Product Marketing Manager

Rx Savings Solutions; Columbus (OH); Sur place; USD 90 000 - 150 000; Plein temps

Résumé du poste

McKesson is seeking a Product Marketing Manager to shape the Rx Savings Solutions portfolio, drive market-ready positioning, and lead go-to-market plans for new products and features. You will partner with Product Management, Sales, Client Success, and Revenue Marketing to connect strategy with execution.

You’ll build a deep understanding of customers, market trends, and competitive dynamics, translating insights into compelling messaging and launch materials that resonate with key audiences.

Qualifications

• Experience translating market, customer, and product insights into marketing strategies.
• Experience developing product collateral and other customer- or sales-facing content.
• Strong business acumen and understanding of healthcare industry dynamics.

Responsabilités

• Build deep understanding of the RxSS portfolio, market trends, customer needs, and competitive landscape; translate insights into positioning and strategies.
• Develop and execute go-to-market strategies for new products, features, and strategic initiatives from strategy to execution.
• Partner with Product Management to align marketing priorities with the product roadmap and create a cohesive portfolio narrative.
• Develop clear product messaging that differentiates our solutions for clients, partners, and other audiences.
• Tailor stories and materials for different audiences and stages of the client lifecycle.
• Collaborate to plan and execute launches and strategic product initiatives across teams.
• Create and maintain marketing assets (collateral, presentations, whitepapers, case studies, blog posts) to support campaigns.
• Equip customer-facing teams with knowledge through training, messaging guidance, and enablement materials.
• Coordinate client feedback initiatives and translate insights into product and marketing recommendations.
• Serve as a strategic advisor during product ideation on adoption and user experience.
• Develop customer proof points and market evidence to strengthen positioning.
• Establish launch goals and educate stakeholders on tactics and performance.
• Identify opportunities to market solutions across the client lifecycle.

Connaissances

Product marketing

B2B marketing

Go-to-market

Cross-functional collaboration

Presentation skills

Content creation

Salesforce

Jira

Microsoft Office

Formation

Bachelor’s degree in marketing, communications, business, or related field

Equivalent professional experience

Outils

Salesforce

Email marketing platforms

Jira

Microsoft Office

Description du poste

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

Rx Savings Solutions (RxSS), part of CoverMyMeds, helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care. With access to more than 19 million lives across Medicare and commercial plans, our platform helps patients understand their pharmacy benefits, identify savings opportunities, and connect with more affordable medication options. Starting with the patient, RxSS makes the medication journey more understandable so prescriptions are accessible and affordable.

We’re seeking a Product Marketing Manager to shape how the Rx Savings Solutions portfolio is positioned, brought to market, and understood by clients and key audiences. In this highly collaborative and hands‑on role, you’ll develop a deep understanding of our products, customers, market, and competitive landscape; translate those insights into compelling positioning and messaging; and lead go‑to‑market planning for new products, features, and strategic initiatives. You’ll partner closely with Product Management, Sales, Client Success, and Revenue Marketing while owning work from strategy through execution, making this an ideal opportunity for a resourceful self‑starter who thrives in ambiguity and enjoys bringing ideas to life.

What You’ll Do:

• Build and maintain a deep understanding of the RxSS product portfolio, market and industry trends, customer needs, and competitive landscape. Translate these insights into differentiated product positioning and marketing strategies.
• Develop and execute comprehensive go‑to‑market strategies for new products, feature enhancements, and other strategic product initiatives, owning the process from initial strategy and stakeholder alignment through content creation and execution.
• Partner with Product Management to align product marketing priorities with the product roadmap and create a cohesive portfolio narrative that connects individual products, features, and capabilities.
• Develop clear, compelling positioning and messaging that differentiates our solutions in the market and resonates with clients, partners, consultants, and other key audiences.
• Tailor product stories, value propositions, and go‑to‑market materials for different audiences and stages of the client lifecycle.
• Collaborate with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders to plan and execute successful launches and strategic product initiatives.
• Create and maintain product marketing assets, including sales collateral, presentations, whitepapers, case studies, blog posts, launch materials, and other content that supports marketing campaigns and revenue teams.
• Equip customer‑facing teams with the knowledge and resources needed to effectively communicate our product value, including product training, launch communications, messaging guidance, and an accessible library of enablement materials.
• Coordinate the Client Advisory Council and related client‑feedback initiatives, including engaging key clients, coordinating speakers and sessions, capturing market insights, and translating feedback into actionable product and marketing recommendations.
• Serve as a strategic advisor during product ideation, providing a market and customer perspective on member adoption, engagement, and the overall user experience.
• Develop and maintain customer proof points, market evidence, and supporting data that strengthen product and brand positioning.
• Establish goals and success measures for product launches and educate stakeholders on product marketing strategies, planned tactics, and performance.
• Proactively identify opportunities to market our solutions across the client lifecycle and to key influencers, including partners and consultants.

Basic Requirements:

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience, and typically requires 4+ years of experience in product marketing, B2B marketing, or a related discipline
• Demonstrated experience developing product positioning, messaging, and go‑to‑market strategies for B2B products or SaaS solutions
• Experience translating market, customer, competitive, and product insights into effective marketing strategies and deliverables
• Demonstrated ability to develop presentations, product collateral, and other customer‑ or sales‑facing content
• Strong business acumen and understanding of healthcare industry dynamics
• Experience working with Salesforce, email marketing platforms, Jira, and Microsoft Office tools

Preferred Experience and Skills:

• Healthcare or pharmacy‑benefits experience, with the ability to quickly develop expertise in complex products, markets, and customer needs
• Strategic thinking combined with a willingness and ability to personally create content and execute deliverables
• Ability to work effectively across Product Management, Sales, Client Success, Marketing, and other cross‑functional teams
• Strong interpersonal and presentation skills, with the ability to engage professionally with clients and internal stakeholders at different levels
• Proven ability to succeed in an ambiguous, evolving environment by creating structure, setting priorities, and moving work forward independently
• Resourceful, assertive self‑starter who takes ownership and is comfortable managing initiatives from strategy through execution
• Excellent written, verbal, presentation, and storytelling skills
• Strong project‑management skills, with the ability to balance multiple priorities and maintain accountability for results
• Adaptable, collaborative, and comfortable wearing multiple hats in a lean organization

Our Base Pay Range for this position

$89,800 - $149,600

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) [e-mail] or (Canada) [e-mail]. Resumes or CVs submitted to this email box will not be accepted.

Join us at McKesson!