Product Marketing Manager

The Meta; Los Angeles (CA); On-site; USD 189,000 - 258,000; Full time

Job summary

Meta is seeking a Product Marketing Manager passionate about technology and innovation to support app developers. In this role, you will drive product strategies, conduct market assessments, and collaborate with teams to launch new products effectively. This position offers a competitive salary and the opportunity to work within a rapidly evolving tech environment.

Benefits

Bonus

Equity

Benefits

Qualifications

• 10+ years of experience in product marketing and related fields.
• Experience in Adtech or similar technical fields.
• Ability to work cross-functionally in fast-paced environments.

Responsibilities

• Define market strategies and roadmap for ad products.
• Lead market assessments and go-to-market strategies.
• Partner with product teams to ensure product success.

Skills

Product Marketing

Analytical Skills

Effective Communication

Problem Solving

Strategic Planning

Education

BA / BS degree in marketing, business, or related field

Masters' degree in business, marketing, or related discipline

Job description

Meta is seeking a Product Marketing manager who is passionate about technology, innovation, and creating valuable experiences for app developers. App developers are critical to Meta's success, both present and future. The App & Gaming team works with thousands of App Developers globally - supporting the growth and development of the app ecosystem offering many powerful products. This includes paid and organic user acquisition products to drive growth as well as effective in app monetization products. Developers also build directly onto our own apps, via the platforms offered by Facebook Gaming and the growing AR / VR ecosystems. This person will be responsible for helping our product teams build the next generation of our App and Gaming products. They will evaluate approaches to mitigate product risks, assess market needs and conduct research to influence new product development, develop global launch plans to bring products and / or changes to the market, and identify opportunities to improve existing products.

• Partner closely with product teams to define the strategy, roadmap and success metrics for our ad products, ensuring product market fit and helping evolve our approach over a multi-year timeline
• Define product positioning, naming, audience definition and sizing for launches
• Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the advertiser point of view internally with Product Management and cross-functional teams to aid with prioritization and development
• Lead the definition and development of the go-to-market strategy across the organization that is grounded in advertiser and people insights and market dynamics
• Lead the go-to-market cross-functional teams toward execution and launch of the Go-To-Market strategy. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership

Minimum Qualifications

• 10+ years of experience in product marketing, product management, business strategy engineering or a similar field
• Domain knowledge in Adtech or similar technically challenging field
• BA / BS degree in marketing, business, product development, or related work experience
• Combination of strategic experiences and hands-on tactical execution
• Experience with research and proficiency in using data and insights to inform product and Go-To-Market strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment
• Effective communication skills across complex organizations
• Quantitative, analytical and conceptual problem-solving skills combined with proven business acumen
• Experience structuring and solving problems, and influencing product decisions to move insights to action

Preferred Qualifications

• Masters' degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline (e.g. MBA)
• Experience in product marketing, developing go to market strategies and partnering closely with product teams

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

189 000 USD / year to 258 000 USD / year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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Product Marketing Manager • Los Angeles, CA, United States