Product Marketing Manager

Best Buy; New York (NY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive pay

Generous employee discount

Physical and mental well-being support

Job summary

Best Buy Ads is recruiting a Product Marketing Manager in a hybrid role based in NYC. You’ll translate product capabilities into compelling stories, develop decks and narratives, and partner with Product and Sales to support go-to-market initiatives.

The role requires strong marketing material creation, client-facing storytelling, and a track record of cross-functional project leadership across retail media networks.

Qualifications

• 4+ years of experience in Product Marketing.
• 2+ years of experience in Digital Advertising.
• 2+ years translating complex product offerings into client materials.
• 2+ years of storytelling and copywriting for sales enablement.
• 2+ years of project management with cross-functional teams.

Responsibilities

• Build and maintain product marketing materials such as decks, one-pagers, and FAQs to clearly communicate value.
• Serve as a marketing partner to the Sales team, arming them with tools and messaging for client conversations.
• Stay aligned with the Product team to translate new capabilities into client-facing narratives.
• Act as the product expert in sales meetings and calls when needed.
• Provide marketplace intelligence to ensure Best Buy Ads develops best-in-class solutions.
• Manage multiple projects and timelines with high-quality output and stakeholder alignment.

Skills

Product marketing

Digital advertising

Storytelling

Copywriting

Project management

Cross-functional collaboration

Education

Bachelor's degree

Job description

As a Product Marketing Manager, you’ll bring Best Buy Ads’ advertising solutions to life by translating product capabilities into compelling, client-ready stories for our growing business. You’ll partner closely with Product and Sales teams to create high-impact marketing materials, support go-to-market execution, and ensure our solutions are clearly positioned in the market. Day-to-day, you’ll develop decks and narratives, align cross-functional stakeholders, and act as a key bridge between product innovation and client needs. Best Buy Ads is a key part of our company’s business strategy, as we deliver business results by partnering with leading brands to captivate audiences, drive engagement and provide measurable impact.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in NYC. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What You’ll Do

• Build and maintain product marketing materials such as decks, one-pagers, and FAQs that clearly communicate the value of Best Buy Ads’ offerings
• Serve as a marketing partner to the Sales team, ensuring they are equipped with the tools and messaging needed to drive client conversations
• Stay closely connected to the Product team to understand new capabilities and translate them into client-facing narratives
• As needed, serve as the product expert in and on sales meetings and calls
• Provide marketplace intelligence (i.e., client feedback) to the Product team to ensure Best Buy Ads continues to develop best-in-class solutions
• Manage multiple projects and timelines, ensuring high-quality output and alignment across stakeholders

Basic Qualifications

• 4+ years of experience in Product Marketing, ideally within a Retail Media Network or Publisher
• 2+ years of experience in Digital Advertising
• 2+ years of experience translating complex product offerings into clear, client-ready materials
• 2+ years of experience with storytelling and copywriting, including developing decks and written content for sales enablement
• 2+ years of project management experience with demonstrated success navigating cross-functional collaboration

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• Experience in a Retail Media Network, or Publisher

What’s In It For You

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our Benefits Include

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to ourIncentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to ourBenefits Guide.

About Us

Best Buy Ads is one of the nation’s largest retail media networks. Backed by the No. 1 consumer tech specialty retailer, we connect leading brands with Best Buy’s 200 million customers through our network of more than 1,000 stores and our massive digital footprint. Our world-class team thinks big, pushes boundaries and shows up every day ready to create the future of retail media.

As part of Best Buy Co. Inc., our culture is built on deeply supporting and valuing our amazing employees. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future.

Best Buy is an equal opportunity employer.