Product Marketing Manager

Sia Experience; San Francisco (CA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Sia Experience is seeking a Contract Product Marketing Manager to support a large subscriptions product release. The role is embedded and hands-on, coordinating across projects as new features ship. You will own positioning, messaging, GTM strategy, launches, and maintain a client-facing website tied to the release.

This engagement is staffed by Sia and works day to day under the client team. The ideal candidate brings 5+ years in PMM or related fields, strong strategy and operations instincts,

Qualifications

• 5 years of experience in program/project management, strategy & operations, digital marketing, or product marketing.
• Hands-on experience maintaining or updating a website or content portal.
• Formal Product Marketing Manager (PMM) background or title, though not required.
• Experience with subscription products or big-tech environments is a plus.

Responsibilities

• Own positioning, messaging, GTM strategy, and launches for subscription products.
• Coordinate across projects and manage stakeholder communication.
• Maintain a client-facing website tied to the release and updates.

Skills

Product marketing

Program management

Strategy & operations

Digital marketing

AI fluency

Management consulting

Education

BA degree

Tools

Content portal management

Job description

About Sia Experience - Marketing Advisory

Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing Advisory Business Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.

Job Description

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Project Title: Product Marketing Manager

Project Hours: 40 hours per week

The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.

Location: SF Bay Area, CA or Remote

ABOUT THE ROLE

Our client, a major global technology and social platform company, is looking for a contract Program/Product Marketing generalist to support a large subscriptions product release. This is an embedded, hands‑on role: the contractor will coordinate across projects as subscription based products ships new features and updates. The PMM manage stakeholder communication, and maintain a client‑facing website tied to the release. The engagement is structured as a contract placement, staffed by Sia, working day to day under the client team's direction.

YOUR IMPACT

We are looking for a product marketer manager (PMM) at the core: someone with deep, end‑to‑end ownership of positioning, messaging, go‑to‑market strategy, and launches but is equally comfortable rolling up their sleeves to execute. This role is best suited for a versatile generalist with strong strategy and operations instincts, excellent project coordination skills, and enough product fluency to navigate an ever‑evolving technology environment.

The work is fast‑moving, highly visible, and often ambiguous. You’ll be expected to bring a strong point of view, create clarity where the path forward isn’t obvious, and move fluidly from understanding complex technical developments to shaping the GTM positioning, narrative, competitive strategy, launch, and execution around them.

WHAT SUCCESS LOOKS LIKE

• Subscription features and plan updates launch smoothly because workstreams, timelines, and dependencies remain tightly coordinated.


• Client and cross‑functional teams have clear, timely information to make decisions and stay aligned throughout the release.


• Assigned workstreams move from planning through delivery with strong ownership, minimal oversight, and no dropped details.


• The release website and supporting content remain accurate, current, and useful as product information evolves.


• Go‑to‑market, strategy, and operations efforts stay connected, ensuring teams are prepared to support each release milestone.


• Risks, blockers, and timeline shifts are identified early, communicated clearly, and addressed before they disrupt delivery.

Qualifications

• 5 years of relevant experience in program/project management, strategy & operations, digital marketing, or product marketing


• Hands‑on experience maintaining or updating a website or content portal


• Formal Product Marketing Manager (PMM) background or title, though not required


• Prior experience with subscription products, product releases, or big‑tech/social‑platform environments (not required — candidates without direct subscription experience are still in consideration)


• Digital and AI fluency, and comfort adapting quickly to a fast‑changing scope


• 3+ years of Management Consulting Experience (a plus!)


• BA

Additional Information

Benefits are subject to applicable plan terms and eligibility requirements.

Workplace

Work Authorization

Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.

Our Commitment

At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.