Product Marketing Lead - Topps Experience

Fanatics; New York (NY); On-site; USD 138,000 - 173,000; Full time

Job summary

Fanatics Collectibles, a trading card marketplace within the Fanatics Collectibles ecosystem, is seeking a Product Marketing Lead, Topps Experiences. You will own product marketing end-to-end for Topps on Collect releases—understanding collectors, shaping what gets built, and turning insights into launches that drive awareness, adoption, and engagement across Red Rookie Redemptions and Instant Packs.

You will partner with Product to shape roadmaps, craft differentiated messaging, and develop

Qualifications

• 8+ years of product marketing experience for consumer technology products.
• Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce is a strong plus.
• Qualitative research (interviews, feedback loops) and translating insights into personas or JTBD.
• Demonstrated ability to build and lead end-to-end launch plans and enablement across functions.

Responsibilities

• Lead collector feedback and research on redemption and checklist experiences; translate into personas and JTBD.
• Champion collector voice across Topps releases with cross-functional teams.
• Shape roadmap, GTM planning for major releases and redemptions.
• Build integrated launch plans with clear goals, timelines, and roles across Product, Topps.com, and Studio.
• Develop differentiated messaging for Topps-branded moments on Fanatics Collect.
• Provide playbooks and talking points for CX, AM, and seller teams.

Skills

Product marketing

Cross-functional collaboration

Go-to-market

Effective communication

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Company

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Fanatics Collect, the trading card marketplace and collector platform within Fanatics Collectibles, is looking for a Product Marketing Lead, Topps Experiences. Reporting to the Senior Director, Product Marketing, this person will own product marketing for this area end-to-end: understanding collectors and shaping what gets built, then turning that into launches that drive awareness, adoption, and repeat engagement across Tier A releasesRed Rookie Redemptions, the broader redemptions program, and Instant Packs.This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.

What you will be doing...

• Lead collector feedback and research efforts around redemption and checklist experiences, translating friction points into personas and JTBD for the Topps on Collect roadmap.
• Collaborate cross functionally to champion the collector's voice on Topps releases across Fanatics Collect & Live and redemptions across Product, Topps stakeholders, and leadership.
• Partner with Product to shape the Topps on Collect roadmap, value proposition, and early GTM planning for major releases, Red Rookie Redemptions, and Instant Packs.
• Build integrated launch plans for major Topps releases, Red Rookie Redemptions, the broader redemptions program, and Instant Packs, with clear goals, timelines, and roles across Product, Topps.com, and Studio.
• Develop clear, differentiated messaging for every Topps-branded moment on Fanatics Collect that stays consistent with Topps.com.
• Equip CX, AM, and seller-facing teams with playbooks and talking points for Topps releases and redemptions.
• Define and track launch and product-marketing performance including awareness, adoption, retention, and redemption completion rates, iterating and optimizing post-launch.

What you will bring...

• 8+ years of product marketing experience supporting consumer technology products, with demonstrated ownership of digital product launches and end-to-end go-to-market strategy. Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce is strongly preferred.
• Comfortable running qualitative research (interviews, feedback loops, journey mapping) and translating it into personas, JTBD, or roadmap input, not just briefs.
• Proven ability to build and lead an integrated launch plan end-to-end, from positioning through cross-functional enablement through post-launch measurement.
• Strong cross-functional collaboration skills; comfortable driving alignment across Product, Growth, Creative, and Commercial without direct authority.
• Exceptional written and verbal communication skills, equally comfortable writing an insights memo and a launch brief.
• Ability to work autonomously while taking direction from leadership.
• Familiarity with trading cards, redemption programs, or licensed sports/entertainment products is a strong plus.

Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants.Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$138,000 - $172,500 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

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Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Collectibles’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.