Product Marketing Manager

FAST RETAILING CO., LTD.; New York (NY); On-site; USD 129,000 - 135,000; Full time

Job summary

FAST RETAILING CO., LTD. is seeking a Product Marketing Manager in New York to lead UT and UTme! programs, collaborate with Global Marketing, and drive the US marketing plan from concept to execution.

You will work with multiple teams to translate brand values into compelling campaigns and product storytelling. The role emphasizes end-to-end campaign management, asset creation, and in-store events, with a strong focus on Uniqlo Lifewear messaging and customer insights.

Qualifications

• Bachelor’s degree required.
• Minimum 3 years’ experience in marketing/communications.
• Experience in product marketing/communications preferred.
• Experience with retail and consumer marketing preferred.
• Strong interest in art, manga, music, games, movies.
• Excellent verbal and written communication; strong business acumen.
• Ability to manage multiple projects and budgets.

Responsibilities

• Develop and execute UT and UTme! product marketing strategies and plans on an annual/seasonal basis
• Collaborate with Global Marketing to provide input on creative briefs for seasonal product campaigns
• Provide direction on product shoot list and in-store asset creation
• Lead product/project planning and execution with other departments
• Establish understanding of Uniqlo Lifewear with breakthrough communication
• Ensure optimized product marketing communication for US consumers
• Manage agency relationships and conduct briefings for marketing plan development and execution
• Plan and execute in-store and in-market product marketing events
• Conduct business analyses and post marketing campaign reviews
• Support the training and development of junior and new marketing team members

Skills

Verbal communication

Written communication

Project management

Cross-functional collaboration

Education

Bachelor's Degree

Job description

## Product Marketing ManagerApplylocations: New York, NYtime type: Full timeposted on: Posted Yesterdayjob requisition id: R00000004177150**Company Overview:**Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, better design, and better comfort to people’s lives.**Position Overview:****T**his role within the Product Marketing team is responsible for establishing the Uniqlo brand in the US through communication of our brand values and iconic products. In this role, the individual will lead UT (UT: Graphic Tees) and UTme! (Custom print service and exclusive designs) programs from end-to-end. They will also be accountable for sourcing, creating and developing the exclusive design for the US region marketing plan and localized execution. This individual will collaborate with Global Marketing based in Japan on marketing planning, creative development and local adaptation for UT product categories. The Product Marketing Manager will report to the Head of Marketing. They will interface with various teams including US and Global Marketing, Merchandising, Creative, Visual Merchandisers, PR, E-Commerce, Digital Marketing, Inventory Planning, Finance, Store Operations and Store Managers.**Job Responsibilities:*** Develop and execute UT and UTme! product marketing strategies and plans on an annual/seasonal basis* Collaborate with Global Marketing to provide input on creative briefs for seasonal product campaign development* Provide direction and guidance on product shoot list and in-store asset creation* Lead product/project planning and execution in collaboration with other departments* Establish understanding of Uniqlo Lifewear with breakthrough communication that elevates the brand and supports the key brand attributes through product marketing communication.* Ensure optimized product marketing communication for the US consumer for all product marketing materials* Manage agency relationships and conduct briefings for marketing plan development and execution.* Plan and execute in-store and in-market product marketing events* Conduct business analyses and post marketing campaign reviews* Support the training and development of junior and new marketing team members* Other related duties to be assigned by direct supervisor**Qualifications:*** Education: Bachelor’s Degree required* Minimum 3 years’ experience working in the marketing/communications field* Experience in working for product marketing/communications (preferred)* Experience with retail and consumer marketing (preferred)* Pasion for Art, manga, music, games, movies (preferred)* Great deep thinker to find opportunities by thinking brand and product values and customer’s insight* Skilled at managing projects - resources, assets, budget, information and timeline* Excellent verbal and written communication skills, technical skills & business acumen* Ability to communicate and interface well across all levels of the organization* Detail oriented, self-starter with a high level of accuracy* Ability to handle multiple projects and work efficiently and effectively* Regular, dependable attendance and punctuality**Salary: $129,000 - $135,000 annually**Bonus eligible\*\*The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.The Company is committed to equal pay initiatives and will not ask candidates for their current or past salary.As an Equal Opportunity Employer, Fast Retailing does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.