Experience creating presentations, product collateral, and customer-facing content
• Strong business acumen and understanding of healthcare industry dynamics
• Experience working with Salesforce, email marketing platforms, Jira, and Microsoft Office tools

Responsibilities

• Build and maintain a deep understanding of the RxSS product portfolio, market and industry trends, customer needs, and competitive landscape
• Translate insights into differentiated product positioning and marketing strategies
• Develop and execute comprehensive go-to-market strategies for new products, features, and initiatives
• Partner with Product Management to align marketing priorities with the product roadmap and create cohesive narratives
• Develop clear, compelling positioning and messaging tailored to different audiences and stages of the client lifecycle
• Collaborate with cross-functional teams to plan and execute product launches and strategic initiatives
• Create and maintain marketing assets including sales collateral, presentations, whitepapers, case studies, and blog posts
• Equip customer-facing teams with training, messaging guidance, and enablement materials
• Coordinate client advisory councils and feedback initiatives to gather market insights and inform product development
• Serve as a strategic advisor during product ideation, providing market and customer perspectives
• Develop and maintain proof points, market evidence, and supporting data to strengthen positioning
• Establish goals and success metrics for product launches and educate stakeholders on strategies and performance
• Identify opportunities to market solutions across the client lifecycle and to key influencers such as partners and consultants

Skills

Product marketing

Go-to-market strategies

B2B SaaS

Content creation

Cross-functional collaboration

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Salesforce

Email marketing platforms

Jira

Microsoft Office

Job description

About The Company

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

About The Company

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. Rx Savings Solutions (RxSS), part of CoverMyMeds, helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care. With access to more than 19 million lives across Medicare and commercial plans, our platform helps patients understand their pharmacy benefits, identify savings opportunities, and connect with more affordable medication options. Starting with the patient, RxSS makes the medication journey more understandable so prescriptions are accessible and affordable.

About The Role

We are seeking a Product Marketing Manager to shape how the Rx Savings Solutions portfolio is positioned, brought to market, and understood by clients and key audiences. In this highly collaborative and hands‑on role, you will develop a deep understanding of our products, customers, market, and competitive landscape. Your primary focus will be translating these insights into compelling positioning and messaging, and leading go‑to‑market planning for new products, features, and strategic initiatives. This role requires close partnership with Product Management, Sales, Client Success, and Revenue Marketing teams. You will own work from strategy through execution, making it an ideal position for a resourceful self‑starter who thrives in ambiguity and enjoys bringing ideas to life. Your responsibilities will include developing marketing strategies, creating content, enabling sales teams, and coordinating client feedback initiatives to inform product development and marketing efforts. By providing strategic guidance and tactical support, you will play a key role in ensuring successful product launches and ongoing market positioning. Your efforts will directly impact our ability to communicate the value of our solutions, strengthen our brand presence, and foster customer engagement across the client lifecycle.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience
• Typically 4+ years of experience in product marketing, B2B marketing, or a related discipline
• Proven experience developing product positioning, messaging, and go‑to‑market strategies for B2B products or SaaS solutions
• Ability to translate market, customer, competitive, and product insights into effective marketing strategies and deliverables
• Experience creating presentations, product collateral, and customer‑facing content
• Strong business acumen and understanding of healthcare industry dynamics
• Experience working with Salesforce, email marketing platforms, Jira, and Microsoft Office tools

Responsibilities

• Build and maintain a deep understanding of the RxSS product portfolio, market and industry trends, customer needs, and competitive landscape
• Translate insights into differentiated product positioning and marketing strategies
• Develop and execute comprehensive go‑to‑market strategies for new products, features, and initiatives
• Partner with Product Management to align marketing priorities with the product roadmap and create cohesive narratives
• Develop clear, compelling positioning and messaging tailored to different audiences and stages of the client lifecycle
• Collaborate with cross‑functional teams to plan and execute product launches and strategic initiatives
• Create and maintain marketing assets including sales collateral, presentations, whitepapers, case studies, and blog posts
• Equip customer‑facing teams with training, messaging guidance, and enablement materials
• Coordinate client advisory councils and feedback initiatives to gather market insights and inform product development
• Serve as a strategic advisor during product ideation, providing market and customer perspectives
• Develop and maintain proof points, market evidence, and supporting data to strengthen positioning
• Establish goals and success metrics for product launches and educate stakeholders on strategies and performance
• Identify opportunities to market solutions across the client lifecycle and to key influencers such as partners and consultants

Benefits

• Competitive compensation package aligned with experience and performance
• Comprehensive health, dental, and vision insurance plans
• Retirement savings plans with company matching
• Paid time off and holiday leave
• Professional development and training opportunities
• Flexible work arrangements where applicable
• Employee wellness programs and resources

Equal Opportunity

McKesson is an Equal Opportunity Employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. We are committed to fostering an inclusive environment and ensuring that all individuals have equal access to employment opportunities. If you require a reasonable accommodation during the application process, please contact us via the designated channels. Resumes or CVs submitted through email will not be accepted.