Product Marketing Manager

Honeycomb; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Fully distributed company

Development stipend

Equity

Job summary

Honeycomb is seeking a product marketing professional to own messaging, launches, content, enablement, and competitive work. You will partner with go-to-market teams to drive business impact through sales and marketing campaigns.

You will get real ownership of real launches, and you will have senior product marketers, a technical field team, and engineers who like explaining their work close at hand. Our audience is engineers and platform teams, so the bar is accuracy first: we would rather be

Qualifications

• 2–5 years in product marketing or closely adjacent GTM role (content marketing, sales engineering, tech writing, DevRel, or product management).
• Strong writing; translate dense tech into concise, useful copy.
• Experience marketing to engineers as the primary audience.
• Comfort with ambiguity and bias toward shipping.
• Experience working in a fully distributed company.
• Ability to run projects across teams without formal authority.
• Hands-on familiarity with AI tooling and coding agents.

Responsibilities

• Messaging and positioning: craft one-sentence and page-level messaging grounded in product.
• Launches: plan and execute releases; coordinate cross-functional teams.
• Content: create blog posts, solution briefs, web copy, demos, FAQs, and customer-facing one-pagers.
• Sales enablement: provide pitch narratives, battlecards, and release updates.
• Competitive and market intel: track observability market and maintain assets.
• Voice of customer: conduct talks with customers to gather proof points and patterns.

Skills

2–5 years product marketing

Strong writing

Marketing to engineers

AI tooling familiarity

Cross-team project leadership

Data-driven decision making

Tools

AI tooling

Job description

• Product marketing at Honeycomb is a small team with a wide surface area. We decide how Honeycomb is positioned, what we say at launch, what the sales team brings into a deal, and how an engineer who has never heard of us understands the product in the first two minutes. Because the team is small, the work is broad: in one week you might rewrite a product page, build a competitive one-pager, interview a customer, and run the launch checklist for a new feature
• This role is built for someone early in a product marketing career who wants to systematically improve the customer buying journey. As a product and messaging expert, you will partner with go-to-market teams to drive business impact through sales and marketing campaigns. You will get real ownership of real launches, and you will have senior product marketers, a technical field team, and engineers who like explaining their work close at hand. Our audience is engineers and platform teams, so the bar is accuracy first: we would rather be precise and useful than clever
• You will support and execute product marketing across Honeycomb’s core products, with a generalist mix of messaging, launches, content, enablement, and competitive work. Expect to start by contributing to pieces of each and to own more of them over your first year
• Messaging and positioning: Write and maintain messaging for features and product areas, from the one-sentence version an engineer reads on a web page to the slide a sales engineer uses in a technical conversation. Keep it accurate and grounded in what the product actually does
• Launches: Run launch execution for small and mid-sized releases and support the larger ones. Build the plan, write the assets, coordinate Product, Marketing, Sales Engineering, and Customer Success, and report on how the launch performed
• Content: Produce the practical material that helps people evaluate and adopt Honeycomb: blog posts, solution briefs, web copy, demo scripts, FAQs, and customer-facing one-pagers
• Sales enablement: Equip the field with what they need to run a good conversation, including pitch narratives, objection handling, battlecards, and release updates. Join customer calls, listen to recorded ones, and fix the material that isn’t landing
• Competitive and market intelligence: Track the observability market and competitor moves. Maintain competitive assets and keep them current and honest, so the field trusts them
• Voice of customer and proof points: Talk to customers and prospects, turn what you hear into case studies, quotes, and proof points, and bring the patterns back to Product and Marketing
• Measurement: Help define what success looks like for your work, pull the data, and share what you learn, including the things that didn’t work

Benefits

• 100% covered medical, dental, vision, HSA, FSA, disability, and more
• Unlimited PTO, synchronous company break, paid sabbatical, and expressed minimum for time to recharge
• 401K retirement plans and fully paid life insurance
• Up to 16 weeks paid leave regardless of path to parenthood; flexible hours for returning parents and caregivers
• $10K to cover gaps in insurance, in support of adoption, surrogacy, preservation, and family-planning costs
• $600 per year to spend on the perks you care for most
• A stake in our success
• Generous new hire equity, and refresh grants
• Annual $1,500 development stipend; funding for cognitive coaching; and a focus on career pathing
• $500 new hire home setup stipend and $200/mo for wifi, phone and co-working

Passion about the team winning: Sales, marketing, and product teams will depend on you to succeed. Their success is your success, but you’re not simply an order taker: you look for the smart solutions and don’t wait to be askedCuriosity about technical products and the patience to learn how they work. You ask engineers questions until you actually understand the answer, and you are comfortable in a product that assumes a technical user2 to 5 years of experience in product marketing, or in a closely adjacent go-to-market role such as content marketing, sales engineering, technical writing, developer relations, or product management, with at least some of it in B2B SaaSStrong writing. You can take a dense technical explanation and turn it into something short, accurate, and useful, and you can tell the difference between the two yourselfExperience marketing to engineers as the primary audienceComfort with ambiguity and a bias toward shipping. Our priorities move, the team is small, and the best work here comes from people who start rather than wait for a briefExperience working in a fully distributed companyThe ability to run a project across teams without formal authority: setting a timeline, chasing the open items, and telling people clearly when something has slippedDemonstrated experience applying AI tooling in your workHands-on familiarity with AI and LLM tooling, including coding agents and MCP-based workflowsExperience with webinars, conference talks, or community programsExposure to observability, developer tools, distributed tracing, OpenTelemetry, platform engineering, or reliability and SLO practices. We will teach this, but a head start helpsWillingness to use data to decide and to evaluate your own work honestly