Product Marketing Manager

Grimco, Inc.; Sunset Hills (MO); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

PTO

Paid holidays

401K with profit sharing

Employee recognition

Job summary

Grimco, Inc. is seeking a strategic Product Marketing Manager to drive customer acquisition, manage Grimco’s product marketing portfolio, and lead new product launches across its national footprint.

This role requires cross‑functional leadership with sales, product, and creative teams to deliver data‑driven campaigns that accelerate revenue growth and strengthen Grimco’s market position. The ideal candidate will bring 5+ years in growth or product marketing and a proven track record in GTM

Qualifications

• 5+ years in growth marketing, product marketing, or portfolio management roles.
• Proven track record of go-to-market and product launch success.
• Strong analytical skills with KPI, attribution, and data-driven decision making.
• Experience collaborating with sales and building enablement tools.
• Proficiency with marketing automation platforms, CRM systems, and digital channels.
• Excellent written and verbal communication, with executive-level presentation experience.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.

Responsibilities

• Strategic Thought Leadership: bring industry trends, competitive insights, and opportunities to leadership.
• Product Management: optimize Grimco’s marketing portfolio and allocate resources.
• Sales Alignment & Enablement: develop tools and campaigns to support pipeline and revenue goals.
• New Product Launch Leadership: plan and execute launches with cross-functional teams and measure outcomes.
• Growth Marketing & Campaign Execution: lead multi-channel campaigns and manage growth KPIs.

Skills

Growth marketing

Product marketing

Portfolio management

Go-to-market

Data analytics

Marketing automation

CRM tools

Cross-functional

Executive presentations

Education

MBA or above

Tools

HubSpot

Salesforce

Google Analytics

Adobe Creative Suite

Job description

Grimco is a leading national wholesale distributor of sign‑making supplies, equipment, and digital media. With a broad product portfolio and a deep commitment to serving the sign‑making industry, Grimco partners with customers across the United States and Canada to deliver the tools they need to grow their businesses. We are seeking a strategic, results‑driven marketing leader to help drive our next phase of growth.

Job Description

The Product Marketing Manager is a strategic and executional role responsible for driving customer acquisition, managing Grimco’s product marketing portfolio, and leading new product launches. This individual will serve as a key marketing thought leader, collaborating cross‑functionally with sales, product, and creative teams to deliver campaigns and strategies that accelerate revenue growth and strengthen Grimco’s market position.

Strategic Thought Leadership

• Serve as the internal marketing subject matter expert, bringing forward industry trends, competitive insights, and emerging opportunities.
• Develop and champion Grimco’s marketing vision and contribute to the long‑term growth strategy.
• Translate business objectives into actionable marketing strategies that align with company goals.
• Build and present data‑driven business cases to leadership for new initiatives, channel investments, and market expansions.
• Represent Grimco’s brand voice externally through content, industry events, trade publications, and partnerships.

Product Management

• Manage and optimize the marketing portfolio across Grimco’s product lines, ensuring consistent brand presence and resource allocation.
• Prioritize campaigns and initiatives based on ROI, strategic fit, and market opportunity.
• Monitor competitive landscape and recommend adjustments to the portfolio mix.
• Analyze performance data across the portfolio and present insights to senior leadership.
• Manage relationships with external agencies, vendors, and media partners.

Sales Alignment & Enablement

• Partner closely with the sales team to develop tools, materials, and campaigns that support pipeline generation and revenue goals.
• Align marketing efforts with sales cycles, promotions, and seasonal demand patterns.
• Collaborate cross‑functionally with sales, product, and creative teams to deliver cohesive, high‑impact campaigns.
• Conduct market research to identify audience segments and refine competitive positioning.

New Product Launch Leadership

• Lead end‑to‑end product launch planning and execution, from market research and positioning through campaign rollout and performance analysis.
• Partner with product, merchandising, and sales teams to define launch objectives, target audiences, and success metrics.
• Develop compelling launch narratives and messaging frameworks that resonate with Grimco’s customer segments.
• Build and manage launch timelines, coordinating cross‑functional stakeholders to ensure on‑time, on‑budget delivery.
• Monitor post‑launch performance and iterate on strategies to maximize adoption and revenue impact.

Growth Marketing & Campaign Execution

• Work with digital strategist to develop and execute multi‑channel campaigns (paid, organic, email, social) to drive lead generation and customer acquisition.
• Manage marketing automation and CRM workflows to support pipeline development.
• Own reporting on growth KPIs including CAC, LTV, MQLs, and pipeline contribution.
• Identify, test, and scale new growth opportunities across digital and traditional channels.

Qualifications

Required

• 5+ years of experience in growth marketing, product marketing, or portfolio management roles.
• Proven track record of developing and executing successful go‑to‑market and product launch strategies.
• Strong analytical skills with experience in marketing KPIs, attribution, and data‑driven decision making.
• Experience collaborating with sales teams and building enablement tools and campaigns.
• Proficiency with marketing automation platforms, CRM systems, and digital marketing channels.
• Excellent written and verbal communication skills, including executive‑level presentation experience.
• Ability to manage multiple priorities and stakeholders in a fast‑paced environment.

Preferred

• Experience in distribution, manufacturing, or B2B industries.
• Background in sign‑making, print, or visual communications industries.
• Familiarity with product lifecycle management and portfolio prioritization frameworks.
• Experience managing agency and vendor relationships.
• MBA or advanced degree in Marketing, Business, or related field.

Additional Information

• Full medical, dental, and vision benefits available. Premiums have remained unchanged for more than 18 years, costing only $16.50/biweekly paycheck for employee only coverage.
• Paid Maternity/Paternity Leave
• Paid Holidays
• Paid Time Off Accrual (Paid Time Off payout available)
• 401K with Profit Sharing, up to 6% of the employee’s total compensation earnings.
• Eligible for Employee Recognition Prizes
• Employee Referral Benefits
• Volunteer Time Off

Grimco is a national wholesale sign supply manufacturer and distributor with over 50 locations across North America. We focus on distributing quality products and providing excellent service to the sign industry. Our offering of sign supplies includes traffic signs, blanks, substrates, boards, digital print media, wrap films, sign vinyl, application tape, banner material and supplies, sign frames, banner stands, LEDs and electrical accessories, grand format solvent/UV/latex printers, inks, software and more.