Product Marketing Manager

RapidRatings; New York (NY); On-site; USD 130,000 - 190,000; Full time

Job summary

RapidRatings is seeking a Senior Product Marketing Manager to translate product strategy into compelling messaging and successful launches. You will drive adoption, enablement, and client communications while partnering with Product, Marketing, and GTM leadership to shape positioning and growth strategies.

You will leverage AI to improve marketing effectiveness, accelerate commercialization activities, and strengthen visibility in AI-driven buyer research experiences.

Qualifications

• 7+ years in product marketing or related roles.
• Proven success launching software products.
• Experience developing positioning, messaging, and GTM strategies.
• Experience building sales enablement content.
• Experience supporting product adoption and lifecycle marketing.
• Hands-on experience using AI tools for marketing and enablement.
• Familiarity with AI search optimization or GEO strategies.
• Excellent communication and stakeholder management.
• Strong analytical and cross-functional leadership.

Responsibilities

• Develop positioning, messaging, and value propositions across RapidRatings portfolio.
• Lead go-to-market planning and execution for new products, features, and enhancements.
• Create launch strategies that drive awareness, adoption, and commercial impact.
• Partner with Product teams to inform commercialization with customer and market insights.
• Develop enablement materials and deliver training for Sales, Client Success, and Member Success.
• Ensure customer-facing teams communicate product value and differentiation.
• Collaborate on pricing, packaging, and market strategy.
• Leverage AI to accelerate research, content, and enablement; measure adoption.

Skills

Product marketing

Go-to-market

Sales enablement

AI tools for marketing

Stakeholder management

Cross-functional leadership

Communication

Project management

Analytical skills

Tools

AI tools

Job description

The Role

The Senior Product Marketing Manager will play a primary role in product commercialization across the RapidRatings portfolio. Working closely with Product, GTM leadership, and Marketing, this role will translate product strategy into compelling messaging, successful launches, effective enablement, and meaningful client and member engagement.

This person will serve as the voice of the market, partnering with Product, Marketing, and GTM leadership to shape how we position products, communicate value, drive adoption, and support growth across the business. They will also help RapidRatings leverage AI to improve marketing effectiveness, accelerate commercialization activities, and strengthen visibility in AI-driven buyer research experiences.

The ideal candidate combines strategic thinking with strong execution, exceptional stakeholder management skills, and a passion for translating product innovation into measurable commercial outcomes.

What You'll Do

Product Positioning & Commercialization

• Develop product positioning, messaging, and value propositions across the RapidRatings portfolio.
• Lead go-to-market planning and execution for new products, features, and enhancements.
• Create launch strategies that drive awareness, adoption, and commercial impact.
• Partner with Product teams to ensure customer and market insights inform commercialization efforts.

Enablement & Readiness

• Develop and maintain enablement materials including presentations, product briefs, competitive intelligence, FAQs, and talk tracks.
• Deliver product training and readiness programs for Sales, Client Success, and Member Success teams.
• Ensure customer-facing teams can confidently communicate product value, use cases, and differentiation.
• Partner across Product, Marketing, and GTM teams to improve launch readiness and adoption.

Client & Member Communications

• Partner with Product and Marketing to develop product communications, release announcements, adoption campaigns, and educational content.
• Improve the consistency and effectiveness of client and member communications across the customer lifecycle.
• Help clients and members maximize the value of RapidRatings solutions.

Adoption, Growth & Monetization

• Partner with Product, Marketing, and Member Success to drive product adoption, engagement, retention, and expansion.
• Support product-led growth and self-service initiatives that improve user experience and product utilization.
• Partner with Marketing on member engagement, network monetization, and lifecycle marketing initiatives.
• Measure adoption and engagement performance to identify growth opportunities and inform commercialization strategies.

Pricing, Packaging & Market Strategy

• Partner with Product and GTM leadership on pricing and packaging initiatives.
• Bring customer, market, competitive, and adoption insights into commercial strategy discussions.
• Support business case development and commercialization planning for new offerings and enhancements.
• Serve as the voice of the market in product and commercial planning discussions.

AI Strategy & Market Visibility

• Leverage AI tools and workflows to accelerate research, competitive intelligence, content development, and enablement.
• Identify opportunities to improve marketing effectiveness and team productivity through AI.
• Partner with Marketing to strengthen RapidRatings' visibility in AI-powered search experiences and large language model discovery.
• Stay current on emerging AI technologies and evolving buyer behaviors to inform go-to-market strategy.

What We're Looking For

• 7+ years of experience in product marketing, commercialization, product management, sales enablement, or B2B SaaS marketing.
• Proven success launching and commercializing software products.
• Strong experience developing positioning, messaging, and go-to-market strategies.
• Experience building sales enablement and customer-facing content.
• Experience supporting product adoption, lifecycle marketing, customer engagement, or product-led growth initiatives.
• Hands-on experience using AI tools for marketing, research, content creation, and enablement.
• Familiarity with AI search optimization, generative engine optimization (GEO), or AI discoverability strategies.
• Exceptional communication, storytelling, and stakeholder management skills.
• Strong analytical, project management, and cross-functional leadership capabilities.