Product Marketing Manager

iSolved HCM; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

isolved, a leader in HCM technology, is seeking a Product Marketing Manager in the United States to own differentiated positioning and messaging for our solutions. You will work closely with product management, sales and marketplace partners to refine launches and drive demand and adoption.

You will develop and execute GTM plans, create compelling content (whitepapers, videos) and sales tools, and enable our direct and partner sales teams.

Qualifications

• Bachelor's degree in marketing or equivalent work experience.
• 4+ years in product marketing, partner marketing, product management, or related roles.
• Strong understanding of subscription-based B2B software and services.
• Familiar with integrated marketing campaigns, competitive intelligence, differentiation, pricing and packaging, sales enablement.
• Ability to work independently and be a team player.
• Excellent written and visual presentation and interpersonal skills.
• Strong organizational and prioritization skills; detail oriented.
• Proficient with Microsoft 365.

Responsibilities

• Develop differentiated positioning and messaging for products, services, and marketplace partners.
• Lead creation of tools and materials supporting demand and adoption.
• Create collateral and sales pitches along with content (whitepapers, videos) to generate awareness and enable sales.
• Enable direct and partner sales through training and sales tools.
• Collaborate with product management and marketplace partner managers as a key stakeholder.
• Present strategy to internal/external audiences and promote isolved externally.
• Support GTM definition to ideal customer profiles and buyer personas.

Skills

Product marketing

Partner marketing

Product management

Sales enablement

Communication

Analytical skills

Presentation skills

Microsoft 365

Education

Bachelor's degree in marketing

Tools

Microsoft 365

Job description

Product Marketing Manager

Summary/objective

Our product marketing team is at the heart of our business, goaled with driving market awareness, demand for, and adoption of isolved solutions through compelling competitive differentiation in a rapidly growing global market for HCM technology. isolved Product Marketers seamlessly blend creative and technical abilities with strong commercial acumen to influence the company's success.

As part of our product marketing team, you will work closely with the product management team, sales and marketing leaders, and marketplace partner team to develop and refine compelling, differentiated positioning and messaging in support of successful offering launches, resulting in increased demand and adoption. You will also play a key role in the development and execution of go-to-market (GTM) plans and integrated campaigns, in conjunction with the broader product, marketplace, customer success, marketing and sales teams.

Core Job Duties

• Develop and promote compelling, differentiated positioning and messaging for internal and external communications around products, services, and marketplace partners
• Lead the organization in the creation of effective and measurable tools and materials in support of solution demand and adoption
• Create and maintain solution collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generate awareness, enable sales, and accelerate the buying process
• Empower our direct sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets
• Collaborate side-by-side with product management and marketplace partner managers as a key stakeholder to our overall product organization
• Present our strategy to internal and external audiences of all types and constantly look for opportunities to promote isolved from stage to social
• Support our marketing team from subject matter expertise and GTM definition to ideal customer profile and buyer personas, and from content provision to speaking engagements

Job Complexity

A seasoned, experienced professional with a full understanding of area of specialization. Emerging understanding of broader organizational context and goals. Resolves a wide range of issues in creative ways. This job is the fully qualified, career-oriented, journey- level position.

Interaction

Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions. Networks with senior internal and external personnel in own area of expertise.

Supervision

Normally receives little instruction on day-to-day work, general instructions on new assignments.

Experience

Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD without experience; or equivalent work experience.

Scope

N/A

Discretion

N/A

Minimum Qualifications

• Bachelor's degree in marketing, or requisite work experience
• At least four years proven experience in product marketing, partner marketing, product management, sales/pre-sales or consulting roles or combination thereof
• Solid understanding of subscription based B2B software and services
• Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more
• Ability to work independently and be a team player
• Strong written and visual presentation skills
• Exceptional communication and interpersonal skills
• Superior attention to detail with the ability to multi-task in a fast-paced environment
• Effective organizational and prioritization skills
• Self-motivated and performance driven with deep analytical skills and a data-driven mind-set
• Comprehensive knowledge of Microsoft 365
• A desire to work hard, make a difference and have fun doing it!

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds.

Travel Required

Yes, up to 15% domestic travel may be required.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Any

Effective Date: 4-1-24

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk. Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are. Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.