Product Marketing Manager

Maxima; San Mateo (CA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Equity

Benefits

Job summary

Maxima is seeking a Product Marketing Manager to build and own the pipeline content engine. This hands-on role drives mid- and bottom-funnel assets, crafts positioning, writes content, and builds the production system to measure pipeline impact.

You’ll work with demand gen and sales to align content with campaigns, design interactive ROI tools, and optimize visibility in AI answer engines. Ideal for someone who ships fast and iterates with strong editorial judgment.

Qualifications

• Experience translating complex tech products into clear narratives for senior buyers.
• Ability to produce demand gen content that moves buyers toward a decision.
• Strong editorial judgment and authentic writing voice.
• Experience building content strategy, roadmaps, and editorial systems.
• Proficient with AI tools for research and content creation.

Responsibilities

• Build and own Maxima’s pipeline content library: ebooks, guides, whitepapers, reports, ROI calculators, solution briefs, and landing pages.
• Write content that earns the respect of senior accounting leaders: clear, authoritative, and genuinely human in a world of AI-generated noise.
• Own Maxima’s positioning and messaging and translate it into mid-funnel and bottom-funnel assets that move buyers toward a decision.
• Design and spec interactive tools including ROI calculators and maturity assessments that generate qualified pipeline.
• Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes.
• Monitor and improve Maxima’s visibility across AI answer engines including ChatGPT, Claude, and Google AI Overviews.
• Own the Maxima newsletter as a pipeline nurture channel, including strategy, writing, cadence, and growth.
• Partner closely with demand generation and sales to ensure content supports campaigns and shortens sales cycles.
• Test new formats and channels with a bias toward fast experimentation and clear pipeline attribution.

Skills

Positioning instincts

Demand gen content

Exceptional writing

AI-native workflow

High velocity

Organized & self-directed

Startup experience

Content strategy & editorial systems

Voice & authenticity

Tools

Claude

ChatGPT

Job description

Maxima is the first agentic AI platform for enterprise accounting, purpose-built to deliver SOX-compliant, real-time close. Our founders have experience coming from both sides of the problem: from overseeing the finance org at Rubrik, to building month-end close systems at companies like Twitter and Netflix.

We recently raised our $41M seed + series A funding, from top tier investors like Redpoint Ventures and Kleiner Perkins and was recognized as a best place to work by the SF Business Times and Silicon Valley Journal

The role

We are hiring a Product Marketing Manager to build Maxima’s pipeline content engine from zero. This is a hands-on, builder-operator role focused on mid-funnel and bottom-funnel content: the kind that moves buyers from awareness to conviction. You will own the strategy, do the writing, build the production system, and measure what converts. We are looking for someone who combines positioning instincts, editorial judgment, demand gen sensibility, and AI-native execution.

Our audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. Every asset we produce should reflect that.

What you will do

• Build and own Maxima’s pipeline content library: ebooks, guides, whitepapers, reports, ROI calculators, solution briefs, and landing pages
• Write content that earns the respect of senior accounting leaders: clear, authoritative, and genuinely human in a world of AI-generated noise
• Own Maxima’s positioning and messaging and translate it into mid-funnel and bottom-funnel assets that move buyers toward a decision
• Design and spec interactive tools including ROI calculators and maturity assessments that generate qualified pipeline
• Build a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processes
• Monitor and improve Maxima’s visibility across AI answer engines including ChatGPT, Claude, and Google AI Overviews
• Own the Maxima newsletter as a pipeline nurture channel, including strategy, writing, cadence, and growth
• Partner closely with demand generation and sales to ensure content supports campaigns and shortens sales cycles
• Test new formats and channels with a bias toward fast experimentation and clear pipeline attribution

About you

• Strong positioning instincts: you can take a complex technical product and turn it into a narrative a senior buyer immediately understands
• Proven ability to produce demand gen content that converts: ebooks, guides, reports, and calculators, not just editorial content for its own sake
• Exceptional writer with strong editorial judgment, clarity of thought, and genuine voice: you write like a person, not a language model
• Comfortable translating complex topics and workflows for a senior enterprise audience into simple and differentiated narratives
• AI-native in your workflow (Claude, ChatGPT, etc.)
• Able to build systems and use AI as a force multiplier without losing voice
• High velocity and strong judgment — you ship, learn, and iterate quickly
• Organized and self-directed in an early-stage environment

Must-haves

• Experience at an early- to growth-stage startup (not just executing against an established playbook)
• Experience building content strategy, roadmaps, and editorial systems
• Strong understanding of content distribution, repurposing, and social
• High quality bar and strong taste level
• Experience using modern tools and AI for research and content

Strong plus

• Background in accounting, finance, fintech, or close- adjacent software
• Experience writing about close workflows, reconciliation, or financial operations
• Familiarity with Claude Code or similar AI tooling

Why this role matters

Content is one of the clearest ways Maxima earns trust in a skeptical category. Most accounting content today is generic, SEO-driven, or written for beginners. We are building the opposite: clear, high-signal content that senior accounting leaders actually respect. This role will define how Maxima shows up in the market and build a content engine that compounds.

Why join us

• Impact from day 1: You’ll own and scale the entire content engine.
• Autonomy: High-agency environment. Ship fast, iterate faster, and own results end-to-end.
• Join an AI-native company where AI is core to how we build and operate
• Competitive salary, equity, and benefits