Product Marketing Manager

Finch; San Francisco (CA); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Competitive equity

Full medical, dental, and vision coverage

Unlimited PTO

401(k) plan

Regular team offsites and meetups

Job summary

Finch is looking for a Product Marketing Manager in San Francisco to shape go-to-market strategies and drive alignment across teams. You will develop deep product knowledge, create compelling narratives, and support marketing initiatives aimed at generating leads.

This role requires strong experience in product marketing, excellent communication skills, and a passion for learning about new technologies. The position offers a competitive salary and a hybrid work schedule with a minimum of two days per week in the office.

Qualifications

• 3+ years in product marketing or a related role.
• Experience managing cross-functional initiatives.
• Passion for learning new products and industries.
• Comfortable with product release cycles.
• Great at simplifying complex technical information.

Responsibilities

• Understand the product suite to help build content.
• Own the creation and execution of product launches.
• Research and adapt messaging for various audiences.
• Support marketing campaigns with focused content.
• Collaborate with Sales to develop enablement resources.

Skills

Product marketing experience

Project management

Technical writing

Public speaking

Job description

About the Role

As a Product Marketing Manager at Finch, you’ll join a small, high‑impact team that works closely with Product, Sales, and Success. You’ll play a central role in shaping go‑to‑market strategy, translating product capabilities into compelling narratives, and driving cross‑functional alignment for programs across the full customer lifecycle. You’ll be expected to develop deep product knowledge and customer empathy, communicate confidently—both in writing and in presentations—and thrive in a fast‑paced environment.

What You’ll Do

• Understand the Finch product suite in‑depth to help build content including demos, product feature spotlights, and other assets.
• Own the creation and execution of product launches for new features.
• Research, build, and adapt positioning and messaging for new industries and personas.
• Convert key messages into high‑fidelity externally‑facing content, including thought leadership content, webinars, one‑pagers, pitch decks and more for various audiences.
• Support marketing campaigns with industry, persona, and product‑focused content that can be leveraged to generate and nurture leads.
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
• Partner with Customer to build onboarding resources, expansion campaigns, and co‑marketing content that accelerates adoption.
• Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.

What You’ll Bring

• 3+ years in product marketing or a related role.
• Experience project managing and coordinating cross‑functional initiatives; ensuring team members work collaboratively to fulfill goals and objectives.
• Passion for learning new products and industries—unafraid to dive into the nitty‑gritty technical details.
• Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
• Great at simplifying complex technical requirements into plain English.
• Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
• Comfortable collaborating with sales to build one‑pagers, competitive battlecards, and other resources.
• A willingness to roll up your sleeves, get scrappy, and get it done—we are a startup after all!

Success Looks Like

• Communication — Convert complex ideas into clear, compelling stories through exceptional written, oral, and visual communication skills.
• Public Speaking — Comfortable with presenting to large groups internally and externally.
• Research — Ability to identify and effectively translate market trends and competitive analysis into meaningful insights for the team.
• Problem Solving — Tactically address problems and cut through ambiguity.
• Cross‑Team Collaboration — Manage projects across stakeholders in Sales, Partnerships, Customer Success, and Product.

Nice to Have

• Experience selling to product managers, developers, or technical audiences.
• Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement.

What We Offer

• Competitive equity with a 10‑year exercise window.
• Full medical, dental, and vision coverage (100% for employees, 85% for dependents).
• Unlimited PTO (with a 3‑week minimum).
• 401(k) plan.
• Regular team offsites and meetups.
• Hybrid work: 2+ days/week in our SF Office.

$140,000 - $150,000 a year

Finch’s compensation package includes a competitive base salary benchmarked against real‑time market data, as well as equity for all full‑time roles. Our minimum salary range for this role is: $140,000 - $150,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.

Finch is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.