Product Marketing Manager

Dating Group; New York (NY); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote opportunity

Referral bonuses up to $5000 for hires

Vacation 28 days per year

Wellness days (7 per year)

Training & conference reimbursement 50

Health benefits up to $1000/year

Equipment/workspace stipend up to $100

Merchandise & team events

Job summary

Social Discovery Group is seeking a Product Marketing Manager to drive go-to-market strategies for our global products. You will define audiences, messaging, and ensure alignment across product, design, and content teams.

You will lead market analysis, optimize funnels, manage budgets, and measure outcomes with KPIs. Remote, full-time, with strong growth and global impact opportunities.

Qualifications

• Go-to-market strategy development experience.
• Market research & competitive analysis expertise.
• Segmentation, targeting & positioning proficiency.
• Product positioning & messaging framework knowledge.
• Data analysis & marketing analytics capability.
• Customer journey mapping & funnel optimization.
• A/B testing & conversion rate optimization experience.
• Performance marketing (Google Ads, Meta, TikTok, etc.).
• CRM & lifecycle marketing experience.
• Content & copywriting for marketing materials.
• Pricing & packaging strategy understanding.

Responsibilities

• Develop and execute go-to-market strategies for new and existing products.
• Define target audiences, positioning, and key messaging.
• Drive user acquisition, engagement, and retention growth.
• Collaborate cross-functionally with product, design, and content teams.
• Lead competitive and market analysis to inform strategy.
• Build and optimize marketing funnels and campaigns across channels.
• Manage marketing budgets and measure performance with KPIs.
• Ensure consistent brand voice and user experience across touchpoints.
• Continuously refine marketing effectiveness and best practices.

Skills

Go-to-market strategy development

Market research & competitive analysis

Segmentation, targeting & positioning

Product positioning & messaging

Data analysis & marketing analytics

Customer journey mapping & funnel优化

A/B testing & conversion rate

Performance marketing

CRM & lifecycle marketing

Content & copywriting for marketing

Pricing & packaging strategy

Job description

Social Discovery Group (SDG) is a group of social discovery companies. SDG solves the problems of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG’s products redefine the way people interact and connect with one another. Our portfolio includes social entertainment platforms designed to connect people online across different cultures and regions of the world. We bring together a team of like-minded people and IT professionals who specialize in creating and developing globally impactful social discovery products. Our international team of digital nomads works remotely from all over the world. We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).

Product Marketing Manager

• Develop and execute go-to-market strategies for new and existing products
• Define target audiences, positioning, and key messaging
• Drive user acquisition, engagement, and retention growth
• Collaborate cross-functionally with product, design, and content teams
• Lead competitive and market analysis to inform strategy
• Build and optimize marketing funnels and campaigns across channels
• Manage marketing budgets and measure performance with clear KPIs
• Ensure consistent brand voice and user experience across touchpoints
• Continuously refine marketing effectiveness and best practices

Requirements

• Go-to-market strategy development
• Market research & competitive analysis
• Segmentation, targeting & positioning
• Product positioning & messaging frameworks
• Data analysis & marketing analytics
• Customer journey mapping & funnel optimization
• A/B testing & conversion rate optimization
• Performance marketing (Google Ads, Meta, TikTok, etc.)
• CRM & lifecycle marketing
• Content & copywriting for marketing materials
• Pricing & packaging strategy

What do we offer

• REMOTE OPPORTUNITY to work full-time;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• Vacation 28 calendar days per year;7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Sounds good?