Product Marketing Manager, Generative AI

Meta; New York (NY); On-site; USD 160,000 - 224,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking an experienced Product Marketing Manager to lead go-to-market for Generative AI offerings and developer/enterprise solutions. You will own market assessments, craft positioning, and drive cross-functional launches across ads, apps, and developer platforms.

You will collaborate with Product, Engineering, and Research to translate market needs into product requirements, guiding messaging, documentation, and campaigns to accelerate awareness and adoption at scale.

Qualifications

• Experience leading cross-functional teams and driving decisions across conflicting perspectives.
• Data-driven decision maker with ability to simplify complex issues.
• Strong communication with technical, business, and external stakeholders.

Responsibilities

• Lead market assessments, quantitative analysis, qualitative feedback and represent market requirements internally.
• Own go-to-market strategy for AI offerings and drive cross-functional launches.
• Develop messaging, product documentation and positioning for developers and enterprises.

Skills

Cross-functional leadership

Analytical thinking

Communication skills

AI familiarity

Market research

Tools

AI tools

Job description

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, Meta AI, Muse, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta’s AI offerings, which includes agents, models, and solutions for developers and Enterprises. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning the go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in AI development, enterprise marketing, monetization, product management or marketing, and a experience analyzing AI industry trends, competitive landscape, and market dynamics. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in prioritizing competing projects based on impact, deadlines, and stakeholder needs, and driving clarity in ambiguous problem spaces.Product Marketing Manager, Generative AI Responsibilities:Lead market assessments, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management, Engineering, and ResearchUnderstand AI developer/business needs/requirements and product risk areas in order to prioritize recommendations to the product, engineering, research, and design teams for new and existing productsDrive cross-functional projects across Meta that build new innovative solutions for AI developers/businesses to ensure that products and solutions are incorporated in a consistent and strategic mannerEnsure the right level of alignment, consistency, and flexibility in approach across regions and verticals, with the goal of scaling impact while meeting market-specific needsOwn go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing developer/business communications, product documentation, and positioningDrive successful go-to-market activations across multiple internal sales and partnership teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scalePartner with teams across the business and consumer marketing teams on outbound marketing and advertising strategies to drive awareness, adoption, and long-term engagementMinimum Qualifications:Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectivesAnalytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issuesOrganizational and interpersonal skills and experience setting priorities, problem-solving, multitasking, and working independently in a dynamic, rapidly changing workplaceCommunication experience that is effective with technical, business, and external stakeholdersPreferred Qualifications:Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesExperience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].$160,000/year to $224,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.