Product Marketing Manager

Crestron Electronics Inc.; New York (NY); Hybrid; USD 72,000 - 104,000; Full time

Job summary

Crestron Electronics Inc. is seeking a Product Marketing Manager who will play a vital role in driving product success through market analysis and effective messaging. The position involves collaborating with various teams to launch products and develop marketing strategies while ensuring high quality in execution. This hybrid role requires frequent onsite work at Crestron's headquarters in New Jersey and is ideal for candidates living in the tri-state area.

Benefits

Medical, Dental, Vision Insurance

401K with company match

Paid Time Off

On-site amenities at HQ

Fitness Centers

Qualifications

• 3-6 years of product marketing experience required.
• Strong public speaking and writing skills essential.
• Experience with CRM and marketing automation tools is a plus.

Responsibilities

• Conduct market intelligence and analyze buyer behavior.
• Collaborate with teams to develop product positioning.
• Plan product launches and assess marketing program effectiveness.

Skills

Public speaking

Market analysis

Communication

Management skills

Data analysis

Education

Bachelor’s degree

Tools

Microsoft Office

Salesforce

Marketo

Google Analytics

Job description

Crestron Electronics Inc. - 6 Volvo Rockleigh, NJ, Rockleigh, New Jersey, United States of America

Job Description

Posted Friday, May 23, 2025 at 4:00 AM

At Crestron Electronics, Inc we build the technology that integrates technology.

We are proud to be the largest and most recognized brand in automation and control solutions, and the premier technology partner for fortune 500 businesses globally. Our products’ are integrated into new high-tech commercial buildings’ to include some of the most exciting real estate throughout the world. Our clients includeGoogle, Microsoft, Amazon,LinkedInand many others.We are the leaders in the most exciting industry in the world!

Our automation and control solutions for homes and buildings allow our clients to control entire environments with the push of a button, integrating systems such as Audio Visual, Lighting, Shading, Security, Building Management Systems and HVAC to provide greater comfort, convenience and security.

Position Overview:

As a Product Marketing Manager, you are responsible for making your products “fly off the shelf.” This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in Sales and Marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This is not guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

In this hybrid position, you will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what is working and what is not.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Responsibilities

• Market intelligence – be the expert on our buyers, who they are, how they buy and their key buying criteria.
• Understand the competitive landscape – be an expert on our competition and how they are positioned.
• Collaborate with Product Management to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Act as a thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Qualifications

• Bachelor’s degree preferred but not required
• 3-6 years product marketing experience
• Supervisory experience a plus
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
• Proficient in productivity applications such as Microsoft Office, Project, or Basecamp.
• Comfortable using collaboration and CRM tools such as Slack and Salesforce.
• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
• Exceptional ROI-tracking skills, able to prove what is – or is not – working.
• Available for HYBRID WORK SCHEDULE; ONSITE AT NJ CRESTRON CAMPUS, 6 Volvo Drive, Rockleigh NJ business location 2-3 days per week, e.g. strong preference for candidate living in the tri-state (NY, NJ, CT) area, commutable to our Crestron HQ campus in northern New Jersey.

Per applicable state requirements, the annual pay range for this position ($72,500 - $104,000) which consists of base salary (subject to performance), reflects the hiring range for candidates. Also note, an individual’s offer may vary from this range as it may be impacted by additional factors, including but not limited to the candidate's hiring location, qualifications, experience, and market factors.

Crestron Electronics offers a competitive total compensation package including Medical, Dental, Vision, Life Insurance, Short Term Disability, 401K with company match, Paid Time Off, Holidays, On-site Amenities at NJ Headquarters & TX Facilities, Crestron Market Cafes, and Fitness Centers.

At Crestron Electronics, Diversity, Equity, and Inclusion drive innovation. Crestron’s success hinges on continuing to build a workforce of unique individuals whose passion inspires us to create and revolutionize industry-leading products and services. There will always be more to accomplish, and at Crestron, we believe the best way forward is together.

EOE/M/F/D/V

*No Solicitation* Any agency submittal to any employee of Crestron Electronics, Inc by any method of communication will be deemed the sole property of Crestron Electronics Inc.

Crestron Electronics Inc. - 6 Volvo Rockleigh, NJ, Rockleigh, New Jersey, United States of America