Product Marketing Manager

Lone Wolf Technologies; United States; À distance; USD 184 000 - 225 000; Plein temps

Résumé du poste

Lone Wolf Technologies is seeking a product marketing leader to own a segment of the portfolio, shaping positioning, launches, pricing, and core sales content for real estate professionals. You will translate AI capabilities into tangible value and lead cross-functional efforts with product, sales, and marketing teams.

You will drive market intelligence, create compelling market language, and own content from one-pagers to case studies, ensuring messaging remains highly effective across the

Qualifications

• 4–7 years of product marketing owning a product line
• Knowledge of residential real estate or proptech
• Proven ability to craft positioning and messaging used by sales
• Experience launching products with cross-functional influence
• Data-driven approach to track performance and inform decisions
• Proficiency with AI tools for research and content creation
• Exceptional, direct writing skills
• Ability to move quickly and deliver results with limited direction

Responsabilités

• Own end-to-end marketing for a Lone Wolf product segment
• Drive product positioning, launches, pricing strategy, and core sales content
• Lead go-to-market launches and pilot pricing programs
• Build enablement materials and deliver product trainings/webinars
• Create market content: one-pagers, pitch decks, web copy, case studies
• Collaborate with Demand Gen, CS, and Demo Engineering to align messaging

Connaissances

Product marketing

Real estate knowledge

Positioning & messaging

Cross-functional leadership

Data-driven decisions

AI tools

Clear writing

Fast delivery

Description du poste

Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision.

Responsibilities:

• Keep your product story strictly aligned with the broader Lone Wolf narrative.
• Translate AI capabilities into practical, undeniable value for real estate professionals.
• Maintain competitive intelligence for your suite of products and build it directly into your positioning.
• Serve as the internal subject matter expert for your product line and target buyers.

Go to Market & Strategy

• Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
• Execute pilot programs to test positioning and pricing before wider release.
• Track launch impact strictly against pipeline, adoption, and revenue.
• Recommend strategic pricing and packaging for your products within the overall portfolio framework.
• Partner with Demand Generation to build campaigns that drive pipeline and product adoption.

Sales & Revenue Enablement

• Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
• Deliver high impact product training and webinars to internal teams and customer audiences.
• Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
• Collaborate with Customer Success to build resources that drive account expansion and retention.
• Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging.

Market Intelligence & Content

• Conduct direct customer interviews and run detailed win and loss analysis on your products.
• Analyze market trends and product usage data to inform future roadmap priorities.
• Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
• Direct content partners and hold their output to an exceptionally high standard.
• Partner with product management to translate the technical roadmap into compelling market language.

Requirements:

• 4 to 7 years of product marketing experience fully owning a product or product line
• .Working knowledge of residential real estate, proptech, or adjacent industries.
• Proven success building positioning and messaging that the sales team actually uses in the field
• .Track record of leading successful launches through cross-functional influence and alignment.
• Demonstrated ability to use data and metrics to track performance and influence business decisions.
• Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills.
• Ability to move fast and deliver results with limited direction.

$184,000 - $225,000 a year