Product Marketing Manager

McKesson Corporation; Atlanta (GA); Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

McKesson Corporation is seeking a Product Marketing Manager for Rx Savings Solutions. You will shape product positioning, lead go-to-market planning, and collaborate with Product, Sales, and Client Success to drive launches. The role emphasizes translating insights into compelling messaging and enabling revenue teams.

The role requires 4+ years in product marketing or SaaS, with proven capability in GTM strategy, content creation, and cross-functional leadership within a healthcare context.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field; 4+ years in product or SaaS marketing.
• Experience creating product positioning, messaging, and go-to-market strategies for B2B/SaaS.
• Ability to translate market insights into effective marketing deliverables and content.
• Experience developing sales collateral and customer-facing content.

Responsabilités

• Build deep understanding of the RxSS portfolio, market trends, customer needs, and competitive landscape.
• Develop and execute go-to-market strategies for new products and features.
• Align marketing priorities with the product roadmap and create cohesive narratives.
• Create clear positioning and messaging for diverse audiences and stages.
• Tailor stories and value props for different client lifecycles and audiences.
• Coordinate launches with Product, Sales, Client Success, and Revenue Marketing.

Connaissances

Product marketing

B2B marketing

SaaS

Go-to-market strategies

Content creation

Presentations

Cross-functional collaboration

Sales enablement

Formation

Bachelor's degree in marketing, communications, business, or related field

Outils

Salesforce

Email marketing platforms

Jira

Microsoft Office

Description du poste

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.

Rx Savings Solutions (RxSS), part of CoverMyMeds, helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care. With access to more than 19 million lives across Medicare and commercial plans, our platform helps patients understand their pharmacy benefits, identify savings opportunities, and connect with more affordable medication options. Starting with the patient, RxSS makes the medication journey more understandable so prescriptions are accessible and affordable.

We’re seeking a Product Marketing Manager to shape how the Rx Savings Solutions portfolio is positioned, brought to market, and understood by clients and key audiences. In this highly collaborative and hands‑on role, you’ll develop a deep understanding of our products, customers, market, and competitive landscape; translate those insights into compelling positioning and messaging; and lead go‑to‑market planning for new products, features, and strategic initiatives. You’ll partner closely with Product Management, Sales, Client Success, and Revenue Marketing while owning work from strategy through execution, making this an ideal opportunity for a resourceful self‑starter who thrives in ambiguity and enjoys bringing ideas to life.

What You’ll Do:

• Build and maintain a deep understanding of the RxSS product portfolio, market and industry trends, customer needs, and competitive landscape. Translate these insights into differentiated product positioning and marketing strategies.
• Develop and execute comprehensive go‑to‑market strategies for new products, feature enhancements, and other strategic product initiatives, owning the process from initial strategy and stakeholder alignment through content creation and execution.
• Partner with Product Management to align product marketing priorities with the product roadmap and create a cohesive portfolio narrative that connects individual products, features, and capabilities.
• Develop clear, compelling positioning and messaging that differentiates our solutions in the market and resonates with clients, partners, consultants, and other key audiences.
• Tailor product stories, value propositions, and go‑to‑market materials for different audiences and stages of the client lifecycle.
• Collaborate with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders to plan and execute successful launches and strategic product initiatives.
• Create and maintain product marketing assets, including sales collateral, presentations, whitepapers, case studies, blog posts, launch materials, and other content that supports marketing campaigns and revenue teams.
• Equip customer‑facing teams with the knowledge and resources needed to effectively communicate our product value, including product training, launch communications, messaging guidance, and an accessible library of enablement materials.
• Coordinate the Client Advisory Council and related client‑feedback initiatives, including engaging key clients, coordinating speakers and sessions, capturing market insights, and translating feedback into actionable product and marketing recommendations.
• Serve as a strategic advisor during product ideation, providing a market and customer perspective on member adoption, engagement, and the overall user experience.
• Develop and maintain customer proof points, market evidence, and supporting data that strengthen product and brand positioning.
• Establish goals and success measures for product launches and educate stakeholders on product marketing strategies, planned tactics, and performance.
• Proactively identify opportunities to market our solutions across the client lifecycle and to key influencers, including partners and consultants.

Basic Requirements:

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience, and typically requires 4+ years of experience in product marketing, B2B marketing, or a related discipline
• Demonstrated experience developing product positioning, messaging, and go‑to‑market strategies for B2B products or SaaS solutions
• Experience translating market, customer, competitive, and product insights into effective marketing strategies and deliverables
• Demonstrated ability to develop presentations, product collateral, and other customer- or sales-facing content
• Strong business acumen and understanding of healthcare industry dynamics
• Experience working with Salesforce, email marketing platforms, Jira, and Microsoft Office tools

Preferred Experience and Skills:

• Healthcare or pharmacy-benefits experience, with the ability to quickly develop expertise in complex products, markets, and customer needs
• Strategic thinking combined with a willingness and ability to personally create content and execute deliverables
• Ability to work effectively across Product Management, Sales, Client Success, Marketing, and other cross‑functional teams
• Strong interpersonal and presentation skills, with the ability to engage professionally with clients and internal stakeholders at different levels
• Proven ability to succeed in an ambiguous, evolving environment by creating structure, setting priorities, and moving work forward independently
• Resourceful, assertive self‑starter who takes ownership and is comfortable managing initiatives from strategy through execution
• Excellent written, verbal, presentation, and storytelling skills
• Strong project‑management skills, with the ability to balance multiple priorities and maintain accountability for results
• Adaptable, collaborative, and comfortable wearing multiple hats in a lean organization

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long‑term incentive opportunities may be offered. For more information regarding benefits at McKesson, pleaseclick here.

Our Base Pay Range for this position

$89,800 - $149,600

McKesson job postings are posted on our career site: careers.mckesson.com.

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson's full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) [e-mail] or (Canada) [e-mail]. Resumes or CVs submitted to this email box will not be accepted.

Join us at McKesson!