Product Marketing Manager

Unti Corporation; Gaithersburg (MD); On-site; USD 127,000 - 143,000; Full time

Job summary

Unti Corporation is seeking a Product Marketing Manager to develop and execute strategic marketing plans for its products from conception to launch and beyond. You will work across development, sales, and customer service to understand products, audiences, and market trends, crafting effective positioning and campaigns.

The role emphasizes cross-functional collaboration, market research, and ROI-driven budgeting to drive global product success.

Qualifications

• Bachelor's degree in marketing or related field; Master's preferred.
• 5+ years in product marketing, tech industry preferred.
• Strong communication, analytics and cross-functional collaboration.

Responsibilities

• Develop global marketing strategies for our products, including positioning and pricing.
• Collaborate with cross-functional teams to develop go-to-market plans and launches.
• Develop and manage marketing budget to maximize ROI and allocate resources.
• Create and manage product marketing collateral, including sales presentations and website content.
• Plan and execute marketing campaigns across channels and measure performance.

Skills

Product marketing

Market research

Cross-functional collaboration

Project management

Analytics

Digital marketing

Marketing automation

Education

Bachelor's degree in marketing, business or related field

Master's degree preferred

Tools

Marketing automation tools

Job description

Product Marketing Manager

Company: Unti Corporation

At Unti Corporation, we're constantly pushing the boundaries of innovation and technology to create products that enhance our customers' lives. We're searching for a talented and dynamic Product Marketing Manager to join our growing team and play a pivotal role in driving the success of our products in the global market.

As the Product Marketing Manager, you'll be responsible for developing and executing strategic marketing plans for our products, from conception to launch and beyond. You'll work closely with our cross-functional teams including product development, sales, and customer service to understand our products, target audience and market trends in order to develop effective marketing strategies.

Key Responsibilities

• Develop and implement global marketing strategies for our products, including positioning, messaging, and pricing strategies
• Conduct market research and analysis to identify key insights and leverage them in the development of marketing plans and initiatives
• Collaborate with cross-functional teams to develop product launch plans and execute go-to-market activities
• Develop and manage marketing budget, ensuring optimal allocation of resources to maximize ROI
• Create and manage product marketing collateral, including sales presentations, product guides, and website content
• Plan and execute product marketing campaigns through various channels such as social media, email marketing, advertising, events, etc.
• Track and analyze marketing campaign and product performance, providing regular reports and recommendations for improvement
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers
• Stay current with industry trends and competitive landscape to inform product positioning and marketing strategies
• Identify and pursue new market opportunities for our products, working closely with the product development team to bring new ideas to market

Qualifications

• Bachelor's degree in marketing, business or related field, Master's degree preferred
• 5+ years of experience in product marketing, preferably in the technology industry
• Strong understanding of product marketing concepts and techniques
• Excellent project management skills with the ability to handle multiple projects and priorities simultaneously
• Experience with market research and analysis, including both qualitative and quantitative methods
• Proven track record of developing successful marketing strategies and launching products globally
• Strong analytical skills with the ability to interpret data and make data-driven recommendations
• Excellent written and verbal communication skills with the ability to effectively collaborate with cross-functional teams
• Proficient in Microsoft Office and experience with marketing automation tools
• Strong understanding of digital marketing tactics and channels
• Self-motivated and able to work independently
• Passion for innovation and technology

Salary: $127,000-$143,000 Per year

Come join our dynamic and fast-paced team at Unti Corporation and play a crucial role in bringing our products to the world. We offer a competitive salary, benefits package, and opportunities for growth and development within our global organization. If you're a strategic thinker with a passion for marketing and a drive to succeed, we want to hear from you!