Product Marketing Manager

Salal Credit Union; Seattle (WA); Hybrid; USD 95,000 - 135,000; Full time

Job summary

An innovative financial institution is seeking a Product Marketing Manager to enhance the member journey through strategic marketing solutions. This pivotal role involves defining and executing go-to-market strategies that align with member needs and business goals. You'll drive product awareness and retention across various financial services, collaborating with cross-functional teams to create impactful marketing materials. Join a supportive work environment that prioritizes employee growth and community impact, and be part of a mission-driven organization dedicated to breaking down financial barriers.

Benefits

Comprehensive healthcare plans

Generous time off

401(k) plan with matching

Charitable contribution matching

Company-paid life insurance

Long-term disability insurance

Qualifications

• 3+ years experience in product marketing or marketing strategy.
• Experience in designing go-to-market plans and multi-channel campaigns.

Responsibilities

• Develop and execute marketing plans for consumer product lines.
• Collaborate with teams to create compelling messaging and campaigns.

Skills

Product Marketing

Marketing Strategy

Data Analysis

Communication Skills

Collaboration

Education

Bachelor's Degree in Marketing

Equivalent Work Experience

Tools

Marketing Automation Tools

Data Analytics Software

Job description

We have helped thousands of members manage their money by making bold, measured decisions to offer the right products to each person. Our mission is to break down financial barriers for the innovators in our community by offering good rates, low fees, and dedicated personal services. Beyond that, we are committed to giving 5% of our annual income to help people and causes in the communities we serve, because we know that many small actions, when added together, can make big impacts.

Helping our employees build and achieve their career goals is equally as important to us, and we are dedicated to fostering a positive work environment in which they can thrive. We strongly prioritize their growth and development as well as their impact to the community so we can be an institution that our employees are proud to be a part of.

Salal Credit Union strives to maintain a work environment free from discrimination where employees are treated with dignity and respect. Salal Credit Union does not discriminate on the basis of race, sex, gender identity, religion/creed, pregnancy, age, physical or mental disability, size or shape, marital status, national origin, genetics/genetic markers, military or veteran status, sexual orientation or any other characteristic protected by applicable laws. We adhere to these principles in all aspects of employment. We believe that by adhering to these policies we can cultivate a welcoming environment by embracing each individual's identities and abilities.

ABOUT THE POSITION

As a Product Marketing Manager focusing on Retail Banking for Salal Credit Union, this position plays a key role in optimizing the end-to-end member journey by combining deep market insights, data-driven planning, and cross-functional collaboration to bring strategic marketing solutions to life.

In this role, you will define and execute go-to-market strategies that align with member needs, business goals, and market opportunities. The goal: drive product awareness, engagement, adoption, and retention across all consumer-facing financial products and services.

In this role you will regularly:

Develop and execute comprehensive marketing plans for Salal's consumer product lines, driving member acquisition, engagement, and retention.

• Collaborate with cross-functional teams to create compelling messaging, campaigns, and marketing materials that resonate with key audiences.

Analyze market trends and campaign performance to optimize strategies, improve ROI, and enhance member satisfaction.

This is a hybrid position that reports to our Seattle, WA headquarters office 1-2 days per week. In addition, some travel to our branches or area events may be expected.

ABOUT YOU

• 3+ years experience in product marketing, marketing strategy, or product management, ideally within financial services.
• Experience designing and launching go-to-market plans and multi-channel campaigns, lifecycle marketing, audience segmentation, and marketing automation.
• Bachelor's degree in Marketing or a related field (equivalent work experience will be considered)
• Strong communication and collaboration skills that will help you to act as a liaison between teams when translating their needs.
• The target salary rate that is likely to be offered to the selected candidate is between $105,000-$118,750 per year. The total salary range for this role is $95,833.33 - $134,166.67 per year. At Salal Credit Union, compensation decisions are made using a variety of factors including relevant skills, experience, and education.
• Potential to earn additional compensation annually based on company goal achievement.
• Comprehensive healthcare plans including health, dental, and vision insurance.
• Generous time off including vacation, sick time, and Paid holidays.
• 401(k) plan with company matching.
• Charitable contribution matching.
• Company-paid life, AD&D, and long-term disability insurances. Plus additional optional benefits.

Expanded details about our benefit offerings can be found at the following link: https://salalcu.applicantpro.com/pages/benefits/

To request a reasonable accommodation in order to complete your application or if you need this job announcement in an alternative format, contact the Talent Acquisition Team at [e-mail]. If you do not have internet access, you may visit your local public library or any WorkSource location and use their computers.

Salal Credit Union participates in E-Verify, a program that verifies employment eligibility. Upon hire, you will be required to complete Form I-9, Employment Eligibility Verification.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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