Product Marketing Manager

PLP Group; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

OffSec is seeking a Product Marketing Manager to bridge product development and market success. You will align sales, product, and marketing teams on problems solved and articulate benefits to cybersecurity practitioners and enterprise buyers.

You will analyze win/loss data, craft compelling narratives for features, and serve as the customer voice across teams as we grow our remote-first organization.

Qualifications

• Experience: 3-5 years in product marketing or related strategic marketing in cybersecurity or B2B SaaS.
• HubSpot is required for demand gen campaigns.
• Industry knowledge in cybersecurity, EdTech, or B2B SaaS is recommended.
• Proven ability to manage multiple workstreams, meet deadlines, and surface risks.
• Ability to read product usage data, campaign performance, and pipeline metrics.
• Ability to turn a technical feature list into a compelling narrative for sales and customers.

Responsibilities

• Positioning & Messaging: turn complex product capabilities into differentiated stories for target segments; develop GTM foundation.
• Sales Enablement: build battlecards, one-pagers, objection-handling guides, and value propositions.
• Market & Competitive Intelligence: conduct competitive analysis and market research; translate into insights.
• Go-to-Market & Launch Execution: collaborate with Product, Sales, and Demand Gen to manage GTM plans and launch readiness.
• Content & Demand Generation: craft blogs, guides, case studies, webinar briefs; set up campaigns to generate buzz and pipeline.
• Customer Advocacy: run interviews and win/loss analyses; reflect customer voice in strategy.
• Strategic Pricing: define pricing strategies considering willingness to pay and packaging.
• Partnerships & AR: leverage analyst relations and industry partnerships to expand reach.

Skills

Storytelling & Empathy

Stakeholder Management

Adaptability

Curiosity

Data & Analytics

Project Management

Tools

HubSpot

Salesforce

Typeform

SurveyMonkey

Amplitude

Mixpanel

Monday

Job description

About OffSec Founded in 2006 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands‑on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills. Become a part of our global presence and work from anywhere! With customers in 150+ countries and team members across 40+ countries, OffSec fosters a global, remote‑first culture that values innovation and diversity. Our team includes internationally recognized cybersecurity experts, speakers, and professionals from top enterprises and government agencies. Think you can outwork, outlearn, and out‑hustle the competition? Good. We like people who TRY HARDER. Excited about our mission and what we do?

About the Job As a Product Marketing Manager at OffSec, you will bridge the gap between product development and market success. You will ensure that our sales, product, and marketing teams are perfectly aligned on the problems our products solve and how to articulate their benefits to the cybersecurity community and enterprise buyers. You are both analytical and persuasive—capable of running a win/loss data analysis in the morning and crafting a compelling narrative for a new feature launch in the afternoon. You will be the internal voice of the customer, possessing a deep understanding of our market, our competitors, and our buyers' unique needs.

• Positioning & Messaging: Turn complex product capabilities into clear, differentiated stories for specific target segments. Develop the strategic foundation for how we talk about new products and features.
• Sales Enablement: Empower our revenue teams with concrete execution assets. You will build and maintain battlecards, competitive one‑pagers, objection‑handling guides, and clear value propositions.
• Market & Competitive Intelligence: Conduct deep competitor analysis and market research. Track competitor moves, translate them into actionable insights, and know when a market shift requires us to adjust our own positioning.
• Go-to-Market & Launch Execution: Collaborate cross‑functionally with Product, Sales, and Demand Gen to manage GTM plans, launch briefs, and launch readiness checklists.
• Content & Demand Generation: Craft compelling content - such as blogs, guides, case studies, and webinar briefs that attract and educate potential buyers. Set up marketing campaigns to generate buzz and pipeline.
• Customer Advocacy: Run and synthesize customer interviews, surveys, and win/loss analysis. Monitor buyer sentiment and product feedback to accurately represent the customer's voice in rooms they aren't in.
• Strategic Pricing: Define and recommend pricing strategies, understanding willingness to pay, packaging, and how pricing decisions affect both sales velocity and perceived value.
• Partnerships & AR: Leverage channels like analyst relations and industry partnerships to expand our market reach.

What a Day in the Life Looks Like

There is no universal daily template for a PMM at OffSec; your calendar will change based on the launch cycle. One day you may be conducting customer interviews and reviewing call recordings; the next, you may be writing positioning docs, sitting in on sales conversations, or updating battlecards. As release dates approach, your focus will shift heavily toward launch coordination, readiness reviews, and enablement sessions.

Qualifications

• Experience: 3-5 years of experience in product marketing or a closely related strategic marketing role in cybersecurity or B2B SaaS.
• Marketing Automation (Required): Hands‑on experience with HubSpot is strictly required for running and measuring demand gen campaigns.
• Industry Knowledge (Recommended): Prior experience in the cybersecurity, EdTech, or B2B SaaS industry is highly recommended.
• Project Management: Proven ability to manage multiple workstreams independently, hit deadlines, and surface risks before they become problems.
• Data & Analytics: Ability to read product usage data, campaign performance, and pipeline metrics to determine what is actually working in the market.
• Storytelling & Empathy: You can turn a technical feature list into a narrative that sales, customers, and the press find compelling, while genuinely understanding the customer's core problems.
• Stakeholder Management: You excel at getting alignment from leadership, sales, and product teams on launch plans and positioning decisions, often without direct authority over them.
• Adaptability: You can smoothly transition between high‑level strategic planning and hands‑on execution within the same week.
• Curiosity: Genuine curiosity about the cybersecurity space and commitment to building domain expertise over time.

Our Tech Stack

• CRM & Automation: HubSpot (Required), Salesforce
• Research: Typeform, SurveyMonkey, Amplitude, Mixpanel
• Project Management: Monday

Working conditions

This role is a full‑time salaried position. Work hours for this position are flexible and will be performed from a home office.

Physical requirements

The employee is required to have close visual acuity to perform activities such as: preparing and analyzing data and figures, transcribing, viewing a computer screen, extensive reading, and visual inspection involving small defects. This is sedentary work. Exerting up to 10 lbs of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

Direct reports

This position has no direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.