Product Marketing Lead: GTM for Enterprise & Partners

ANDE; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Ande is hiring its first Product Marketing Lead in New York to own how Ande’s products are launched, adopted and used. You’ll report to the VP of Marketing and drive go-to-market for two product suites: Enterprise and Hospitality/vendors. Expect ruthlessly prioritized work, cross-functional leadership and on-camera storytelling.

You’ll craft positioning, educate markets, and enable sales and customer success with compelling content, campaigns and pilots to accelerate adoption and expansion.

Qualifications

• 7+ years in B2B product marketing at an early-stage company.
• Experience marketing to business buyers (marketers, operations or finance).
• Track record in full-funnel and bottom-of-funnel work: adoption, self-serve education, retention and expansion.

Responsibilities

• Own positioning, messaging and go-to-market for new products and features across enterprise and hospitality suites.
• Plan launches across internal and external channels including in-product prompts and newsletters.
• Use beta programs to launch with customer case studies and testimonials.
• Own the product experience after customer acquisition and the post-signup journey.
• Educate market with on-camera updates, webinars and content.
• Enable sales, customer success, and services teams with demos, one-pagers and templates.

Skills

B2B product marketing

Go-to-market strategy

Adoption & retention

Public speaking

Analytics

Cross-functional collaboration

Sales enablement

Job description

Ande is hiring its first Product Marketing Lead in New York to own how Ande’s products are launched, adopted and used. You’ll report to the VP of Marketing and drive go-to-market for two product suites: Enterprise and Hospitality/vendors. Expect ruthlessly prioritized work, cross-functional leadership and on-camera storytelling.

You’ll craft positioning, educate markets, and enable sales and customer success with compelling content, campaigns and pilots to accelerate adoption and expansion.