Product Marketing Manager

Insight Global; Charlotte (NC); On-site; USD 55,104 - 61,992; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

An established industry player is seeking a Product Marketing Manager to drive product success from inception to sunset. In this dynamic role, you will transform product features into compelling benefits, ensuring effective market entry and ongoing demand generation. You'll collaborate with cross-functional teams, manage expectations, and leverage data-driven insights to navigate a complex organization. This position promises growth opportunities and the chance to make a substantial impact in the technology sector. If you're a strategic thinker with a passion for marketing and a knack for creative problem-solving, this is the perfect opportunity for you.

Qualifications

• 3+ years' experience in product go-to-market campaigns.
• Bachelor's degree in relevant field is required.

Responsibilities

• Assist in developing and deploying marketing campaigns.
• Quarterback go-to-market activities for assigned product category.
• Build strategic marketing partnerships internally and externally.

Skills

Product Marketing

B2B Marketing

Creative Problem Solving

Business Acumen

Attention to Detail

Education

Bachelor's degree in marketing, communications, business, technology, or relevant field

Tools

Microsoft Office

Confluence

Wrike

Jira

Job description

This range is provided by Insight Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$40.00/hr - $45.00/hr

Insight Global is looking for one of my Product Marketing Manager. You will bring products to market by turning features into benefits and specifications into solutions. Your responsibilities will continue throughout a product's lifecycle by providing sales enablement, deploying reactive campaigns, and sunsetting products. This will be a highly visible role that will require navigating a highly matrixed organization. You will often quarterback cross-functional teams that include members from product, creative services, digital operations, sales, and finance. This role will provide an opportunity for growth within the team and organization. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position.

Responsibilities:

1. Assist Product Marketing team at large in the development and deployment of sustaining and reactive marketing campaigns across multiple categories.
2. Quarterback the go-to-market activities for your assigned product category working with both product and creative services team.
3. Develop EOL communications for a frictionless sunsetting of products.
4. Disseminate information into clearly articulated, unique selling propositions and product messages that are leveraged within product campaigns and ongoing demand generation.
5. Build strategic marketing partnerships internally and externally, to influence, motivate, and move campaigns forward.
6. Manage expectations clearly when plans need to shift or be managed differently using data driven decisions and a mix of emotional intelligence.
7. Become a "Go to" resource for both Product and Marketing teams.

Required Skills & Experience:

1. Bachelor's degree in marketing, communications, business, technology, or relevant field of study.
2. 3+ years' proven success in developing and executing product go to market campaigns.
3. 2+ years' experience with B2B marketing campaigns.
4. Versed in Microsoft Office (Word, Excel, and PowerPoint).

Nice to Have Skills & Experience:

1. Previous experience marketing AV/Technology products.
2. Experience working within project tracking tools such as Confluence, Wrike, Jira, etc.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing

Industries

Technology, Information and Media

Referrals increase your chances of interviewing at Insight Global by 2x.

Benefits:

1. Medical insurance
2. Vision insurance
3. 401(k)