Product Marketing Manager

Atlas Copco Airpower N.V.; Red River (SC); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Atlas Copco Group US is seeking a Product Marketing Manager to develop the business for the assigned product range in North America, including the US and Canada. You will work with regional sales managers, customers, product companies, and national accounts to identify growth opportunities.

The role focuses on go-to-market strategy, dealer networks, and product promotion, with travel to client sites and markets. A college degree and 5 years of relevant experience are preferred.

Qualifications

• 5+ years of sales and marketing experience in portable industrial equipment.
• Experience in the U.S. portable industrial equipment market.
• Strong knowledge of Atlas Copco products and applications.
• Proven project management experience.

Responsibilities

• Define and own go-to-market strategy for assigned products.
• Develop dealer network and channel-to-market plans.
• Support direct sales for key accounts and OEMs.
• Grow market position and sustainable revenue growth.
• Provide marketing support to sales teams and key accounts.
• Coordinate with BLM and product divisions for launches.

Skills

Sales & Marketing

Channel management

Product marketing

Presentation skills

Education

Bachelor's degree in business or engineering

Tools

SAP

C4C

Microsoft Office

Job description

Marketing Atlas Copco Group US – United States Rock Hill SC

As a Product Marketing Manager, you will develop the business for the assigned product range in the North American territory, which includes the United States and Canada.

You will work with our regional sales managers and business development managers, our customers, our product company, and our national account managers to see where our best opportunities are for growth. You will also actively pursue new dedicated dealers and specialty channels.

You will work closely with the divisional marketing and the factory in identifying future product requirements.

You will report to the Vice President/Business Line Manager in our US Customer Center. You will have access to all the support staff of the customer center in terms of logistics, material handling, marketing and communications, etc.

Business Development

(Estimated @ 60% of time)

• In consultation with the BLM, provide ownership for the “go to market” strategy for these products, as well as researching, setting up, and managing a dealer network and channels to market.


• Support direct sales in Dealer setups for key accounts/OEMs.


• Build market position and achieve sustainable financial growth by locating, developing, defining, negotiating and closing business relationships.


• Visit customer’s sites to provide technical expertise and to aid in setup and commissioning of products in the assigned brands and ranges.


• Plan and provide oversight for new market initiatives.


• Maintain extensive knowledge of current market conditions.


• Develop and promote new and existing products and product lines, with a focus on portable single stage compressors.


• Identify opportunities by researching industry publications, announcements & events relating to the portfolio of products.


• Handle objections by clarifying, emphasizing agreements and working through differences to secure a positive conclusion.

Product & Brand Management

(Estimated @ 30% of time) (for Atlas Copco Range of Products)

• Prepare presentations and sales displays for customers and internal sales force, in order maintain and grow existing accounts.


• Develop training plans to educate and motivate employees to perform at their most profitable level.


• Provide marketing support for the Sales Team to maximize both market and customer share with a focus on the development of key accounts and dealers.


• Support profitable growth in line with company targets.


• Establish sales processes and methods for new products through development / integration stages.


• Conduct training of the sales team, and dealers, in the process of selling new products and provide support wherever required in the sales of these products.


• Working closely with BLM, introduce and establish all available products to continue to grow our aftermarket sales through all business lines.


• Ensure that all marketing materials are produced with a strong attention to detail, high quality and a strict adherence to Corporate Branding guidelines.


• Take on additional tasks and/or ad-hoc projects as requested i.e.: market share reporting and competition analysis, etc.

Reporting

(Estimated @ 10% of time)

• Assist the BLMs in preparing divisional reporting presentations.


• Conduct Market analysis and segmentation.


• Analyze and report on market share.


• Prepare monthly reports


• Perform other duties as assigned.

Travel: Travel within USA and Canada is required (Estimated 50%) as well as the ability to travel internationally as required (Specifically; EU estimated at 5%).

To succeed, you will need

A college or university degree in business, engineering or similar or a combination of education and experience is required.

To be successful in this position you will need:

• 5 years of sales and marketing experience in the portable industrial equipment market segment and/or the equivalent combination or education and experience.


• Specific knowledge of and experience working in the U.S. portable industrial equipment business.


• A solid understanding of the sales process of Atlas Copco portable industrial equipment products and their applications.


• Proven experience in project management.

Desired Skills:

• Excellent business analysis, planning and organizing skills.


• Knowledge of the Power and Light product range.


• Experienced in dealing with aftermarket products is considered an asset.


• Proven business analysis and motivational presentation skills.


• Previous experience of sales territory and channel management.


• Previous experience with generators, battery energy storage systems and/or light towers


• Excellent written and oral communication skills.


• Computer literate (SAP, C4C, Microsoft Office, etc.) and strong knowledge of Excel and PowerPoint would be an asset.


• Positive attitude and willing to troubleshoot and problem solve any technical or commercial related product issues


• Assertive, result orientated team player with strong interpersonal and communication skills.


• Travel within Canada and USA is required (Estimated 50-75%), as well as the ability to travel internationally as required (Specifically; EU).


• Able to work unsupervised, independently and as part of a team.


• Self-motivated and able to work under time constraints.

In return, we offer

We offer competitive wages and a world-class benefits package including medical, dental, and vision insurance, company-paid life, short and long-term disability insurance, generous paid time off, and 401(k) matching and automatic company contribution.

Power Technique North America LLC is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

Accessibility Notice: If you need reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: [e-mail] or call 973-397-3400. Reasonable accommodation requests will be considered on a case-by-case basis.

We are fully committed to being a part of the solution for a better tomorrow. That’s why we have set science-based targets to reduce greenhouse gas emissions to lead the transition to a low-carbon society.

This role operates in a hybrid environment, allowing you to work from our Rock Hill facility at 1059 Paragon Way for four days a week while enjoying the flexibility to work remotely one day a week. Some travel (up to 15%) may be required to meet client needs and attend important meetings.

Contact information

Talent Acquisition Team: Betsy Elizabeth Griffith
Hiring Manager: Felipe Aguilar
Our recruitment process is designed to be insightful and comprehensive, consisting of interviews and, for select roles, skills assessments to ensure a good fit for both the candidate and our organization. We are enthusiastic about learning about your unique skills and discussing how you can thrive within our team.

Atlas Copco Group enables technology that transforms the future. We innovate to develop products, services and solutions that are key to our customers' success. Our four business areas offer technologies for air and gas compression, vacuum and abatement, automated assembly and quality control, mobile energy management and power generation as well as portable and industrial flow technologies.In 2024, Atlas Copco Group had revenues of BSEK 177 and at year end about 55 000 employees.