Product Marketing Lead US

Xapien; Boston (MA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Private health insurance

Life insurance

Unlimited holidays – uncapped, take or

£1k professional development fund per

Job summary

Xapien is seeking an exceptional Product Marketing Lead to drive growth across mid-market and enterprise segments in the rapidly expanding third party screening market. You'll partner with product, marketing, and sales teams to accelerate market expansion, translate AI capabilities into clear business value, and develop go-to-market strategies and content for launches and enablement.

The role emphasizes cross-functional leadership, analyst relations, and building compelling narratives that

Qualifications

• 7+ years of product marketing experience in B2B SaaS, preferably in RegTech, FinTech, or enterprise software.
• Experience in compliance, risk management, legal tech, or adjacent markets strongly preferred.
• Proven success in developing go-to-market strategies for complex technology solutions.
• Proven track record of marketing to both mid-market and enterprise segments, including ABM strategies and tools.

Responsibilities

• Partner with Product Managers to translate AI capabilities into clear business benefits and value propositions for diverse personas.
• Conduct customer & market research and competitive analysis to inform product & go-to-market strategies.
• Develop competitive product positioning and messaging frameworks.
• Develop and execute product launch campaigns and content for new features and capabilities including positioning frameworks, marketing campaigns & sales enablement material.
• Create sales enablement materials for diverse markets and use cases including sales decks, battlecards, demo videos, training packs, ROI calculators, case studies, and more.
• Work with our content function to develop landing pages, thought leadership, webinar and event content that showcases our platform's capabilities and value proposition.
• Build advocacy programs that leverage satisfied customers for marketing and sales activities.
• Own our analyst relations programme building relationships with Gartner, Forrester and other relevant firms to shape how they cover Xapien, actively soliciting their market intelligence and feedback to inform product strategy, and working towards recognition in key Magic Quadrants and Market Guides.
• Own & develop content for our community product room
• Develop customer advisory board initiatives to drive product feedback and market validation

Skills

ABM strategies

Storytelling

Cross-functional collaboration

Data-driven decision making

Marketing automation

CRM proficiency

Sales enablement tools

Job description

The opportunity

We're seeking an exceptional Product Marketing Lead to drive growth in both mid-market and enterprise segments within the rapidly expanding third party screening market. Xapien's AI-driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market.

This role will be instrumental in positioning Xapien as the definitive leader in due diligence. You’ll work closely with our product, marketing, and sales teams to accelerate our market expansion.

Key responsibilities

• Partner with Product Managers to translate complex AI capabilities into clear business benefits and value propositions for diverse personas
• Conduct customer & market research and competitive analysis to inform product & go-to-market strategies
• Develop competitive product positioning and messaging frameworks
• Develop and execute product launch campaigns and content for new features and capabilities including positioning frameworks, marketing campaigns & sales enablement material
• Create sales enablement materials for diverse markets and use cases including sales decks, battlecards, demo videos, training packs, ROI calculators, case studies, and more
• Work with our content function to develop landing pages, thought leadership, webinar and event content that showcases our platform's capabilities and value proposition
• Build advocacy programs that leverage satisfied customers for marketing and sales activities
• Own our analyst relations programme building relationships with Gartner, Forrester and other relevant firms to shape how they cover Xapien, actively soliciting their market intelligence and feedback to inform product strategy, and working towards recognition in key Magic Quadrants and Market Guides
• Own & develop content for our community product room
• Develop customer advisory board initiatives to drive product feedback and market validation

Required Qualifications

• 7+ years of product marketing experience in B2B SaaS, preferably in RegTech, FinTech, or enterprise software
• Experience in compliance, risk management, legal technology, or adjacent markets strongly preferred
• Demonstrated success in developing go-to-market strategies for complex technology solutions
• Proven track record of marketing to both mid-market and enterprise segments, including experience with Account-Based Marketing (ABM) strategies and tools

Skills & Competencies

• A team player who is able to work collaboratively across product, sales, marketing, and customer success teams
• A storyteller with exceptional written and verbal communication skills who is able to translate complex technical concepts into compelling business narratives
• A data-driven strategic thinker with strong execution capabilities
• Proficiency with marketing automation platforms, CRM systems, and sales enablement tools

Preferred Qualifications

• Previous experience at a high-growth SaaS company that achieved significant scale

Benefits

• We will work together to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do your best work
• You will own a meaningful part of the business through our employee shares & equity programme
• Private health insurance
• Life insurance
• Unlimited holidays – uncapped, take the time you need, when you need it
• £1k professional development fund per year to learn new skills and outside of work things