Product Marketing Manager

Hammer Media; Austin (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Relocation Assistance

Unlimited PTO

Health, dental, and vision coverage

Lunch stipend and team events

Pet-friendly workplace

Job summary

Hammer Media in Austin is seeking a Marketing Product Manager to oversee the marketing lifecycle for Dollarwise and Calebhammer.com. You will work under the VP of Marketing to bridge marketing and product teams, ensuring successful launches and user engagement.

The ideal candidate has a proven background in product marketing, particularly within FinTech, and is passionate about data-driven decision-making. The position offers great benefits and a collaborative office environment in East Austin.

Qualifications

• Proven track record in Product Marketing or similar role ideally within FinTech or consumer apps.
• Deep love for market research; knowledgeable about data and user interaction.
• Hands-on experience in bringing products to life and executing successful launches.

Responsibilities

• Drive the Go-To-Market (GTM) strategy for new product launches.
• Translate technical roadmaps into user-centric marketing campaigns.
• Research audience and FinTech landscape for product opportunities.
• Validate product-market fit through testing and iteration.
• Align marketing initiatives with overall growth and user acquisition targets.

Skills

Product Marketing

Market Research

Cross-Functional Collaboration

Strategic Vision

End-to-End Execution

Job description

Who we are

Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.

In just three years, we’ve built one of the internet's fastest-growing brands, amassing over 3 million subscribers and 3 billion views!

Our mission scales through Dollarwise, a financial health platform that transforms viral content into practical tools. By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future.

Join us as we build the ultimate ecosystem for financial literacy and long-term growth.

About the Role

We are looking for a hyper-analytical, driven Marketing Product Manager to own the marketing lifecycle for Dollarwise and all products across Calebhammer.com. Reporting directly to the VP of Marketing, you will act as the critical bridge between our marketing engine and the Product Managers driving our platforms. If you obsess over finding true product-market fit, hunting down market gaps, and taking tools from ideation to an explosive launch, this is exactly where you belong.

What You'll Do

• Drive the Go-To-Market (GTM) Strategy: Spearhead the creation, launch, and ongoing promotion of new products and features across both the Dollarwise app and Calebhammer.com.
• Bridge Marketing and Product: Partner closely with the Product Managers for Dollarwise and Calebhammer.com to translate technical roadmaps and feature updates into high-converting, user-centric marketing campaigns.
• Hunt for Opportunities: Obsessively research our audience and the broader FinTech landscape to uncover product gaps, untapped markets, and solutions our users desperately need.
• Validate Product-Market Fit: Define, test, and relentlessly iterate on Product-Market Fit (PMF) to ensure every feature we build solves a real, painful financial problem for our audience.
• Align with Leadership: Work directly under the VP of Marketing to ensure all product marketing initiatives directly feed into our aggressive top-line growth and user acquisition targets.

Qualifications

• Relevant Experience: Proven track record in Product Marketing, Product Management, or a similar growth-focused role ideally within FinTech, consumer apps, or rapidly scaling creator-led brands.
• Research Obsession: A deep, unrelenting love for market research. You don't guess; you look at the data, talk to users, and prove what works.
• Strategic Vision: A sharp eye for spotting product gaps and the strategic chops to propose actionable ways to fill them.
• End-to-End Execution: Hands-on experience in bringing products to life. You know exactly what it takes to build the hype, launch the feature, and sustain the promotion.
• Cross-Functional Collaboration: Exceptional communication skills with the ability to work seamlessly alongside both marketing leadership and technical product teams.
• Cultural Fit: A no-nonsense, high-energy attitude. You thrive in a fast-paced environment and have a genuine passion for personal finance and helping people better their lives.

We are an in-office team in East Austin because we believe the best ideas happen when we’re in the same room. Our culture is high-energy, collaborative, and focused on radical accountability.

Benefits

• Relocation Assistance: Not in Austin? No problem. We provide a relocation package to help the right candidate join us here.
• Awesome Office & Team: Work from our East Austin office with a stocked snack bar, catered lunches, and a team that actually likes spending time together.
• Unlimited PTO: We trust you to manage your time and your results.
• Health & Wealth: 100% coverage for employee health, dental, and vision, plus a 401(k) with a company match.
• Lunch & Events: Lunch stipend and quarterly team-building activities (we go big on our events).
• Pet-friendly: There’s a good chance you’ll be greeted by a few wagging tails when you walk through the door.