Head of Brand Development

Best Buy; New York (NY); Hybrid; USD 225,000 - 325,000; Full time

Benefits offered by this job

Competitive pay

Well-being support

Leaves of absence

Incentive pay plans

Job summary

Best Buy Ads in New York is seeking a Head of Brand Development to lead and scale a 5–6 person account-executive team, driving brand relationships and revenue growth across a matrixed organization. This leader must have 10+ years in advertising or media sales, a track record of winning with brands and agencies, and the ability to build scalable, cross-functional go-to-market motions.

The role is hybrid, with some days on-site at Midtown Manhattan and some remote work; compensation reflects

Qualifications

• 10+ years of advertising or media sales experience, with deep expertise in brand-direct engagement.
• 5+ years of proven success building and expanding senior-level client and agency relationships.
• 2+ years of demonstrated leadership experience managing and developing high-performing sales teams in matrixed organizations.

Responsibilities

• Develop and execute revenue growth strategies expanding business with new contacts, budgets, and investment opportunities.
• Lead, coach, and develop a high-performing team of Account Executives; foster accountability and retention.
• Own end-to-end account growth: strategic planning, prospecting, pitching, RFPs, pipeline management, and deal closure.
• Build senior-level relationships across brands, agencies, and partners to increase investment and share of wallet.
• Collaborate cross-functionally to align investment strategies and ownership across stakeholders.
• Demonstrate growth mindset; bring structure to ambiguity and drive long-term success.

Skills

Advertising sales

Brand-direct

Leadership

Matrixed orgs

Relationship building

Omnichannel marketing

Data-driven

Communication

Education

Bachelor's degree in Business

MBA preferred

Tools

CRM (Salesforce)

RFP process

Microsoft Office

Job description

As Head of the Brand Development team, you’lllead and scale the team as a revenue-generating engine focused on unlocking net-new brand relationships and incremental budgets. Best Buy Ads is a key part of our company’s business strategy, as we deliver business results by partnering with leading brands to captivate audiences, drive engagement, and provide measurable impact.This role will manage a team of 5–6 Account Executives and operate across a highly matrixed organization, driving alignment between brand, agency, and internal stakeholders.

This leader brings deep advertising sales experience, with a strong track record calling directly on brands, while understanding how to navigate and win within the agency ecosystem.

This role is hybrid, which means you will be required to work some days on-site at a Best Buy Ads office in Midtown Manhattan and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What You’ll Do

• Develop and execute revenue growth strategies that expand business through new contacts, budgets, partnership models, and investment opportunities while delivering against ambitious revenue targets.
• Lead, coach, and develop a high-performing team of Account Executives, fostering strong performance, engagement, retention, and a culture of accountability.
• Own end-to-end account growth and business development, including strategic planning, prospecting, pitching, RFP participation, pipeline management, and deal closure.
• Build and strengthen senior-level relationships across brands, agencies, and key partners, navigating complex stakeholder environments to increase investment and share of wallet.
• Collaborate cross-functionally to deliver integrated solutions, align investment strategies, and establish clear ownership across internal and external stakeholders.
• Demonstrate a growth mindset and bias for action by bringing structure to ambiguity, building trust quickly, and balancing strategic leadership with disciplined execution to drive long-term success
• 10+ years of advertising or media sales experience, with deep expertise in brand-direct engagement, client development, and revenue growth.
• 5+ years of proven success building and expanding senior-level client and agency relationships within complex marketing ecosystems.
• 2+ years of demonstrated leadership experience managing and developing high-performing sales teams in matrixed organizations.
• Strong track record of generating new business, closing large-scale deals, and delivering against ambitious growth targets.
• Deep understanding of omnichannel marketing strategies, including brand and performance marketing, supported by strong fluency in data, measurement, and marketing technology.
• Exceptional communication, executive presence, and ability to lead through ambiguity, establish strategic direction, and build scalable business motions from the ground up.

Preferred Requirements

• 3+ years working within the consumer electronic advertising vertical
• 1+ years of Retail Media Network experience

What’s in it for you

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

Competitive pay

Physical and mental well-being support

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service. Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to ourIncentive Programs Summary. For more information about benefits, LOA and paid time off, please refer to ourBenefits Guide.

About us

Best Buy Ads is one of the nation’s largest retail media networks. Backed by the No. 1 consumer tech specialty retailer, we connect leading brands with Best Buy’s 200 million customers through our network of more than 1,000 stores and our massive digital footprint. Our world-class team thinks big, pushes boundaries and shows up every day ready to create the future of retail media.

As part of Best Buy Co. Inc., our culture is built on deeply supporting and valuing our amazing employees. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future.

Best Buy is an equal opportunity employer.

1042921BR

Brand

Best Buy

Job Category

BBY Ads Group

Job Level

Director

225,000.00

325,000.00

Store Number or Department

900010 Corporate 1 MN

Address Line 1

City

State

Search Categories

Best Buy Ads, Corporate

55423-8500

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide . Eligibility may vary.