Director, Asynchronous Instant Rips

Fanatics; Los Angeles (CA); On-site; USD 174,000 - 216,000; Full time

Job summary

Fanatics Collectibles is seeking a Director to own the Asynchronous Instant Rips (AIR) product. You will be accountable for strategy, roadmap, and a significant revenue number, owning P&L, acquisition, activation, retention, and monetization.

You will drive cross-functional teams across product, inventory, design, engineering, marketing, and analytics, building moments with drops, events, and live ops calendars.

Qualifications

• 8+ years in consumer product, growth, or GM with 3+ years leading teams and owning a P&L.
• Proven track record in live-service consumer products (gaming, betting, or collectibles).
• Experience with live ops: events, drops, seasons and content calendars.
• Strong cohorting, lifecycle marketing, and LTV modeling skills.
• Hands-on performance marketing, CAC to LTV management, and forecasting.
• Bachelor’s degree in Business, Economics, or related field; MBA preferred.

Responsibilities

• Own AIR product strategy and P&L, delivering revenue, retention, and margin targets.
• Define and execute product roadmap with Product, Design, and Engineering.
• Build and run a live ops engine with pack launches and events.
• Lead performance marketing and growth for AIR, with CAC/payback targets.
• Coordinate with Legal/Compliance for transparent, responsible mechanics.
• Develop high-performing team; coach and set ownership culture.
• Report performance to senior leadership with data-led insight.

Skills

P&L ownership

Live service product management

Cohortting & LTV modeling

Cross-functional leadership

Performance marketing

Forecasting & pricing

Education

Bachelor’s degree in Business, Economics, or related field

Tools

SQL

BigQuery

Metabase

Looker

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience across Topps.com, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our live shopping platform, Fanatics Live.

We are backed by Fanatics, the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others. But we are a nimble, ambitious team building products from the ground up.

If you are passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect is a chance to help build the future of collecting.

About the Role

We are seeking a Director to own our Asynchronous Instant Rips (AIR) product. AIR gives collectors the thrill of the rip on their own time, with transparent economics and cards they actually want to own.

This is a true GM role. You will be accountable for the strategy, the product roadmap, and a significant revenue number. You will own the full P&L levers: acquisition, activation, retention, pack economics, and monetization.

The core of the job is building moments. Pack drops, themed releases, tentpole events, and live ops calendars that give collectors a reason to come back and a reason to spend. You will run AIR like a best-in-class consumer live service, with deep cohort analysis, disciplined performance marketing, and a relentless cadence of content and events.

You will drive cross-functional teams across product, inventory, design, engineering, marketing, and analytics, and work closely with our Live Instant Rips, Live Breaking, Marketplace, and Topps teams. This is a highly visible, hands-on leadership role in a business that is early, fast-moving, and still being defined.

Responsibilities

• Own Asynchronous Instant Rips (AIR) product strategy and P&L, setting and delivering against ambitious revenue, retention, and margin targets.
• Define and execute the product roadmap in partnership with Product, Design, and Engineering, balancing speed to market with long-term platform health.
• Build and run a live ops engine: pack launches, limited drops, seasonal and sport-calendar events, collaborations, and tentpole moments, with a clear calendar and a measurable playbook.
• Own user co-horting and lifecycle strategy, from first rip to VIP, using data to understand what drives repeat purchase, card retention, and lifetime value.
• Lead performance marketing and growth for AIR, owning channel mix, creative testing, CAC and payback targets, and the link between acquisition and downstream retention.
• Own pack design and economics in partnership with Inventory and Finance, managing EV, buyback rates, sourcing, and margin so that the collector experience and the business model reinforce each other.
• Run a rigorous experimentation program across pricing, pack mechanics, merchandising, onboarding, and CRM.
• Partner with Legal, Policy, and Compliance to ensure AIR is built on transparent mechanics and a collector-first foundation, and operates responsibly in an evolving regulatory landscape.
• Work with Partnerships, Marketing, and Content to bring licensors, athletes, breakers, and creators into AIR moments.
• Coordinate with the Instant Rips Live team to ensure the two products serve distinct collector needs and strengthen each other.
• Build, coach, and develop a high-performing team, setting clear expectations and a culture of ownership and speed.
• Report on performance to senior leadership with clear, number-led insight into what is working, what is not, and what happens next.

Qualifications

• 8+ years of experience in consumer product, growth, or general management, including 3+ years leading teams and owning a P&L or large revenue line.
• Proven track record in a live service consumer business such as free-to-play gaming, mobile games, sports betting, fantasy sports, or a similar engagement-led product.
• Deep experience with live ops: planning and running events, drops, seasons, and content calendars that drive spikes in engagement and revenue.
• Strong command of user cohorting, lifecycle marketing, and LTV modeling, with a track record of improving retention and monetization.
• Hands-on performance marketing experience, including paid acquisition, creative testing, attribution, and CAC to LTV management.
• Strong commercial and financial acumen, including forecasting, unit economics, and pricing.
• Analytical mindset, with fluency in SQL or BI tools such as BigQuery, Metabase, or Looker, and comfort working directly with data.
• Experience working in regulated or reputation-sensitive consumer categories, with sound judgment on responsible product design.
• Genuine passion for sports, trading cards, or collectibles. Experience in collecting communities, packs, or breaking is a strong plus.
• Exceptional communication, cross-functional leadership, and stakeholder management skills, with the ability to balance strategy and hands-on execution.
• Bachelor’s degree in Business, Economics, or a related field. MBA or equivalent preferred.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Los Angeles Salary Range

$173,650 - $216,200 USD

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Collectibles’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.