Product Marketing Manager

TrustLayer, Inc.; Tampa (FL); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote-friendly with quarterly in‑pers

Ownership of a growing category

Direct access to CEO and department"s

Job summary

TrustLayer, Inc. in Tampa, a Series A company, seeks a Manager in Product Marketing to own the entire portfolio, including COI verification, RMIS, contract review, and risk management training. Build interactive content and calculators, wire landing pages with Claude Code, and ship assets directly.

You will shape launches with the CEO and department heads, write compelling copy, and implement our release process in a fast, flat team.

Qualifications

• Minimum 4 years in B2B SaaS product marketing.
• Technical curiosity; comfortable reading API docs and prototyping with AI tools.
• Shipped: microsite, interactive calculator, or Chrome extension.
• Metrics-driven; can name levers that moved a launch.
• Excellent writing: concise, sharp, specific.
• Comfort with ambiguity in a small, fast-moving team.

Responsibilities

• Own positioning and messaging for new product launches (2026 queued).
• Build sales enablement: battle cards, scripts, ROI calculators, objection handlers.
• Run competitive intelligence and publish teardowns of competitors.
• Ship interactive content yourself: calculators, widgets using Claude Code.
• Define and monitor key metrics (activation, expansion, win rate) and report weekly.
• Partner with product on pricing, packaging, naming.
• Drive end-to-end launches: webinars, content, PR, paid, partner.

Skills

4+ years PMM

Technical curiosity

Claude Code/Cursor

Metrics obsession

Excellent writer

Comfort with ambiguity

Tools

Claude Code

Cursor

Job description

Every year, businesses chase down millions of certificates of insurance by email, fax, and spreadsheet, and still cannot answer a simple question: who is actually covered right now? TrustLayer automates the whole thing. We collect COIs and compliance docs, analyze contracts, and surface the risks before they turn into claims. We are a Series A company based in Tampa and San Francisco.

We track risk on over 500,000 companies, millions of lines of insurance coverage, across construction, real estate, logistics, franchising, and lending. We are a Series A company growing quickly.

The Role

This is a role for builders. You'll own positioning, messaging, and launches across our growing product portfolio (COI verification, RMIS, contract review, risk management training, and more), and you'll be expected to ship interactive content, calculators, microsites, and competitive teardowns yourself.

We don't need someone to manage a vendor. We need someone who can write the copy, prototype the landing page in Claude Code, wire up the analytics, and ship it.

You’ll also shape how we launch. You have enough launches behind you to see what our release process is missing, and you’ll have the standing to fix it.

Scope and Title

This is a Manager title carrying a scope most companies would put under a Director. You own the entire portfolio, you work directly with the CEO and the head of each department, and there is no layer between you and the decisions. We are being upfront about that because it cuts both ways: it is more surface area than the title suggests. If you are a strong senior PMM who wants the job that gets you to the next level, this is that job.

What you’ll do

• Own positioning and messaging for new product launches (we have several queued up for 2026)
• Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers
• Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players
• Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement
• Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly
• Partner with product on pricing, packaging, and naming
• Drive launches end to end: webinars, content, PR, paid, partner

What we require

• 4+ years in product marketing at a B2B SaaS company. Insurance, risk, fintech, or vertical SaaS is a plus
• Technical curiosity . You don’t need to write production code, but you should be comfortable reading API docs and willing to prototype with AI tools. If you have never opened a terminal but you want to, that is fine. We will get you there.
• Demonstrated ability to build with Claude Code, Cursor, or similar. Show us something you've shipped. A microsite, an interactive calculator, a Chrome extension, anything
• Metrics obsession. You can name the three numbers that mattered for any product you've launched and tell us what moved them
• Technical curiosity. You don’t need to write production code, but you should be comfortable reading API docs and willing to prototype with AI tools. If you have never opened a terminal but you want to, that is fine. We will get you there.
• Excellent writer. Short, sharp, specific. No corporate mush
• Comfort with ambiguity. Small team. Nobody is going to hand you a brief

Things that help, but are not required

• Something you’ve built with Claude Code, Cursor, or similar. A microsite, a calculator, a Chrome extension, anything.
• Insurance, risk, fintech, or vertical SaaS experience
• A developer-tools or technical-audience background
• Comfort in the terminal

What we offer

• Remote-friendly, with quarterly in-person time in Tampa
• A leadership team that ships, not one that schedules meetings about shipping
• Real ownership of a category that's barely been marketed yet