Product Marketing Manager

Umbra; Santa Barbara (CA); On-site; USD 145,000 - 175,000; Full time

Benefits offered by this job

Flexible Vacation

Medical benefits

401(k) Plan with employer contribution

Stock Options

Free Parking/Transit reimbursement

Free Lunch

Job summary

Umbra, an American space technology company, seeks two Product Marketing Managers to drive go-to-market strategy across Space Systems and Remote Sensing & Mission Solutions. You will translate complex technologies into compelling value propositions and messaging for commercial, defense, and intelligence customers.

The roles require strategic, technically fluent marketing in aerospace/defense markets, collaboration with multiple teams, and on-site work in Arlington/Reston/Goleta.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or related field; or equivalent professional experience.
• 5+ years of experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
• Experience marketing complex engineering-led hardware or technology products.
• Excellent written and verbal communication skills with a knack for crafting narratives around technical products.
• Strong graphic design skills with proficiency in design tools to create polished marketing materials.

Responsibilities

• Develop product positioning, value propositions, and messaging for assigned business area, ensuring clear differentiation across customer segments.
• Own messaging, positioning, and assets like datasheets, presentations, web content, briefs, case studies, infographics, and sales enablement materials using design tools.
• Support go-to-market execution for launches and announcements in partnership with Communications, BD, Product Management, and Engineering.
• Partner with Business Development to support ABM, campaign messaging, sales enablement, and customer-facing content.
• Manage lead pipeline performance, track campaign impact, analyze funnel health, and translate insights into initiatives.
• Conduct market and competitive research to inform positioning and growth opportunities.
• Serve as the marketing lead for assigned area, coordinating cross-functional initiatives and ensuring consistent messaging across channels.
• Translate roadmaps into narratives for commercial, defense, and intelligence customers.

Skills

Clear storytelling

Written & verbal comms

Cross-functional leadership

Graphic design

Content creation

Campaign analytics

Project management

Tech product marketing

Education

Bachelor’s degree in Marketing/Business/Engineering

Tools

Adobe Creative Suite

Figma

Canva

Salesforce

HubSpot

Job description

About the Job

Umbra is an American space technology company delivering advanced systems, from sensors to spacecraft, that empower customers worldwide with unmatched access to critical information from space. Our mission is simple and ambitious: redefine space—for people, systems, and missions in every domain. Umbra’s ecosystem operates through three business units: Remote Sensing (the data), Space Systems (the components), and Mission Solutions (the platforms). Together, our teams develop capabilities that deliver persistent access, resilient performance, and mission-ready solutions, advancing U.S. space leadership while keeping the world safe and informed.

Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our Space Systems business, while the other will focus on our Remote Sensing and Mission Solutions businesses.

In this role, you will partner closely with Business Development, Product Management, Engineering, and Communications to translate complex technical capabilities into clear value propositions, differentiated messaging, and compelling marketing content that drives customer engagement and business growth. Whether supporting spacecraft components and subsystems or advanced remote sensing and mission solutions, you'll help shape how Umbra's technologies are positioned across commercial, defense, and intelligence markets.

The ideal candidate is a strategic, technically fluent marketer with experience in B2B/B2G aerospace, defense, or national security markets and a passion for bringing innovative technologies to market.

These positions are based on-site in either our Arlington, VA office, Reston, VA office, or Santa Barbara/Goleta, CA office.

Key Responsibilities

• Develop product positioning, value propositions, and messaging for your assigned business area (Space Systems or Remote Sensing & Mission Solutions), ensuring clear differentiation across target customer segments.
• Own the messaging, positioning, and ongoing evolution of customer-facing product marketing materials – including datasheets, presentations, web content, technical briefs, case studies, infographics, sales enablement tools, and training materials – ensuring content remains accurate, differentiated, and aligned with product updates. Produce and maintain these assets using Adobe Creative Suite, Figma, and related design tools.
• Support go-to-market execution for new product launches, enhancements, and customer announcements in partnership with Communications, Business Development, Product Management, and Engineering.
• Partner closely with Business Development to support strategic pursuits through account-based marketing (ABM), campaign messaging, sales enablement and customer-facing content.
• Manage lead pipeline performance for assigned business units, leveraging CRM and marketing dashboards to track campaign impact, analyze funnel health, and translate performance insights into targeted product marketing and communications initiatives.
• Conduct market and competitive research to inform product positioning, messaging, and growth opportunities within your assigned market.
• Serve as the product marketing lead for your assigned business area, coordinating cross-functional marketing initiatives and ensuring consistent messaging across campaigns, events, digital channels, and customer communications.
• Translate product roadmaps and technical capabilities into compelling narratives that resonate with commercial, defense, and intelligence customers.
• Monitor market trends, customer needs, and mission priorities to inform marketing strategy and provide feedback into product planning.
• Perform other duties as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field; or equivalent professional experience.
• 5+ years of experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
• Experience marketing complex, engineering-led hardware or technology products.
• Excellent written and verbal communication skills, with a talent for crafting compelling narratives and content about technical products.
• Strong graphic design skills, with proficiency in design tools (e.g., Adobe Creative Suite, Figma, or Canva) to create polished marketing materials, sales collateral, and visual content.
• Experience creating product positioning and messaging frameworks for technical products.
• Strong research and analytical skills to gather market intelligence and derive insights that drive marketing strategy.
• Experience using CRM and marketing platforms (e.g., Salesforce, HubSpot, or similar) to support sales enablement and campaign execution.
• Proven project management and organizational skills, with the ability to lead cross-functional initiatives and meet deadlines in a fast-paced, dynamic environment.

Desired Qualifications

• 10+ years of experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
• Experience in aerospace, satellite technology, defense, automotive, robotics, semiconductors, or geospatial intelligence.
• Familiarity with government and defense acquisition processes to federal agencies.
• Strong sense of storytelling, creativity, and strategic thinking grounded in technical credibility.
• Understanding of geospatial or satellite imagery concepts – ability to visually represent data or complex technology in an accessible way.
• Passion for space, technology, and innovation, which drives a deeper understanding of Umbra's mission and audiences.

• Flexible Vacation / Paid Time Off / Family Leave
• Medical, Dental, Vision, Life, Voluntary Life, LTD
• 401(k) Plan with 3% non-elective employer contribution
• Stock Options
• Free Parkingin office building or Transit is reimbursed
• Free lunch in office daily

Umbra is an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Employment Eligibility Verification

In compliance with federal laws, all hired persons will be required to verify their identity and eligibility to work in the United States by completing the required Employment Eligibility Verification Form (I-9 Form) upon hire.

ITAR/EAR Requirements

This position may include access to technology and/or data that is subject to U.S. export controls pursuant to ITAR and EAR. To comply with federal export controls, all persons hired must be a U.S. citizen, U.S. national, U.S. lawful permanent resident, refugee or asylee as defined by 8 U.S.C. § 1324b(a)(3), or must otherwise be eligible to obtain the required authorizations from the U.S. Department of State and/or U.S. Department of Commerce as applicable.

Pay Transparency

This job posting may cover multiple career levels. To ensure greater transparency, we provide base salary ranges for all roles, regardless of location. Our standard pay ranges are based on the role's function and level, benchmarked against similar growth-stage companies. Compensation may vary based on geographical location, as certain regions may have different cost-of-living factors. The final offer will also be influenced by the candidate's skills, responsibilities, and relevant experience.

Compensation Range

The Compensation Range for this role is $145,000 - $175,000 DOE.