Product Marketing Manager

Meta; Richmond (VA); On-site; USD 160,000 - 224,000; Full time

Job summary

Meta is seeking an experienced Product Marketing Manager to grow products across Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will drive market requirements, go-to-market plans and cross-functional collaboration with product, engineering and sales teams.

You will lead inbound and outbound marketing initiatives, shaping product positioning for advertisers and driving awareness, adoption and engagement across platforms.

Qualifications

• 10+ years of professional experience in technology or internet technology marketing, product management, or consulting.
• Experience leading cross-functional teams and driving alignment across multiple stakeholders.
• Data-driven decision making with ability to simplify complex issues.
• Strong prioritization, multitasking and independent work in a fast-paced environment.
• Effective communication with technical, business and external stakeholders.
• Bachelor's Degree in Business, Marketing or Related discipline

Responsibilities

• Lead market assessment, quantitative analysis and qualitative feedback to represent market requirements.
• Understand advertiser needs and product risks to prioritize recommendations for product, engineering and design teams.
• Drive cross-functional projects to build innovative advertiser solutions and ensure platform integration.
• Own go-to-market strategy for a portfolio of products, guiding cross-functional teams on messaging and documents.
• Drive go-to-market activations across internal sales and partnerships teams with scalable messaging.
• Partner with brand and integrated marketing on outbound strategies to drive awareness and adoption.

Skills

Market analysis

Cross-functional leadership

Analytical thinking

Prioritization & multitasking

Stakeholder communication

Education

Bachelor's Degree in Business, Marketing or Related discipline

Job description

Summary:

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.

Required Skills:

Product Marketing Manager Responsibilities:

1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering

2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products

3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner

4. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning

5. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale

6. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Minimum Qualifications:

Minimum Qualifications:

1. 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting

2. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives

3. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues

4. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace

5. Communication experience that is effective with technical, business, and external stakeholders

6. Bachelor's Degree in Business, Marketing or Related discipline

Preferred Qualifications:

Preferred Qualifications:

1. MBA or other relevant advanced degree

2. Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)

3. Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative

4. Experience in the advertising/marketing space with online media related products

5. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

6. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

7. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$160,000/year to $224,000/year + bonus + equity + benefits

Industry:

Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].