Product Marketing Manager

Prove; New York (NY); Remote; USD 120,000 - 130,000; Full time

Job summary

Prove, a leader in phone-centric identity solutions, is seeking a driven Product Marketing Manager. This role involves shaping product positioning and communicating key benefits to drive growth in the identity verification sector. Ideal candidates are proactive, possess strong communication skills, and have a keen understanding of market needs.

Benefits

Competitive salaries & Bonus Plan

Unlimited Vacation and Flexible hours

Comprehensive medical benefits

401(k) Retirement Plan & Match

Daily GrubHub stipend for lunch

Access to wellness services

Qualifications

• 2-4 years' experience in Product Marketing with B2B software.
• Experience in Identity, Authentication, and/or Risk/Fraud domain is preferred.
• Proven experience translating technical concepts into strong value propositions.

Responsibilities

• Work closely with Product and Sales teams to support client launch plans.
• Develop marketing strategies for new products and features.
• Understand competitive landscape to differentiate Prove in the market.

Skills

Communication

Market Understanding

Proactiveness

Teamwork

Education

Bachelor’s degree

MBA (preferred)

Job description

About Prove

As the world moves to a mobile-first economy, businesses need to modernize how they acquire, engage with and enable consumers. Prove’s phone-centric identity tokenization and passive cryptographic authentication solutions reduce friction, enhance security and privacy across all digital channels, and accelerate revenues while reducing operating expenses and fraud losses. Over 1,000 enterprise customers use Prove’s platform to process 20 billion customer requests annually across industries, including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments. For the latest updates from Prove, follow us on LinkedIn.

Prove is driving the future of digital identity. We are looking for Provers who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly, and make intelligent decisions. The work is challenging and requires not only smart but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.

Prove has big plans, and we’re excited about the future. If this sounds like the place for you – come join our team!

Product Marketing Manager

FLSA Status: Exempt
Location: United States, Remote

Job Summary

We’re seeking a passionate and driven Product Marketing Manager to help shape and drive Prove’s continued global growth. The ideal candidate possesses an entrepreneurial mindset, is proactive, and can hit the ground running in a fast-paced environment. As part of the Marketing organization, you will act as a key voice of our customer companies, understanding their journey to help drive our product and sales growth. Your focus will be on contributing to innovative product positioning, messaging, buyer persona profiles, and key benefits, and understanding the reasons behind wins and losses. You must enjoy spending time in the market to understand customer needs and pain points and help communicate innovative solutions for the broader market. Prior experience in the identity verification or authentication space is strongly preferred.

You will play an important role as both a contributor and storyteller, helping to create effective messaging and communicate value propositions that will assist everyone in understanding the product positioning, key benefits, and target markets.

Responsibilities

• Work closely with Product and Sales teams to understand priorities, roadmap details, and client needs, supporting client launch plans.
• Assist in distilling overarching product information and localizing it for country-level and industry/vertical-level requirements and messaging.
• Partner with Product Managers to support product revenue growth by effectively distilling value propositions from product features and translating technical details into user benefits.
• Collaborate with Sales and Marketing to develop and execute effective marketing strategies and communication plans for new products and features.
• Support sales enablement programs, ensuring client-facing teams have the necessary resources, collateral, case studies, training materials, and sales presentations.
• Support external Go-To-Market (GTM) efforts for product offerings, assisting with presentations and demos for direct and indirect sales channels and key customers.
• Develop a solid understanding of our products’ competitive landscape to help differentiate Prove in the marketplace.
• Help evangelize our portfolio to external parties such as prospects, partners, and analysts.
• Contribute to the development and refinement of product marketing processes and structures to improve efficiency and scalability.
• Promote, maintain, and enhance our cultural values of humility, passion, inclusion, and leadership.
• Exhibit a strong passion for learning our products and markets through in-house and external training.
• Perform other duties as assigned.

Experience

• 2-4 years' experience in Product Marketing with B2B software or related Marketing/Tech experience.
• Proven experience translating technical, complex concepts and products into strong, easily understood value propositions.
• Prior experience within the Identity, Authentication, and/or Risk/Fraud domain is preferred.
• Experience with SaaS products, especially those with global reach or across various verticals, is a plus.
• Bachelor’s degree or equivalent work experience; MBA is a plus.
• Must be a self-starter and proactive doer, able to work in a fast-paced environment, learn new technologies, and adapt to change.
• Experience working cross-functionally with Sales, Product, Marketing, Design, and Partnerships teams.
• Excellent communication skills (written, verbal, visual), for both internal and external audiences.
• Experience in high-growth tech environments is a plus.

The salary range for this role in New York City is $120,000-$130,000 plus company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.

Benefits & Perks for FTE Provers:

• Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
• Modern Health for financial, mental, and physical wellness
• 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
• Unlimited Vacation and Flexible hours
• Comprehensive medical benefits for you and your family ️
• Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
• Bottomless snacks & beverages for certain office locations
• Daily GrubHub stipend for lunch if coming into the office (US Offices)
• A great place to work and connect with other talented Provers like yourself!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Equal Opportunity Employment:

Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics

Privacy & Data Protection:

When you are applying for a job at Prove, we collect and use your personal information in the job application process. To understand more about how Prove uses your personal information, please see our Recruitment Privacy Policy on our website.