Product Marketing Manager

Becton Dickinson NA; Tempe (AZ); On-site; USD 90,000 - 130,000; Full time

Job summary

Becton, Dickinson, and Company is seeking a Product Manager to drive strategic and tactical initiatives for a key product line on a global basis. You will partner with R&D, marketing, and sales to shape the portfolio, plan three-year strategies, and deliver growth in a fast-paced healthcare environment.

The role requires 5+ years in product management or strategic marketing within medical devices, with strong cross-functional leadership and an on-site presence of at least four days per week.

Qualifications

• Bachelor's degree in a related field.
• 5+ years of product management, product marketing, or strategic marketing experience, preferably in medical devices.
• Experience managing a product portfolio, market strategy, business planning, and P&L responsibilities.
• Experience engaging key opinion leaders and working cross-functionally with sales to execute commercialization plans.
• Willingness to report onsite at least 4 days a week and travel up to 15%.

Responsibilities

• Collaborate with R&D to develop a strong product portfolio aligned with strategic direction.
• Build relationships with key customers, distributors, and field sales personnel.
• Lead or contribute as a key participant on product development teams.
• Coordinate with domestic sales and global marketing entities.
• Identify market trends and communicate them to leadership and cross-functional teams.
• Develop and implement comprehensive product marketing plans to meet revenue and margin targets.
• Forecast market size and sales volume; manage budgets for promotions and expenses.
• Own P&L for the product line and develop marketing programs and promotions.
• Prepare strategic plans for products and market segments; propose line modifications and new products.

Skills

Product management

Market strategy

P&L management

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree

MBA preferred

Job description

Job Description

About the role: The Product Manager will develop the strategic and tactical initiatives for a key product and/or market segment on a global basis. Prepare three-year strategic plans for a product and/or market segment and annual Marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for product and/or market segment responsibility.

Key Job Responsibilities:

• Work with R&D to develop a strong portfolio of product development projects that support the strategic direction and grow the business
• Build relationships with and know key customers/distributors and field sales personnel
• Take an active role on product development teams as leader or key participant.
• Communicate with domestic sales force and global marketing entities (directly and through international marketing).
• Identify and communicate market trends to division management and cross-functional team
• Develop and implement comprehensive product marketing plans including strategic and technical components in order to meet revenue and margin targets.
• Forecast market size and sales volume
• Budget administration (promotional and expense).
• Profit and loss responsibility for product line.
• Identify and develop marketing programs, sales tools and promotions.
• Prepare strategic plans for product and/or market segment.
• Recommend product line modifications, extensions, new products and product deletions

Minimum Requirements:

• Bachelor's Degree
• At least 5 years of product management, product marketing, or strategic marketing experience within medical device
• Experience managing a product portfolio, market strategy, business planning, and P&L responsibilities
• Experience engaging key opinion leaders, developing strategic tools and resources, and working cross-functionally with sales to execute commercialization plans and market adoption efforts.
• Comfortable reporting onsite at least 4 days a week
• Ability to travel up to 15%

Preferred Qualifications:

• MBA or advanced degree
• Sales experience
• At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
• For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers .

Becton, Dickinson, and Company is an Equal Opportunity Employer.

We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work LocationUSA AZ - Tempe Headquarters

Additional LocationsWork Shift