Product Marketing Manager

Sent, Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Medical coverage

401k match

Unlimited PTO

NYC office & meals

MacBook Pro + Display

Wellhub/Equinox membership

Job summary

Sent, Inc. is hiring a Product Marketing Manager to own how our products are positioned, launched, and brought to the developer market.

You’ll translate complex communications infrastructure into clear messaging for developers and engineering leaders, working across Product, Engineering, DevRel, Growth, and Sales to drive launches and adoption. This is a hands-on, technical role requiring independent exploration of API capabilities, architecture, and credible developer-facing content.

Qualifications

• 4+ years of PMM experience, with developer tools or API-focused products.
• Deep technical writing and ability to translate complex infra into clear messaging.
• Ability to read API documentation and test API capabilities.
• Experience with AI infrastructure, agent platforms, or developer ecosystems.

Responsibilities

• Own product positioning, messaging, launches, and GTM for Sent's developer products.
• Develop differentiated technical narratives for developers, engineering leaders, and platforms deploying agents.
• Lead product launches end-to-end, from audiences to content to distribution and adoption.
• Independently create technical content: product pages, API explainers, architectural comparisons, and guides.
• Collaborate with Engineering, DevRel, Growth, and Sales to drive adoption and expansion.
• Lead developer research, competitive intelligence, and win/loss analyses to inform strategy.

Job description

About Sent

Sent is a developer tool for customer engagement. We help developers and agents deliver messages across voice, SMS, WhatsApp, and RCS through a single API. Our intelligent routing model automates channel selection, ensuring lower cost and global deliverability without channel-specific integrations. Our built-in multitenancy also enables our customers to deploy messaging and voice agents across their own customers.

We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring the best to scale a best-in-class platform.

The Role

We're hiring a Product Marketing Manager to own how Sent's products are positioned, launched, and brought to the developer market. You'll translate complex communications infrastructure into clear, differentiated messaging that resonates with developers, engineering leaders, and software platforms deploying customer-facing agents across their users.

This is a deeply technical, hands-on role. You'll understand our products at the API and architecture level, independently explore and test technical capabilities, and create credible content for developer audiences. You'll work closely with Product, Engineering, DevRel, Growth, and Sales to drive launches, developer adoption, and platform expansion.

What you'll do

• Own product positioning, messaging, launches, and GTM strategy across Sent's agent infrastructure, messaging, and voice products.

• Develop differentiated technical narratives for developers, engineering leaders, and platforms deploying agents across multiple businesses.

• Lead product launches end-to-end, from defining target audiences and use cases to creating content, coordinating distribution, and driving adoption.

• Independently create technical content, including product pages, API explainers, architectural comparisons, and integration guides. Partner with Engineering and DevRel on demos, tutorials, and developer education.

• Communicate Sent's technical differentiation across agent execution, tool integrations, customer context, communications infrastructure, and deployment models.

• Build practical sales enablement assets, including case studies and cost comparisons.

• Lead developer research, win/loss analysis, and competitive intelligence to inform positioning, product strategy, pricing, and packaging.

• Partner with Product and Growth to improve developer activation, agent deployments, and platform expansion.

What you bring

• 4+ years of PMM experience, including substantial experience with developer tools, APIs, AI infrastructure, or agent platforms at a high-growth company.

• Deep technical understanding: Ability to independently read API documentation, make API calls, understand system architecture. You should speak the same language as the developers we sell to.

• Ability to read, translate, and independently execute from a changelog.

• Hands-on experience with developer products and a strong understanding of how developers evaluate, integrate, and deploy technical infrastructure.

• History owning technical product positioning, launches, and GTM execution with measurable results.

• Exceptional technical writing skills, with the ability to create accurate, compelling developer-facing content independently.

• A resourceful, execution-oriented approach to researching, creating, testing, and shipping high-quality work.

• Experience conducting developer research, competitive analysis, and creating technical sales enablement materials.

• Demonstrated proficiency using AI tools to improve the speed and quality of your work.

• Experience with agentic models.

• Background in communications APIs, messaging, voice, or platform infrastructure (preferred not required).

Our Commitment to You

• Meaningful equity with high growth potential

• Top-tier medical, dental, vision fully covered

• 401(k) with 100% match up to 4%

• Unlimited PTO

• Beautiful NYC workspace with daily meals and unlimited snacks

• New MacBook Pro + Apple Studio Display

• Fully comped Wellhub Gold or Equinox membership

Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.