Product Marketing Manager

Injective Labs; New York (NY); Remote; USD 90,000 - 130,000; Full time

Job summary

Injective Labs is looking for a Product Marketing specialist to drive Go-To-Market strategies for their innovative blockchain products. As part of a fast-paced Marketing Team, you'll play a crucial role in engaging audiences through compelling narratives and effective positioning, while thriving in a dynamic environment with flexible work arrangements and opportunities for growth.

Benefits

Competitive salary and INJ token award

Remote-friendly work environment

Unlimited PTO

Collaborative team culture

Qualifications

• 3-6 years of experience in Product Marketing.
• Experience in the crypto space.
• Proficient in launching and scaling products.

Responsibilities

• Develop and execute Go-To-Market strategies.
• Conduct market research and analyze campaign performance.
• Translate technical concepts into engaging content.

Skills

Product Marketing

Market Research

Creative Thinking

Analytical Skills

Communication

Education

Bachelor's degree in Marketing or Communications

Job description

Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective's infrastructure and specialized DeFi primitives such as the world's first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.

About the role

As the Product Marketing, you will be responsible for developing and executing Go-To-Market strategies for our products. You'll be part of our Marketing Team, working closely with Product and Business Development teams to craft compelling narratives to promote our cutting-edge blockchain products.

Key Responsibilities :

• Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences.
• Work closely with the Product team to understand and identify the value preposition of the product.
• Conduct market research to position our products effectively, working closely with Product, and Business Development teams.
• Define clear positioning, create compelling storytelling, and lead the product launches.
• Develop and oversee Go-to-Market campaign plans.
• Translate technical concepts into engaging content across marketing surfaces.
• Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.
• Engage with developers and crypto communities to build awareness and drive product adoption.
• Stay up-to-date with industry trends, best practices, and emerging technologies.

Who you are :

• 3-6 years of experience in Product Marketing
• Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior.
• Experience launching, positioning, and scaling products from 0 to 1 and beyond.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Experience in creating and executing GTM strategies.
• Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features.
• Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies.
• Ability to translate technical concepts to technical and non-technical audiences.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.

Why work with us?

• Competitive salary and INJ token award
• Remote-friendly work environment with flexible hours.
• Unlimited PTO
• Opportunity to work on cutting-edge blockchain technology in the finance industry.
• Collaborative team culture with opportunities for professional growth and development.

As an equal opportunity employer we don't tolerate discrimination or harassment of any kind. Whether that's based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

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