Product Marketing Manager

Conviva; Foster City (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

Conviva, the leader in digital customer experience analytics, seeks a Product Marketing Manager to own positioning and go-to-market for core products. You’ll partner with Product, Sales, and Customer Success to translate technical capabilities into compelling narratives and drive launches.

The role requires 3–6 years in product marketing, strong written and verbal skills, and experience creating sales enablement content. Hybrid, Foster City, CA; competitive salary, equity, and benefits.

Qualifications

• 3–6 years of experience in product marketing for a technical/B2B SaaS environment.
• Proven track record leading product launches from planning through execution.
• Strong written and verbal communication skills; ability to simplify complex technical concepts.
• Experience creating sales enablement content and collaborating with sales teams.
• Bachelor's degree in Marketing/Business/Communications or related field.

Responsibilities

• Develop and maintain product positioning and messaging across channels.
• Lead go-to-market planning and execution for launches; coordinate with Product, Sales, and Marketing.
• Create sales enablement materials: decks, battlecards, one-pagers, and guides.
• Conduct win/loss analysis and competitive research to sharpen positioning.
• Translate roadmap priorities into customer-facing narratives with Product Management.
• Create customer-facing content such as case studies, product videos, webinars, and blogs with content teams.
• Track launch performance and adjust strategies based on data.
• Represent the voice of the customer in product planning discussions.

Skills

Product marketing

B2B SaaS

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing, Business, Communications

Tools

CRM systems

Analytics platforms

Job description

Conviva is the first and best place to understand and optimize digital customer experiences. Our Operational Data Platform harnesses full-census, comprehensive client-side telemetry—capturing every aspect of customer experience and engagement across all devices and linking them to the performance of underlying services, in real-time and at a fraction of the cost of alternative solutions. Conviva computes quality of experience across all users and all devices, in real time. We combine user actions with app and system responses to give your technology, business, and operations teams AI-powered insights into any issues impacting user experience and engagement. Trusted by industry leaders like Disney, NBC, and the NFL, Conviva revolutionizes how businesses understand customer experience and engagement, maximizing satisfaction, conversion, and revenue.

Conviva is the intelligence layer for digital businesses, turning every consumer interaction i nto ou tcome-based intelligence—linking engagement patterns across AI agents, apps, websites, and streaming video to real results such as purchases, bookings, and resolved support requests. Powered by its patented Time-State Technology®, the Conviva® Operational Data Platform delivers real-time insights and automation that help leading enterprises grow, improve satisfaction, and build lasting trust.

Conviva is looking for a Product Marketing Manager to own positioning, messaging, and go-to-market execution for a core part of our product portfolio. You'll partner closely with Product, Sales, and Customer Success to translate technical capabilities into compelling market narratives, and you'll report directly to the CMO as part of a small, high-impact marketing team.

This role is a strong fit for someone who has run at least one full product launch cycle, is comfortable digging into technical product detail, and wants ownership over how a product is positioned and sold.

What You'll Do

• Develop and maintain positioning and messaging for assigned products, ensuring consistency across web, sales collateral, and campaigns.
• Lead go-to-market planning and execution for new product launches and major feature releases, coordinating timelines across Product, Sales, and Marketing.
• Build sales enablement materials, including pitch decks, battlecards, one-pagers, and objection-handling guides.
• Conduct win/loss analysis, customer interviews, and competitive research to sharpen positioning and identify market opportunities.
• Partner with Product Management to understand roadmap priorities and translate them into customer-facing narratives.
• Create customer-facing content such as case studies, product videos, webinars, and blog posts in collaboration with content and demand gen teams.
• Track and report on launch performance and sales enablement effectiveness, adjusting approach based on data.
• Serve as the voice of the customer and market inside product planning discussions.

What We’re Looking For

• 3-6 years of experience in product marketing, preferably in B2B SaaS or a technical product environment.
• Proven track record of leading product launches from planning through execution. - Strong written and verbal communication skills, with the ability to simplify complex technical concepts for different audiences.
• Experience building sales enablement content and working directly with sales teams. - Comfort working with data to inform positioning and measure impact. - Self-starter who can manage cross-functional projects with minimal oversight. - Experience in streaming media, ad tech, observability, or analytics platforms is a plus. - Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.

Why Conviva

You’ll have direct exposure to executive strategy and a real seat at the table in shaping how our products go to market, with the mentorship and visibility that comes from reporting to the CRO.

The expected salary range for this full-time position is $150,000 - $200,000 + equity + benefits. Compensation is determined by numerous factors such as your qualifications, experience, relevant education or training, and work location.