Product Marketing Lead: Temp Maternity Leave Coverage

Faire; San Francisco (CA); Hybrid; USD 180,000 - 248,000; Full time

Job summary

Faire in San Francisco is seeking a senior product marketer to own Go-To-Market strategy for a product area within our marketplace platform. You will partner with Product, Design, Marketing, and Revenue to shape positioning and drive awareness and adoption.

You’ll own end-to-end GTM for your area, setting direction, leading multi-channel campaigns, and translating customer insight into narrative that resonates with retailers and brands on our platform.

Qualifications

• 10+ years in product marketing or closely related GTM roles.
• 6+ years owning the GTM strategy end-to-end.
• Experience building positioning from scratch across multiple launches.
• Experience driving adoption through a sales-assisted or lifecycle-driven motion.
• Sets measurable GTM goals, analytics, and ROI.
• Bias to action: ships to learn and meet deadlines.
• Experience influencing product roadmaps upstream.
• Communicates and aligns senior stakeholders at the executive level.
• Experience conducting customer research and translating findings into positioning.
• Experience building thematic campaigns across product areas.
• Active experimentation with AI tools to sharpen PMM craft.

Responsibilities

• Set direction and own the area, leading from concept through implementation.
• Own end-to-end GTM for your area, from positioning through launch and adoption.
• Introduce approaches not yet tried and influence cross-functional decisions.
• Develop deep customer understanding and translate it into clear, compelling positioning.
• Guide cross-functional GTM teams to operationalize complex campaigns.
• Drive adoption through sales-assisted or lifecycle-driven motion.
• Ship to learn: market-ready with ~70% information and iterate quickly.
• Coordinate enablement across Revenue, CX, Lifecycle and other partners to bring GTM plans to life.
• Shape product roadmaps through customer insight and executive alignment.

Skills

GTM strategy

Executive alignment

Product marketing

AI in PMM

Cross-functional leadership

Job description

About the company

the company is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At the company, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

Product Marketing at the company is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on the company, and the retailers who buy from them.

We're looking for a senior product marketer we'd trust with any area we prioritize. You'll be the marketing owner for your product area: you set the GTM strategy, make the calls, and deliver it, working as a peer with a senior cross-functional and executive team. You find new opportunities rather than waiting to be handed them, bring approaches we haven't tried, make complex products feel simple, and influence how the product itself evolves. You move comfortably between strategy and execution, at pace, and your scope may shift during the engagement as the business’s needs change.

*Set direction and own the area*

• Find new opportunities in your area and lead them from concept through implementation. Set the strategy rather than executing someone else's brief.

• Own end-to-end GTM for your area, from positioning through launch and adoption, and influence the long-term GTM direction with cross-functional leaders.

• Introduce approaches not yet tried at the company to solve open-ended problems, and influence how decisions get made across cross-functional teams.

*Positioning and narrative*

• Develop deep customer understanding and translate it into clear, compelling positioning

• Make the company feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.

• Build positioning from scratch and reposition existing products so they land with new or shifting audiences.

• Develop messaging narratives and personas that connect multiple products into one coherent story, driving long-term engagement and retention rather than one-off launch messaging.

*GTM and adoption*

• Guide cross-functional GTM teams to operationalize complex, multi-channel campaigns, sequencing customer engagement and education to drive behavior change at the right moments.

• Drive adoption through the right motion for your area, whether sales-assisted or lifecycle-driven: equip sales teams to pitch and close, and build lifecycle and CRM comms that move customers from awareness to adoption to retention.

• Ship to learn: Make directionally right calls with ~70% of the information, put things in market, and iterate fast rather than waiting for perfect.

• Coordinate enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.

*Influence, measurement, and craft*

• Shape product roadmaps and program design upstream through customer insight, acting as a customer-centric thought partner to Product, Design, Legal, and other stakeholders.

• Communicate with clarity and credibility at the executive level, and use narratives, positioning docs, data, and insights to align senior stakeholders behind a direction.

• Build the business case and establish clear ROI for your GTM bets, including post-mortems and optimizations, and uplevel project-level goals into a customer-level north star that connects back to business goals.

• Use AI tools to sharpen and accelerate your work, and leverage AI to elevate PMM craft at the company.

• Raise the craft bar on the team. Give direct feedback to other PMMs and document your work so the team can carry it forward after the engagement.

Qualifications

*Required*

• 10+ years in product marketing or closely related GTM roles, including 6+ in core PMM, owning the GTM strategy for a product area end-to-end, setting direction, finding opportunities others haven't named, and leading them from concept through outcomes.

• Builds positioning from scratch, repositions existing products, and holds a coherent narrative across multiple launches rather than siloed product stories.

• Experience driving adoption through a sales-assisted or lifecycle-driven motion: enabling sales teams to pitch and close, and/or building lifecycle and CRM comms.

• Sets measurable GTM goals, architects incrementality and A/B testing with analytics partners, and builds the business case and ROI for the work. Fluent in the metrics that move the business.

• A bias to action and fast iteration: ships to learn, sets their own deadlines and beats them, and stays flexible as new information comes in.

• Experience influencing product roadmaps and program design upstream, not just executing at launch.

• Communicates and aligns senior stakeholders at the executive level.

• Experience conducting or directing customer research and translating findings into positioning and strategy.

• Experience building thematic campaigns across product areas, not just siloed launches.

• Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.

*Nice to have*

• Experience working as a contractor or consultant: ramps quickly with limited onboarding and delivers independently against a defined scope.

• Background in STEM, management consulting, finance, or other quantitative fields.

• Experience in high-growth or scaling environments where PMM infrastructure was still being built.

• Experience marketing complex or highly technical products where customer trust and education are central to adoption.

• Familiarity with how independent retailers or small business owners make decisions and what earns their trust.

• Two-sided marketplace background, where brand and buyer motions are distinct but interdependent.

Salary Range

San Francisco: the pay range for this role is $180,000 to $247,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

**Hybrid the company employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday).* Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Tech*