Product Marketing Manager

Sent; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity with high growth potential

Top-tier medical, dental, vision

401(k) with match up to 4%

Unlimited PTO

New MacBook Pro + Apple Studio Display

Job summary

Sent, Inc. is hiring a Product Marketing Manager to own messaging for developers and platforms.

You’ll translate complex API-based infrastructure into clear, differentiated narratives for developers, engineering leaders, and software platforms deploying agents. This deeply technical role requires hands-on API exploration, independent content creation, and collaboration with Product, Engineering, DevRel, Growth, and Sales to drive launches and platform expansion in a high-growth NYC-area

Qualifications

• 4+ years of PMM experience with developer tools, APIs, AI infrastructure or agent platforms.
• Ability to read API documentation and speak the developer language.
• Strong technical writing and content creation for developer audiences.

Responsibilities

• Own product positioning, messaging, launches, and GTM across Sent’s products.
• Develop technical narratives for developers, engineering leaders, and platforms.
• Lead end-to-end product launches with audiences and use cases.
• Create API explainers, architectural comparisons, and integration guides with Engineering.
• Produce developer-focused content and enablement assets for sales.
• Partner with Product, Growth, and DevRel to improve activation and deployments.
• Conduct developer research and competitive intelligence to inform strategy.

Skills

PMM experience

Developer tools

APIs

AI infrastructure

Agent platforms

Technical writing

Developer research

Competitive analysis

AI tools

Agentic models

Tools

APIs

Job description

About Sent

Sent is a developer tool for customer engagement. We help developers and agents deliver messages across voice, SMS, WhatsApp, and RCS through a single API. Our intelligent routing model automates channel selection, ensuring lower cost and global deliverability without channel-specific integrations. Our built-in multitenancy also enables our customers to deploy messaging and voice agents across their own customers.

We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring the best to scale a best-in-class platform.

The Role

We're hiring a Product Marketing Manager to own how Sent's products are positioned, launched, and brought to the developer market. You'll translate complex communications infrastructure into clear, differentiated messaging that resonates with developers, engineering leaders, and software platforms deploying customer-facing agents across their users.

This is a deeply technical, hands-on role. You'll understand our products at the API and architecture level, independently explore and test technical capabilities, and create credible content for developer audiences. You'll work closely with Product, Engineering, DevRel, Growth, and Sales to drive launches, developer adoption, and platform expansion.

What you'll do

• Own product positioning, messaging, launches, and GTM strategy across Sent's agent infrastructure, messaging, and voice products.

• Develop differentiated technical narratives for developers, engineering leaders, and platforms deploying agents across multiple businesses.

• Lead product launches end-to-end, from defining target audiences and use cases to creating content, coordinating distribution, and driving adoption.

• Independently create technical content, including product pages, API explainers, architectural comparisons, and integration guides. Partner with Engineering and DevRel on demos, tutorials, and developer education.

• Communicate Sent's technical differentiation across agent execution, tool integrations, customer context, communications infrastructure, and deployment models.

• Build practical sales enablement assets, including case studies and cost comparisons.

• Lead developer research, win/loss analysis, and competitive intelligence to inform positioning, product strategy, pricing, and packaging.

• Partner with Product and Growth to improve developer activation, agent deployments, and platform expansion.

What you bring

• 4+ years of PMM experience, including substantial experience with developer tools, APIs, AI infrastructure, or agent platforms at a high-growth company.

• Deep technical understanding: Ability to independently read API documentation, make API calls, understand system architecture. You should speak the same language as the developers we sell to.

• Ability to read, translate, and independently execute from a changelog.

• Hands-on experience with developer products and a strong understanding of how developers evaluate, integrate, and deploy technical infrastructure.

• History owning technical product positioning, launches, and GTM execution with measurable results.

• Exceptional technical writing skills, with the ability to create accurate, compelling developer-facing content independently.

• A resourceful, execution-oriented approach to researching, creating, testing, and shipping high-quality work.

• Experience conducting developer research, competitive analysis, and creating technical sales enablement materials.

• Demonstrated proficiency using AI tools to improve the speed and quality of your work.

• Experience with agentic models.

• Background in communications APIs, messaging, voice, or platform infrastructure (preferred not required).

Our Commitment to You

• Meaningful equity with high growth potential

• Top-tier medical, dental, vision fully covered

• 401(k) with 100% match up to 4%

• Unlimited PTO

• Beautiful NYC workspace with daily meals and unlimited snacks

• New MacBook Pro + Apple Studio Display

• Fully comped Wellhub Gold or Equinox membership

Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.