Product Marketing Manager

Sematext Group, Inc.; Town of Chester (NY); Remote; USD 10,000 - 60,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Manager to elevate its marketing strategy and drive awareness for its products. This role requires a blend of technical and creative skills to communicate effectively with both decision-makers and practitioners. You'll develop compelling marketing content, manage product positioning, and execute marketing campaigns across various channels. If you have a passion for technology and a knack for storytelling, this is an exciting opportunity to make a significant impact in a forward-thinking environment. Join a team that values creativity and analytical skills to position the company as a leader in the market.

Qualifications

• Experience in product marketing and go-to-market strategies is essential.
• Strong command of English, both verbal and written, is required.

Responsibilities

• Define product messaging and launch strategies.
• Create content for the website and manage SEO.
• Drive product adoption and establish media relationships.

Skills

Product Marketing

GTM Strategies

Analytics

Data Analysis

Attention to Detail

Organizational Skills

Market Research

Communication Skills

Job description

We are looking for an experienced product marketer to lead our product marketing efforts, define and spearhead our marketing strategy, establish processes, grow the team, and take our marketing to the next level. As Sematext’s Product Marketing Manager, you will develop marketing content, product messaging and positioning, and programs to drive Sematext Cloud and Sematext Enterprise awareness, adoption, and revenue. You will take ownership of marketing and platform positioning, and develop content for the website, landing pages, emails, and other communications channels. You must have strong writing skills, be able to communicate product-related concepts to novice and experienced users, and report on the effectiveness of the programs you’re running. A background in DevOps, software engineering, computer science, data science, and business analysis is not required but is a plus if you have it. To succeed in this role, you need to be comfortable with both technical and creative aspects of positioning technology to decision-makers as well as practitioners and have insight into how engineers, DevOps, and businesses think and evaluate solutions like ours.

Responsibilities

• Define product messaging, positioning, and (launch) strategies
• Establish a drum-beat of product and feature launches
• Drive, measure, and manage product and feature adoption
• Establish relationships with influencers and the media
• Create content for the website
• Help create and execute marketing campaigns and automation through email, content, and social channels
• Position Sematext as a thought leader; create and distribute thought leadership content
• Manage and improve organic SEO through competitor research, keyword research, site architecture, etc.
• Understand the competitive landscape

Requirements

• Previous experience with product marketing and GTM strategies
• Excellent command of English language, both verbal and written
• Analytics and data analysis skills
• Attention to detail and eye for design
• Ability to work with an agile, multi-cultural, highly distributed team
• Good analytical, organizational, and planning skills
• Experience conducting market research

Location

This position is open to candidates in North America or Europe.