Marketing Operations Specialist

PLP Group; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

OffSec, the leading cybersecurity training provider, seeks a Marketing Operations Specialist to drive a scalable, data-driven GTM motion. You will own the marketing tech stack, optimize the funnel, and turn insights into business strategy.

Reporting to the Director of Digital and E‑commerce, you will partner with Marketing, Sales, and RevOps to ensure measurability and scale across a global, remote‑first organization. Work from anywhere.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 2+ years in marketing operations, marketing automation, or a related role.
• Platform Mastery: Hands-on HubSpot and Salesforce experience in a production environment.
• Skills: Strong analytical, organizational, and project management abilities; ability to manage multiple priorities.
• AI Initiatives: Experience supporting AI-driven marketing automation, personalization, or optimisation initiatives.
• Advanced Strategy: Familiarity with lifecycle marketing and personalization frameworks.
• Environment: Experience in a global B2B SaaS or enterprise technology environment.

Responsibilities

• Marketing technology & systems administration, including HubSpot and Salesforce integrations.
• Campaign execution & workflow optimization across multi-channel programs.
• Data management, reporting, and attribution to drive revenue impact.
• HubSpot reporting, analytics design, and KPI dashboards.
• Lead management, sales alignment, and pipeline visibility.
• Compliance, privacy, and governance in global marketing operations.

Skills

Marketing Operations

HubSpot

Salesforce

Analytics

Project management

Lifecycle marketing

AI initiatives

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

Job description

About OffSec

Founded in 2006 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands‑on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills. Become a part of our global presence and work from anywhere! With customers in 150+ countries and team members across 40+ countries, OffSec fosters a global, remote‑first culture that values innovation and diversity. Our team includes internationally recognized cybersecurity experts, speakers, and professionals from top enterprises and government agencies. Think you can outwork, outlearn, and out‑hustle the competition? Good. We like people who TRY HARDER. Excited about our mission and what we do?

About the Job

OffSec is seeking a Marketing Operations Specialist to be the engine behind a scalable, data‑driven go‑to‑market (GTM) motion. Sitting at the intersection of strategy, systems, and execution, you will partner closely with Marketing, Sales, and Revenue Operations to ensure our efforts are measurable and built to scale. Reporting to the Director of Digital and E‑commerce, you will own the marketing technology stack, optimize the funnel from top‑of‑funnel through revenue, and turn technical insights into actionable business strategy.

Duties and responsibilities

Marketing Technology & Systems Administration

• MarTech Strategy: Administer, optimize, and scale the marketing automation platform ( HubSpot ) and its critical integration with Salesforce.
• System Reliability: Ensure end‑to‑end data accuracy and seamless integration across the entire martech ecosystem.
• Feature Deployment: Configure, test, and deploy new features, automations, and workflows to support evolving GTM needs.
• Troubleshooting: Act as the primary technical point of contact for platform and data issues, coordinating with internal IT teams and vendors as needed.
• Evaluate, implement, and own the operation of new marketing technologies Hubspot Ownership Own and optimize the Marketing Automation Platform (HubSpot).
• Manage system configuration, workflows, automation logic, and governance.
• Partner with RevOps to ensure seamless integration between Hubspot and Salesforce (CRM), enrichment/data providers, marketing tech stack, and sales engagement tools.
• Lead a comprehensive audit and restructure/rebuild of our HubSpot instance.
• Lead the charge in realigning the system to industry best practice after a period of organic growth.
• Establish naming conventions, standardise properties, fix broken workflows, document system architecture, and create a sustainable operating model.

Campaign Execution & Workflow Optimization

• Technical Execution: Build, QA, and execute multi‑channel campaigns, including email nurtures, forms, landing pages, and complex event workflows.
• Operational Readiness: Own program setup and execution timelines to ensure campaigns launch on schedule and meet brand standards.
• Process Standardisation: Partner with Marketing, Sales, and Events teams to operationalise strategies and continuously improve workflows through automation and documentation.

Data Management, Reporting & Attribution

• Database Hygiene: Maintain database health through advanced segmentation, enrichment, and normalization processes.
• Performance Insights: Deliver reporting on campaign performance, lead quality, and funnel metrics to surface insights that improve revenue impact.
• Attribution Support: Support attribution models and performance analysis to translate complex data into clear, actionable recommendations for stakeholders.

Hubspot Reporting, Analytics Design

• Design frameworks and dashboards in Hubspot for how marketing performance is measured.
• Create and manage reporting assets (reports, dashboards, in‑depth reviews) for the organization that offer insights into lead sourcing, campaign performance, channel effectiveness, pipeline and revenue attribution, and more.
• Offer insights on channel‑level ROI and other performance trends that can impact budgeting and resource allocation Deliver actionable recommendations, not just data.
• Across the span of marketing programs, recommend changes in approach that can drive growth and/or flag issues before they impact pipeline downstream.

Lead Management & Sales Alignment

• Lifecycle Optimization: Support and optimise lead scoring, routing, and lifecycle processes to improve speed‑to‑lead and conversion rates.
• GTM Handoff: Ensure a clean handoff between Marketing and Sales, aligning on definitions, SLAs, and reporting.
• Pipeline Visibility: Partner with Sales and RevOps on pipeline visibility and follow‑up processes.

Compliance, Privacy & Governance

• Global Compliance: Monitor and support compliance with global data privacy regulations ( GDPR, CCPA ) and internal governance standards.
• Documentation: Maintain audit‑ready records and promote privacy‑first, security‑conscious data practices across all marketing operations.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent industry experience).
• Experience: 2+ years of experience in marketing operations, marketing automation, or a related role.
• Platform Mastery: Hands‑on experience with HubSpot and Salesforce in a production environment.
• Skills: Strong analytical, organisational, and project management skills; ability to manage multiple priorities in a fast‑paced environment.
• AI Initiatives: Experience supporting AI‑driven marketing automation, personalization, or optimisation initiatives.
• Advanced Strategy: Familiarity with lifecycle marketing and personalization frameworks.
• Environment: Experience in a global B2B SaaS or enterprise technology environment.

Working conditions

Work hours for this position are flexible and will be performed from a home office.

Direct reports

This position has no direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.